At Starfleet Media, we make content marketing and lead generation as easy as pie for technology solution providers in the hospitality and healthcare IT sectors as well as those offering enterprise technologies applicable across any number of industry sectors. Since 2013, many of the world’s largest and most preeminent solution providers — and numerous smaller players, as well — have come to rely on our turnkey content marketing and lead generation programs to help them meet their product marketing and sales objectives on an ongoing basis while taking their businesses to new heights.
With a decade of experience serving the needs of hundreds of client partners, including 8 of the 10 largest hospitality technology solution providers and 3 of the 5 largest healthcare IT solution providers, we know what it takes for technology solution providers to get their brands in front of the right IT decision makers for the best opportunity to engage them and, ultimately, win their business.
First, it takes highly relevant and compelling digital content assets. And no content assets are more compelling than our multi-sponsored Smart Decision Guides™, custom co-branded eBooks and licensed benchmark reports, all independently produced by Starfleet Research, our IT market research firm and a globally-recognized leader in benchmarking best practices in technology-enabled business initiatives. Secondly, it takes a state-of-the-art “get found” infrastructure (the build-it-and-they-will-come approach to content marketing never works in the real world). That’s where our deep expertise in SEO/SEM and landing page optimization as well as the extensive reach of our industry-leading publications and partner network come into play.
Ultimately, our ability to deliver superior results, including conversion rates that tend to be 2- to 3-times higher than the industry average, comes down to the following:
- Quality Content. Our Smart Decision Guide™ titles — independently produced by Starfleet Research, our IT market research arm — are widely considered to be the most authoritative industry resources for IT decision makers charged with evaluating and making technology purchases. Our co-branded eBooks, developed to align with the solution provider’s competitive strengths and go-to-market messages, and licensed benchmark reports are also recognized for the quality of the content — objective, fact-based and packed full of actionable insights.
- Qualified Leads. Our content assets attract the needles in the proverbial haystack – i.e., IT decision makers currently in the market to buy – like a powerful magnet. Our “get found” infrastructure ensures that every program we run yields a predictable number of new revenue opportunities for the underwriters. And because our business model enables us to achieve economies of scale on a cost-per-lead (CPL) basis, we’re able to price our programs in a highly cost-effective manner.
Hitch your star to a Smart Decision Guide™, a co-branded eBook and/or a licensed Benchmark Report. You can be confident that you’re teaming with a trusted partner committed to maximizing the value of your marketing investment and driving your long-term success.