Privacy Statement

Information You Provide to Us

We may collect personal information when you voluntarily provide it to us. The specific information collected depends on your interaction with Starfleet Media and may include:

• Name
• Business email address
• Telephone number
• Company or organization
• Job title, department or professional role
• Business address
• Industry or market segment
• Company size or other business characteristics
• Technology interests, business needs or purchasing intentions
• Newsletter and communication preferences
• Survey and research responses
• Information submitted through forms or correspondence
• Information associated with content downloads or event registrations
• Information submitted in connection with advertising, publishing, research or other business relationships
• Employment information provided in connection with a job application or inquiry

You generally do not need to provide personal information simply to browse publicly available information on starfleetmedia.com.

Professional and Business Information from Other Sources

Starfleet Media helps technology solution providers identify and engage relevant business audiences. As part of these activities, we may obtain professional and company information from sources other than the individual directly.

Sources may include:

• Publicly available business information
• Company websites and professional profiles
• Industry publications and business directories
• Public records where appropriate
• Research and survey programs
• Starfleet Media publications and proprietary databases
• Publication and marketing partners
• Business-information and data-enrichment providers
• Client-provided target-account or prospect information

This information may include a person’s business name, company, professional title, business contact information, industry, company characteristics and other professional information relevant to B2B research, audience development, marketing or demand-generation activities.

We may combine information received from different sources to improve accuracy, understand business audiences, identify relevant companies and decision-makers, support segmentation and personalization, and maintain our business databases.

Information Collected Automatically

When you visit a Starfleet Media website or landing page, we and service providers supporting our digital properties may automatically collect certain technical and usage information.

This may include:

• IP address
• Browser and device type
• Operating system
• Pages viewed
• Links clicked
• Date and time of visits
• Referring and exit pages
• Approximate location derived from an IP address
• Cookie and similar identifiers
• Website and campaign interaction information

We may use this information to operate and secure our websites, understand website usage, measure content and campaign performance, improve the user experience and support our marketing and advertising activities.

Cookies and Similar Technologies

Starfleet Media websites may use cookies, pixels, tags and similar technologies for website functionality, analytics, security, audience measurement, marketing and advertising.

Some technologies are necessary to operate our websites. Others help us understand how users engage with pages and content, measure marketing performance or provide more relevant communications.

Third-party analytics, advertising, hosting and technology providers may also use cookies or similar technologies in accordance with their own privacy practices.

Most web browsers allow users to control or delete cookies through browser settings. Blocking certain cookies may affect some website functionality.

Business and Operational Purposes

We may use personal information for purposes including:

• Responding to inquiries and requests
• Providing requested content, information or services
• Delivering newsletters and other requested communications
• Administering surveys and market research
• Developing research findings, benchmarks and market intelligence
• Managing content downloads and sponsored programs
• Identifying companies and professionals relevant to B2B client programs
• Building, maintaining, validating and enriching business contact databases
• Segmenting and personalizing business communications
• Conducting and optimizing demand-generation campaigns
• Qualifying and delivering leads in accordance with program terms and disclosures
• Managing advertiser, sponsor, client and business-partner relationships
• Analyzing readership, website activity and campaign performance
• Maintaining, securing and improving our websites and services
• Preventing fraud, abuse and security incidents
• Maintaining business and contractual records
• Complying with legal requirements and protecting our rights
• Recruiting and evaluating candidates for employment

Data Analysis, Personalization and Campaign Technology

Starfleet Media may use software and AI-assisted technologies to support B2B research, audience intelligence and campaign operations. These tools may assist with activities such as data enrichment, classification, segmentation, prospect research, personalization, prioritization, lead scoring and campaign optimization.

Information processed through these systems may include professional, company, engagement and campaign information relevant to the business purposes described in this Privacy Statement.

These technologies are used to support Starfleet Media’s business processes and the work of researchers, editors, data specialists and campaign professionals.

Surveys and Market Research

Starfleet Research and Starfleet Media conduct surveys, benchmarking studies and other market research involving qualified industry participants.

Research responses may include professional information, company characteristics, technology usage, purchasing plans, business practices, opinions and other information relevant to the study.

Research findings may be analyzed and reported in aggregated, anonymized or de-identified form. Unless otherwise disclosed or authorized, individual respondents are not identified in published research findings.

Additional disclosures or terms may be provided for particular research programs, incentives, sweepstakes or sponsored research initiatives.

Smart Decision Guides™, eBooks and Other Content

Starfleet Media and Starfleet Research produce Smart Decision Guides™, co-branded eBooks, research reports, benchmark studies and other content that may require registration before access.

