B2B Content Marketing

Why Trusted Industry Media Matters More in the Age of AI-Generated Content

Generative AI has changed the economics of content creation. Technology companies can now produce polished articles, white papers, eBooks and marketing materials faster and at lower cost than ever before. The result is a flood of professionally produced content competing for the same limited amount of attention. For B2B marketers in specialized industries, that puts …

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Restaurant Solution Providers: Get Free Access to the Largest U.S. Database of Pre-Opening Restaurants

For a limited time, Starfleet Media is offering a 1-month subscription (a $1,150 value) to Restaurant Activity Report (a premier content distribution and lead generation partner) to restaurant technology solution providers that participate in Smart Decision Guides and/or Starfleet Research co-branded eBooks as an added benefit at no extra cost. Advertisers in Restaurant Technology News …

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Technology Solution Providers Turn Dull Data Into Captivating Imagery With Co-Branded Infographics

Content assets need to be gated in order to generate leads, but not to be valuable. A good example is an infographic, which, simply put, is the visual display of quantitative information (hardly a new concept, as the noted historian Edward Tufte has long observed), usually in the form of 1-page PDF that, in some …

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Reflections and a Look Ahead

Looking back, as people tend to do this time of year, we are grateful for the opportunities we’ve had this year to expand our reach and influence for the benefit of the customers we serve as well as for our global audience of industry practitioners in need of guidance for making smart technology decisions. We …

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Making a Splash with Smart Decision Guides – Case Study: Oracle Corporation

No introductions are needed for Oracle Corporation, which ranks as the third largest software company in the world. We’re proud to count Oracle — in particular, the Oracle Hospitality and Oracle Food & Beverage divisions of the company — as a loyal client partner. Their top-notch marketing professionals excel at utilizing co-branded content assets such as …

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Starfleet Leads the Pack with Co-branded eBooks in the Hospitality Sector

It was a busy summer at Starfleet Media and Starfleet Research, our IT market research arm, in terms of content production and demand generation of co-branded eBooks, with more than a dozen new titles recently (or soon to be) released in partnership with some of the world’s leading technology solution providers. Hospitality IT has long …

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Content Marketing Tactics: Imitation is the Sincerest Form of Flattery

Sometimes, as they say, the pioneers are the ones with arrows in the back. Astute B2B marketers recognize that improving the outcomes of their content marketing campaigns means learning from others – preferably, from other companies operating in the same competitive arena. Marketers need to understand what works and what doesn’t in terms of tactics, …

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Fewer Than One-Third of B2B Companies Use Social Data to Improve Content Marketing

According to preliminary research findings for The 2017 Benchmark Report on B2B Content Marketing and Lead Generation, 0nly 30% of survey respondents report that their companies use social data (monitoring online conversation in social networks) to try to improve content marketing activities — e.g., by identifying more relevant topics and/or audiences. And only 24% say …

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With New Benchmark Reports, Starfleet Media Broadens Its Scope

By consistently delivering high quality content and qualified leads through our Smart Decision Guide titles, Starfleet Media has earned a reputation as the leading provider of content marketing programs for leading solution providers in selected niche markets. These markets have been vertical in nature – namely, hospitality, retail and healthcare. But with the publication this …

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