Jeff Zabin

Founder and CEO

Jeff Zabin oversees Starfleet Media’s strategic direction and growth. He also serves as research director at Starfleet Research, our IT market research arm, and as managing editor of Hotel Technology News and Restaurant Technology News. He has given talks around the world, advising companies on technology-enabled business improvement. His bestselling business books — The Seven Steps to Nirvana (McGraw-Hill), Precision Marketing (Wiley) — have been translated into more than a dozen languages. His prior experience includes serving as VP and research fellow at Aberdeen Group, an IT market research and marketing services firm, heading up product marketing at FICO, a leading big data analytics software company, and building potable water systems as a Peace Corps volunteer in rural Bolivia. He began his career in electronic production (using an Apple Macintosh 128K) at Houghton Mifflin Harcourt, one of the world’s largest book publishers. He has served on the advisory boards of several nonprofits, including the Taproot Foundation and the Kellogg Foundation’s New Options Initiative, and has worked for decades with animal rights and farmed animal protection organizations. He is a graduate of the University of Wisconsin-Madison.

Paulina Hubli


Paulina Hubli has co-piloted Starfleet Media since its inception. She was also a seed investor in the company. She has a long track record of success in ad agency and marketing services as well as in managing business operations and launching new companies, including Qwirly Enterprises and Timely & Timeless Exquisite Clocks Emporium. Other entrepreneurial ventures include a leading online hotel booking company, later acquired by, and a foreign passports and visas processing company that ranked as the leading player in its space for more than 15 years. Her previous experience includes serving as director of marketing at Polygram Records, as an account executive at the global advertising agency BBDO and, later, at Euro RSCG Tatham Chicago. As a senior executive at Viacom, she spearheaded the launch of MTV in Russia. She is an accomplished sculptor and a long-time advocate for plant-based living. She earned a BA from the University of Wisconsin-Madison and an MBA from the Thunderbird School of Global Management (now part of Arizona State University).

Marv Allen

VP, Sales

Marv Allen leads Starfleet Media’s business development and sales activities. A senior sales professional and account management executive, he previously managed teams at several major  corporations, including GE Healthcare and Allstate Insurance, as well as B2B technology companies in the hospitality and financial services sectors. He is responsible for achieving sales and revenue objectives for Starfleet Media’s hospitality IT research practice area, including sponsorship of hotel- and restaurant-related Smart Decision Guide titles, while working to ensure continued client success (having achieved 80% repeat sponsorships over the past 7 years). He also supports business development for Starfleet Media’s leading industry-leading publications Hotel Technology News and Restaurant Technology News, with more than 200 advertisers and client partners. In a previous life, he co-owned a pistachio nut farming operation. He is a graduate of Arizona State University.

Eileen Donohue

VP, Client Success

Eileen Donohue heads up project management for Starfleet Media deliverables, including custom research projects, and is responsible for driving and maintaining exceptional client service across all Starfleet Media programs and properties. She also oversees HR and recruitment functions. She previously held senior positions in the corporate recruiting function at KPMG, the audit, tax and advisory services firm which operates from 87 offices with more than 23,000 employees. Responsibilities at KPMG included full life cycle recruitment of multidisciplinary finance/accounting candidates, including sourcing, screening and interviewing candidates and offer negotiation. Earlier in her career, she worked in the customer service departments at several large companies in the insurance and financial services industries. She earned a BA from Southern Illinois University. 

Debbie Carson

Associate Editor, Industry Publications

Debbie Carson manages special projects at Starfleet Media, including custom research projects and other commissioned client deliverables. In addition, she serves as associate editor of industry-specific resource and trade publications, including Hotel Technology News and Restaurant Technology News, serving the needs of both solution providers and industry practitioners in these niche markets. Her responsibilities include reviewing and editing the work of staff and freelance writers and overseeing production details. She comes to Starfleet Media from FCB (Foote, Cone & Belding) Global, which is owned by Interpublic Group and ranks as one of the world’s largest advertising agency networks. There she managed a wide range of editorial, media production and other projects in the company’s broadcast, print, and digital departments. She began her career in the hospitality sector, as a corporate travel consultant at Hillgate Travel and other global agencies.

Elan Shohet Zabin

Creative Director

Elan Shohet Zabin oversees graphic design and website development, including custom landing pages and micro-websites, as well as the creative design for Smart Decision Guides™, benchmark reports and commissioned eBooks. His graphic design work on numerous digital content assets, including infographics, has benefited dozens of B2B companies, including some of the world’s largest enterprise software companies. He has designed across multiple types of media and has worked on the graphic design teams of major companies, including Interscope / Geffen / A&M Records, based in Los Angeles, California, as well as leading digital marketing agencies, including Neiger Design & Strategic Marketing, based in Evanston, Illinois.  He recently launched DLM Type, an independent font foundry. He studied graphic design and animation at the California College of the Arts and the Roski School of Design at the University of Southern California.

Gene Razdowsky

IT Director

Gene Razdowsky provides IT support for Starfleet Media’s technology infrastructure, including third-party marketing and campaign management tools integration and development of our custom-built leads tracking and validation platform. He has more than 15 years of experience in software development and project management. Most recently, he worked as an application development manager at CNA Financial. A graduate of the University of Illinois, he was awarded a Project Management Professional (PMP) Certificate from the Project Management Institute, a Certificate of Achievement in Management Enhancement Skills from the American Management Association and multiple programming and other technical certifications.

Daniel Hyam

Director of Demand Generation

Daniel Hyam is a Google AdWords-certified search engine marketing expert who specializes in content asset landing page optimization and other inbound marketing and demand generation tactics. He previously worked as an account manager for Google, helping numerous clients meet their online advertising campaign goals. He has extensive experience in keyword generation, quality score optimization, bid management and paid search budget management. His responsibilities include creating and managing paid search campaigns related to Smart Decision Guides™, using analytics tools to track and measure performance, and ensuring that the required volumes of high-quality leads are generated in a cost-effective manner. Hyam studied business and economics at Sonoma State University and Pierce College in California.

Alisha Goldberg

Director of Marketing Campaigns

Alisha Goldberg manages operations for demand generation, leads verification and leads distribution. She also supports various business development and financial processes at Starfleet Media. Her responsibilities include launching and tracking marketing campaigns for Smart Decision Guides™ and co-branded eBooks, providing market analysis, collaborating with the IT department to create automation and business process improvements, coordinating with the content development and production teams, and preparing financial reports. She also serves as the assistant editor for Starfleet Media industry publications. Her background includes marketing, content development, and operations management in hospitality (e.g., Hilton Hotels) and financial services  (e.g., Citibank, the consumer division of Citigroup). She is a graduate of the University of Illinois.