Earlier this year, Palo Alto Networks, the world’s largest cyber-security technology solution provider, commissioned Starfleet Research, our IT market research firm, to produce a series of research-based content assets focused on best practices in Internet of Things (IoT) Security. The need for unbiased, comprehensive and authoritative resources from a leader in the field of benchmarking …

Everything You Need to Know About Internet of Things (IoT) Security Read More »

Last month, Starfleet Research, our IT market research arm, released the latest editions of two hospitality technology titles: The 2023 Smart Decision Guide to Hotel Property Management Systems and The 2023 Smart Decision Guide to Restaurant Management and POS Systems.  The associated content marketing and lead generation campaigns launch this month. The underwriters, most of …

2023 Smart Decision Guides to Hospitality Technology Released Read More »

Technology solution providers often call on us to partner with them on industry events, both online (e.g., webinars) and in-person (e.g., tradeshows and customer conferences). These events, particularly webinars, are relatively easy to orchestrate and generally effective in helping solution providers reach and educate new target prospects (and, ultimately, generating to client revenue opportunities) while …

Driving Webinar Registrations and Sharing Actionable Insights Read More »

Add-On Options enable solution providers to further leverage the value of a Starfleet Research co-branded eBook. The following are three common ways our client partners maximize the value of their investment in these valuable content assets. Lead Generation Lead generation campaigns run by Starfleet Media ensure delivery of a guaranteed number of qualified leads over a …

3 Add-On Options for Starfleet Research CoBranded eBooks Read More »

Starfleet has announced the lineup of its 2023-24 Smart Decision Guide titles. The lineup includes new editions of four existing titles, three in the hospitality technology sector (all of which were paused for at least one year during the pandemic) and one in the healthcare IT sector. The lineup also includes three new titles, two …

Starfleet Media Announces 2023 Smart Decision Guides Read More »

In the modern business world, digital assets are an essential part of any company’s operations. From product photos and videos to marketing materials and website content, these assets play a critical role in driving sales and engaging customers. However, managing all these digital assets can be a challenge. That’s where a digital asset management (DAM) …

Coming Soon: The 2023 Benchmark Report on Digital Asset Management Read More »

An enterprise resource planning (ERP) solution is a vital tool for businesses of all sizes. It provides a centralized, integrated platform for managing all aspects of the business, from accounting and finance to inventory and operations. The benefits of an ERP system are many and varied, but some of the most important include improved efficiency, …

Coming Soon: The 2023 Benchmark Report on Enterprise Resource Planning Read More »

Starfleet Research is pleased to announce that two new Smart Decision Guides titles, focused on hospitality robots, are scheduled to publish in Q4 of this year. The 2023 Smart Decision Guide to Hotel Robotics and The 2023 Smart Decision Guide to Restaurant Robotics are both currently in content development. Underwriting partners have not yet been …

Starfleet Research Announces Smart Decision Guides on Hospitality Robots Read More »

Market research surveys serve as the basis for content development activities at Starfleet Research, our IT market research arm. We are continuously running surveys, often in partnership with leading solution providers, to benchmark best practices in various technology-enabled business initiatives. The research findings inform our multi-sponsored Smart Decision Guides as well as our co-branded eBooks, …

How Starfleet Research Survey Respondents Help Support Reforestation and Carbon Offsetting Projects Read More »

Hotels and restaurants dot the landscape of every country. And while not all hoteliers and restaurateurs speak English, they nonetheless want to stay smart and keep current on the latest technology developments and emerging trends as they relate to their industries and to understand how these technologies might enable them to improve their own company’s …

At Starfleet Media, We Speak Your Language Read More »