At Starfleet Media, we make content marketing and lead generation as easy as pie for technology solution providers in the hospitality and healthcare IT sectors. Since 2013, the largest and most preeminent companies in these niche markets — and many smaller players, as well — have come to rely on our turnkey programs to help them meet their product marketing and sales objectives and grow their businesses.
With many years of experience, we know what it takes for these technology solution providers to get their brands in front of the right decision makers.
First of all, it takes a compelling content asset. And no content assets are more compelling than our multi-sponsored Smart Decision Guides™, co-branded eBooks and licensed benchmark reports. Secondly, it takes a state-of-the-art “get found” infrastructure. (The build-it-and-they-will-come approach to content marketing never works in the real world.) That’s where our expertise in SEO/SEM and landing page optimization as well as our industry-leading media properties and extensive publication partner network come into play.
Ultimately, our ability to deliver superior results, including conversion rates that tend to be 2- to 3-times higher than the industry average, comes down to the following:
- Quality Content. Our Smart Decision Guide™ titles — independently produced by Starfleet Research, our IT market research arm — are widely considered to be the most authoritative industry resources for IT decision makers charged with evaluating and making technology purchases. Our co-branded eBooks, developed to align with the solution provider’s competitive strengths and go-to-market messages, and licensed benchmark reports are also recognized for the quality of the content — objective, fact-based and packed full of actionable insights.
- Qualified Leads. Our content assets attract the needles in the proverbial haystack – i.e., IT decision makers currently in the market to buy – like a powerful magnet. Our “get found” infrastructure ensures that every program we run yields a predictable number of new revenue opportunities for the underwriters. And because our business model enables us to achieve economies of scale on a cost-per-lead (CPL) basis, we’re able to price our programs in a highly cost-effective manner.
Hitch your star to a Smart Decision Guide™, a co-branded eBook and/or a licensed Benchmark Report. You can be confident that you’re teaming with a trusted partner committed to maximizing the value of your marketing investment and driving your long-term success.