There is no shortage of infographics, many of them quite compelling, insightful and even artistic, that speak to the fact that a growing number of B2B companies are allocating more and more of their marketing spend to content marketing for brand awareness and lead generation purposes. Some of the infographics focus on best practices. Others focus on emerging trends. Some focus on strategies, tactics and channels. Yet others address specific challenges, such as performance measurement – and, importantly, the favorable marketing ROI that more companies are now achieving from their content marketing efforts.
In all cases, the infographics are steeped in research data from a variety of sources, including our own published reports on B2B content marketing and lead generation. As always, we’re delighted to see others using our research findings to help educate the marketplace.
A nice collection of the latest infographics on B2B content marketing and lead generation was compiled last week by TribalCafe. Below is a snippet from one of them, created by Uberflip, entitled B2B Content Marketing Trends for 2015. Taken together, the infographics leave no doubt that 2015 is going to be a pivotal year for B2B content marketing and lead generation.