Fact #1: Most B2B companies are intent on using content marketing to fill their sales pipelines with not only more leads but also better-quality leads. In fact, 86% of marketers seeking to improve lead quantity are also seeking to improve lead quality. Fact #2: Creating compelling content is hard. It’s no surprise, therefore, that almost …
Three Facts that B2B Content Marketers Should Keep in Mind Read More »
At long last, The 2015 Benchmark Report on B2B Content Marketing and Lead Generation is now available. While this latest research initiative covers a lot of the same ground as last year’s report, it also ventures into new areas of investigation, including the use of different tools — and even social data — to improve …
For the Latest Insights on B2B Content Marketing… Read More »
Most B2B companies have come to recognize the benefits of content marketing and have been stepping up their efforts around developing and promoting content assets, including whitepapers, eBooks, research reports, infographics, case studies and buyers’ guides (e.g., Smart Decision Guides). In fact, according to preliminary research findings from the upcoming 2015 B2B Content Marketing and …
Listen and You Shall Create More Relevant Content Read More »
Marketers often espouse the need to fish where the fish are. The axiom is good and fine. When it comes to content marketing, however, it’s important to keep in mind that not only do marketers need to fish where the fish are; they also need to use the right kind of bait. Allocating marketing resources …
Effective Content Marketing Means Fishing With the Right Bait Read More »
It’s unfortunate that in this modern age of content marketing and inbound marketing tactics many B2B companies continue to rely on cold calls – often pestering people who have never expressed any desire to hear from their companies (or their competitors, for that matter) – to try to make their sales numbers. A lead is …
Make It Your New Year’s Resolution to End Cold Calling Read More »
There is no shortage of infographics, many of them quite compelling, insightful and even artistic, that speak to the fact that a growing number of B2B companies are allocating more and more of their marketing spend to content marketing for brand awareness and lead generation purposes. Some of the infographics focus on best practices. Others …
New Infographics Paint a Bright Picture of B2B Content Marketing Read More »
Looking for good stats to help make the business case for content marketing? Look no further. A compelling list of up-to-date stats was just compiled and published by i-on interactive. It includes several data points from our own research findings and several others from our friends at Aberdeen Group, where some of us previously hung …
A new infographic, from Brafton, provides a treasure trove of information about the current state of content marketing. Most of the stats speak to the importance of quality content as a prerequisite for search engine optimization. The infographic features some of our own research findings, particularly those related to increasing budget allocations for B2B content …
The Importance of Quality Content for Search Marketing Read More »
It’s been gratifying to see the far-reaching impact that our research on B2B content marketing and lead generation has had over the past two months. The insights have been featured in dozens of leading marketing and industry trade magazines and company websites (including, in just the last two days, an article in CMS Wire and …
Making a Splash with B2B Content Marketing Research Read More »
The latest benchmark research suggests that B2B content marketers, regardless of company size, industry sector or geographic location, have an awful lot in common. For starters, and not surprisingly, they share the same motivations. Indeed, companies across the board invest in content marketing for the same basic reasons: to raise brand visibility, to generate more …
B2B Content Marketers: A Lot in Common (But Also Some Key Differences) Read More »