Registration information may be used to provide the requested content, administer the program, understand audience engagement and communicate with you regarding related content, research or business topics.

Newsletters and Marketing Communications

We may send newsletters, research updates, content notifications and other business communications to individuals who have requested them or where another lawful basis for the communication exists.

Promotional emails provide a mechanism to unsubscribe or change communication preferences. You may also request removal from marketing communications by emailing info@starfleetmedia.com .

Opting out of marketing communications does not prevent us from sending transactional, service-related, administrative or other non-promotional messages when appropriate.

When We May Share Personal Information

How Long We Keep Information

We retain personal information for as long as reasonably necessary for the purposes for which it was collected and for legitimate operational, contractual, research, recordkeeping, security and legal purposes.

Retention periods vary based on the type of information, the applicable program, our relationship with the individual or organization, and relevant legal or business requirements.

We may retain certain records after a relationship ends when necessary to document transactions, honor opt-out preferences, resolve disputes, comply with legal obligations or protect our rights.

Protecting Information

We use reasonable administrative, technical and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration or disclosure.

No website, database, transmission or information system can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of information.

Requests Regarding Your Information

Depending on where you live and which privacy laws apply, you may have rights concerning personal information that we maintain about you.

These may include the ability to:

• Request access to personal information
• Request correction of inaccurate information
• Request deletion of certain information
• Request restriction of certain processing
• Object to certain processing
• Request portability of certain information
• Withdraw consent where consent is the basis for processing
• Opt out of certain marketing communications
• Opt out of certain sales, sharing or targeted advertising where applicable

Rights may be subject to exceptions and limitations under applicable law. We may request information reasonably necessary to verify your identity or authority before processing certain requests.

To submit a privacy request, email info@starfleetmedia.com and describe the nature of your request.

California Privacy Rights

Where California privacy law applies to Starfleet Media’s processing of personal information, California residents may have rights regarding information collected about them.

Depending on the circumstances and applicable law, these rights may include:

• The right to know the categories and specific pieces of personal information collected
• The right to know the sources, purposes and categories of recipients associated with personal information
• The right to request deletion of certain personal information
• The right to request correction of inaccurate personal information
• The right to opt out of certain sales or sharing of personal information
• The right to limit certain uses or disclosures of sensitive personal information where applicable
• The right not to receive discriminatory treatment for exercising applicable privacy rights

Some disclosures or advertising activities may be treated as a “sale” or “sharing” under applicable privacy laws even when they do not resemble a conventional sale of a consumer database.

Where required by applicable law, we recognize qualifying browser-based opt-out preference signals, including Global Privacy Control, as an opt-out request for the browser or device from which the signal is sent.

California privacy requests may be submitted to info@starfleetmedia.com .

European and UK Privacy Rights

Where the GDPR, UK GDPR or related data-protection laws apply to our processing, individuals may have rights including access, rectification, erasure, restriction, objection and data portability, as well as the right to withdraw consent where consent is the legal basis for processing.

Depending on the circumstances, processing may be based on:

• Consent
• Performance of a contract or steps requested before entering a contract
• Compliance with a legal obligation
• Legitimate business interests, subject to applicable individual rights

Where applicable, legitimate interests may include maintaining B2B business relationships, conducting market research, developing professional audience intelligence, providing relevant business communications, protecting our services and operating and improving our business.

Personal information may be processed in or transferred to the United States and other countries. Where applicable law requires safeguards for an international transfer, appropriate transfer mechanisms may be used.

Individuals may also have the right to lodge a complaint with the applicable data-protection supervisory authority.

External Websites and Technology Providers

Starfleet Media websites and communications may contain links to third-party websites or rely on third-party technology and service providers.

Those organizations operate under their own terms and privacy policies. Starfleet Media is not responsible for the privacy, security or content practices of websites or services that we do not control.

Business-to-Business Services

Starfleet Media’s websites, research programs and marketing services are designed for business and professional audiences and are not directed to children.

If you believe a child has provided personal information to us through one of our business websites or services, please contact us so that we can review the situation and take appropriate action.

Changes to This Privacy Statement

We may update this Privacy Statement periodically to reflect changes in our websites, services, technology, data practices or applicable requirements.

When changes are made, the revised statement will be posted on this page and the “Last updated” date will be changed accordingly.

Additional notice may be provided when appropriate for material changes.

Questions and Privacy Requests

If you have questions regarding this Privacy Statement or would like to submit an applicable privacy request, please contact Starfleet Media.

This Privacy Statement describes Starfleet Media’s general privacy practices. Particular websites, forms, research studies, content programs or client campaigns may include additional disclosures that supplement this statement.