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Case Study • Sep 14, 2025

Co-Branded eBooks Help IBS Software Expand Its North American Presence

How Starfleet Media combined original hotel-industry research, co-branded thought leadership and targeted lead generation to help IBS Software expand its hospitality presence in North America.

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Latest from Stardate

Case studies, research insights and practical perspectives on reaching specialized technology markets.

Yelp for Restaurants campaign case study

Case Study • Dec 9, 2024

Case Study: Yelp Drives Brand Awareness and Lead Generation with Targeted Starfleet Media Campaign

A targeted restaurant technology campaign helped Yelp for Restaurants increase brand visibility, drive engagement and generate more than 80 sales-qualified leads.

Research & Thought Leadership • Dec 9, 2024

How Technology Solution Providers Generate Leads and Elevate Brand Visibility with Starfleet Research Co-Branded eBooks

Why independent research, targeted messaging and third-party credibility can make co-branded eBooks more effective for B2B thought leadership and lead generation.

Smart Decision Guides • Dec 9, 2024

Starfleet Media Announces Q1 2025 Smart Decision Guides

A look at the latest Smart Decision Guide titles covering hotel and restaurant technology, revenue management and hospitality robotics.

Starfleet Research market research surveys

Research • Dec 14, 2023

Using Research Surveys to Support Climate Projects

How qualified market research participation can support environmental and climate initiatives while producing useful industry intelligence.

Palo Alto Networks IoT security content assets

Research • Jul 2, 2023

Everything You Need to Know About Internet of Things (IoT) Security

Research-based content developed around best practices for securing the rapidly expanding universe of connected devices.

2023 hospitality technology Smart Decision Guides

Smart Decision Guides • Jul 2, 2023

2023 Smart Decision Guides to Hospitality Technology Released

Updated hospitality technology guides informed by market research involving hundreds of hospitality IT decision-makers.

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