Starfleet Media solutions
Turn market expertise into visibility and qualified demand.
Align your company and solutions with Starfleet’s research credibility, industry brands, partner network and lead generation capabilities.
Starfleet Media helps technology solution providers build authority, reach hard-to-find decision-makers and generate qualified leads through research-based content, proprietary audience intelligence, industry media and AI-powered demand generation. Our deepest market expertise and audience reach are in hotel and restaurant technology, with demonstrated capabilities across retail, healthcare and other specialized B2B markets.
Built to reach the buyers that matter.
Technology companies in specialized B2B markets face a particular challenge: their best prospects are often narrowly defined, difficult to identify and even harder to engage. Starfleet Media combines market intelligence, proprietary data, trusted media brands, high-value content and campaign technology to help client partners reach those buyers more effectively.
Build authority
Research-based content from Starfleet Research helps demonstrate thought leadership and strengthen market credibility.
Reach the right buyers
Proprietary audience intelligence, industry media and targeted activation connect your company with hard-to-find decision-makers.
Generate qualified leads
Starfleet Velocity identifies, engages and delivers prospects matched to your agreed target criteria.
The Starfleet capabilities
Solutions for technology companies and the markets they serve.
Choose a single solution for a specific need, or combine capabilities in a program built around the companies and decision-makers you want to reach.
Starfleet Velocity
Starfleet Velocity is our lead generation platform for technology solution providers targeting narrowly defined B2B buyers. It combines proprietary audience data, research-based content, AI-powered prospect intelligence, personalized outreach and multichannel activation to identify, engage and deliver qualified prospects matched to each client partner’s target criteria.
The platform coordinates account discovery, prospect research, enrichment, segmentation, personalization, sequencing, scoring and continuous optimization. Starfleet researchers, editors, campaign strategists and data specialists maintain strategic and editorial oversight throughout the program.
Campaign activity directs prospects to gated content. Captured leads are enriched and validated against the agreed criteria, giving your sales team relevant prospects and a clear basis for follow-up.
Explore Starfleet Velocity →Smart Decision Guides™
Smart Decision Guides put Starfleet Research market authority to work through independently produced, research-based publications that help technology buyers understand industry challenges and evaluate solution categories. Sponsoring solution providers gain a platform for thought leadership, visibility and qualified lead generation.
Starfleet manages research, editorial development, design and production, along with promotion and qualified lead delivery as part of the sponsorship program.
Explore Smart Decision Guides →Co-branded eBooks
Co-branded eBooks apply independent Starfleet Research findings to a specific industry and business initiative, from hotel guest engagement and restaurant operations to retail or healthcare. Your company’s expertise and strategic messaging help shape a practical resource for the buyers you want to reach.
We manage research where needed, writing, design and production. Use the finished eBook across your marketing and sales programs, with an optional Starfleet Velocity campaign to generate qualified leads.
Explore co-branded eBooks →Benchmark Reports
Benchmark Reports examine enterprise-wide software categories across industries, including business intelligence, application performance management and cybersecurity. Survey-based research identifies how top-performing organizations use technology, processes and resources to achieve better business results.
Choose exclusive licensing or shared licensing capped at three sponsors, each with a separately branded edition. Perpetual licensing allows ongoing use and content repurposing with proper citation. Starfleet Velocity-powered lead generation is available as an optional add-on.
Explore Benchmark Reports →Hotel Technology News & Restaurant Technology News
Hotel Technology News and Restaurant Technology News give technology solution providers direct access to hospitality owners, operators, technology executives and other decision-makers. The publications combine original editorial coverage, organic search visibility, opt-in newsletters, sponsored programs, digital advertising and targeted email opportunities.
That mix gives your content ongoing visibility through both search and direct audience distribution. Alongside Starfleet’s publication partner network, these channels support the promotion of research assets and solutions to relevant industry audiences.
Paid promotion remains separate from editorial consideration, which is subject to each publication’s editorial standards.
Explore industry publications →Proprietary Contact Databases
Starfleet has built some of the largest and most up-to-date proprietary contact databases across hotels, restaurants, retail and healthcare. These resources draw on our owned properties and a network of data partnerships developed over more than a decade.
This intelligence supports precise audience segmentation, targeted outreach and qualified lead generation, helping client partners identify the companies and decision-makers that fit their markets, solutions and sales priorities.
Preopening Restaurants Resource is one part of that broader capability, adding early intelligence on new restaurant openings, ownership changes and the people making purchasing decisions.
Explore Contact Databases →Custom Research & Strategy Consulting
Starfleet Research conducts confidential studies and advisory engagements for technology solution providers and industry practitioners. We help teams assess markets, understand buyer priorities, evaluate solutions and prioritize product and technology investments.
Our analysts draw on dozens of practitioner surveys, ongoing provider briefings, proprietary databases and industry media to bring an informed view of both technology innovation and adoption.
Engagements can include original research, competitive and capability assessments, strategic recommendations and executive working sessions, with deliverables tailored to the decision you need to make.
Explore custom research and consulting →New Platforms
Restaurant Tech Guide is planned to launch in 2027. The platform will help restaurant operators discover, compare and evaluate technology solutions while giving solution providers a new way to reach buyers researching their options.
Two additional platforms are forthcoming, with details to be announced. Together, these initiatives are designed to broaden Starfleet’s reach across hospitality, retail and other industry verticals, helping practitioners find the right solutions and providers connect with prospective buyers.
Ask about upcoming platforms →The advantage of working together
Research, data, media and AI in one coordinated program.
A client partner may begin with research-based thought leadership, use proprietary audience intelligence to identify the right accounts, distribute that content through targeted media and outreach, and use Starfleet Velocity to coordinate targeting, personalization, scoring and optimization.
Market intelligence
Research and benchmarking from Starfleet Research provide the foundation for credible thought leadership and buyer education.
Proprietary audience data
Specialized databases, enrichment and market intelligence help identify the companies and decision-makers that matter most.
Trusted market access
Industry publications, opt-in audiences and publication partners bring your content to buyers across specialized B2B markets.
AI-powered campaign management
Starfleet Velocity coordinates prospect research, targeting, personalization, sequencing, scoring and continuous optimization.
Put the strength of the network behind your company.
Aligning your company and solutions with Starfleet connects your message to independent research and established industry brands. Our content distribution and lead generation capabilities help carry that message beyond your own channels to the audiences you want to engage.
We coordinate research, content development and campaign delivery around your audience and business goals. Your team contributes expertise and reviews the work at agreed stages, while Starfleet manages the production and activation included in your program.
Put Starfleet to work for your growth strategy.
Tell us which companies and decision-makers you need to reach. We will help determine the right combination of research-based content, audience intelligence, industry media and demand generation for your market and objectives.