Starfleet Media is the leading provider of content marketing and lead generation programs tailored to meet the needs of B2B technology solution providers, primarily in the hospitality and healthcare IT sectors. We offer a range of turnkey solutions that enable solution providers to demonstrate thought leadership, raise brand visibility and generate qualified leads based on their target prospect criteria and sales pipeline objectives.
One such solution is to participate as an underwriter of a Smart Decision Guides™. Widely regarded as the most authoritative resources on a given topic, these comprehensive and unbiased content assets, which are independently produced by Starfleet Research, our IT market research arm, help industry practitioners make informed purchase decisions. At the same time, underwriters raise brand awareness, educate target audiences, increase website traffic, generate qualified leads and acquire new customers in a predictable and cost-effective manner.
Starfleet Media also partners with technology solution providers on the production and distribution of co-branded eBooks, Benchmark Reports and infographics as well as custom research projects. We also offer technology solution providers (and others) a range of opportunities to reach a global audience of hotel and restaurant IT decision makers and influencers in a targeted and cost-effective manner through Hotel Technology News and Restaurant Technology News, both of which rank as leading industry publications. Finally, we offer lead generation and prospect database services through Preopening Restaurants Resource, which provides early access to IT decision makers at new restaurants months before their opening dates and more than 750,000 existing restaurants.
- Starfleet Media launches as a content marketing and lead generation firm for technology solution providers in specific niche markets
- Starfleet Media publishes its first multi-sponsored Smart Decision Guides focused on hospitality technology-related topics
Starfleet Media at a Glance
- We serve the content marketing and lead generation needs of leading solution providers in selected industry sectors, including hospitality and healthcare IT, with our popular Smart Decision Guides™ as well as licensed benchmark reports, co-branded eBooks and infographics
- We partner with leading technology solution providers on a wide range of custom research projects that leverage our subject matter expertise, IT best practices data, industry-leading contact databases, and extensive partner network
- Our clients, which now include eight of the ten largest hospitality technology solution providers, range in size from small and medium-size companies to billion-dollar solution providers, most of them leaders in their respective niche markets
- Launched in 2016, Starfleet Research, our IT market research arm, has fast become a world leader in benchmarking best practices in technology-enabled business initiatives
- In 2017, we launched Hotel Technology News and Restaurant Technology News, both of which have quickly grown to become top-ranked, industry-leading publications, with more than 250 client partners and 23,000 newsletter subscribers
- As an Ecologi member company, we help fund climate change projects. We also recognize and support the work of technology solution providers focused on helping hotel and restaurants reduce food and energy waste and drive environment improvement with our annual Choice Awards for Environmental Good