Co-Branded Content Assets
Starfleet Research creates research-based eBooks and Benchmark Reports that help technology solution providers build market authority, educate prospective buyers and generate qualified demand. Each program combines original market research, best-practices benchmarking, independent analysis and professional editorial development with the client partner's market expertise and strategic priorities.
Instead of another vendor white paper, the finished asset gives buyers useful third-party research and gives the sponsoring company a credible way to demonstrate expertise. The content is grounded in market data, professionally produced and developed to support both thought leadership and demand generation.
Discuss a Research-Based Content ProgramGood Content Is Everywhere. Credible Research Is Not.
Large language models have made polished articles, white papers and eBooks faster and less expensive to produce. Credible market research still requires the hard work of designing the right study, recruiting qualified respondents, analyzing the findings and identifying insights that are genuinely useful to buyers.
That research foundation changes how the content is perceived. Vendor-created eBooks are generally recognized as marketing collateral, while content produced with Starfleet Research gives buyers independent findings, practical market intelligence and the perspective of an established IT research organization.
Our research approach centers on benchmarking the practices of top-performing organizations. We look beyond which technologies they have implemented to understand how those technologies are being used, the business processes that support them, the people and resources required for success, and the metrics used to track performance and measure results.
By comparing those practices with the broader market, Starfleet Research identifies the approaches most closely associated with better business outcomes. The finished content does more than describe trends or technologies. It gives readers a practical roadmap for improving performance based on what successful organizations are actually doing differently.
Selected Research-Based Content
Starfleet Research has produced research-based content across hospitality, restaurants, retail, healthcare, cybersecurity, the public sector and other specialized technology markets. The examples below show the range of topics, industries and client partners these programs can support.
What Client Partners Say
Client partners use these programs to turn original market research into credible thought leadership while also creating measurable demand. The examples below show the value of combining high-quality content with targeted lead generation.
The Starfleet Research team produced a highly successful eBook for us. From conducting insightful market research based on a custom survey to developing compelling content that educates our target prospects, their expertise and dedication were evident throughout the process. Thanks to their sky-high standards for both content and design, as well as their ongoing promotional activities, the partnership not only met but exceeded our expectations, delivering valuable information and insights to our audience while providing us with increased brand visibility and a steady stream of new revenue opportunities.
Vice President, VivoAquatics
Starfleet Research produced a high-quality, research-driven eBook that gave us a strong thought leadership asset for engaging hotel technology decision-makers. Just as importantly, the campaign generated a consistent flow of qualified leads over the initial three-month period, with the results strong enough that we decided to extend the program. The combination of credible content and targeted lead generation made the campaign a valuable part of our marketing efforts.
Marketing Manager, HID
Turn Market Expertise Into Visibility, Qualified Pipeline and New Customers
Starfleet Media helps technology solution providers build authority, reach hard-to-find decision-makers and generate qualified pipeline through research-based content, proprietary audience intelligence, industry-leading media and AI-powered demand generation.
Since 2013, hundreds of technology companies have relied on Starfleet Media to connect with the buyers that matter most. Our deepest market expertise and audience reach are in hotel and restaurant technology, with proven capabilities across retail, healthcare and other specialized B2B markets.
Contact Us to Get StartedBuilt to Reach the Buyers That Matter
Technology companies in specialized B2B markets face a particular challenge. Their best prospects are often narrowly defined, difficult to identify and even harder to engage.
Starfleet Media brings together market intelligence, proprietary data, trusted media brands, high-value content and campaign technology to reach those buyers more effectively.
Our solutions support everything from thought leadership and market visibility to targeted prospecting and qualified lead generation.
AI-Powered Lead Generation
Starfleet Velocity
Starfleet Velocity is a next-generation lead generation platform built for technology solution providers targeting specialized B2B markets.
The platform combines proprietary audience data, research-based content, AI-powered prospect intelligence, personalized outreach and multichannel campaign activation to identify and engage high-value prospects at scale.
At the core of Starfleet Velocity is an agentic orchestration layer that coordinates account discovery, prospect research, data enrichment, audience segmentation, personalization, campaign sequencing, lead scoring and continuous optimization.
Every program is built around the client partner’s definition of a qualified prospect. The goal is not simply to generate more names. It is to identify, engage and deliver the companies and decision-makers with the greatest potential to become customers.
Authoritative Content & Research
Put Starfleet Research Thought Leadership to Work
High-value content gives prospects a reason to engage. Research-based content from a recognized IT market research brand gives them a stronger reason to pay attention.
Starfleet Media draws on the market intelligence, research capabilities and editorial credibility of Starfleet Research to develop content that educates buyers, strengthens market positioning and supports demand generation.
Starfleet Research benchmarks best practices in technology-enabled business initiatives across hospitality, retail, healthcare and enterprise markets. Its content assets are designed to provide useful insight into technology strategies, business processes, best practices and performance outcomes rather than read like conventional vendor collateral.
Smart Decision Guides™
Smart Decision Guides are independently produced, research-based publications designed to help technology buyers understand important industry challenges, evaluate solution categories and make better-informed purchasing decisions.
Client partners benefit from association with credible third-party research while using the content to build visibility, educate prospects and generate qualified engagement. Participation is limited, and programs can include guaranteed qualified lead delivery based on target prospect criteria.
Co-Branded Content Assets
Co-branded eBooks, Benchmark Reports and custom research assets are developed around each client partner’s go-to-market strategy, competitive strengths and platform capabilities.
Starfleet Research manages the development process, including strategy, primary research where appropriate, writing, editing, graphic design and production. The finished content combines independent market intelligence with the client partner’s expertise and strategic messaging, creating a stronger foundation for thought leadership, market visibility and lead generation.
Industry Media
Reach Hospitality Technology Decision-Makers
Starfleet Media owns and operates two of the hospitality industry’s leading technology publications, Hotel Technology News and Restaurant Technology News.
Together, the publications provide direct access to hotel and restaurant owners, operators, technology executives and other decision-makers through editorial content, sponsored programs, advertising, newsletters, targeted email campaigns and other digital media opportunities.
Strong organic search visibility and highly targeted opt-in audiences make both publications effective platforms for building awareness, establishing thought leadership and reaching prospects actively researching new technologies and solutions. Both publications currently hold the #1 organic Google positions for their primary industry search terms, while their newsletters reach more than 25,000 opt-in subscribers.
Proprietary Audience Intelligence
Reach Restaurant Buyers Earlier
Preopening Restaurants Resource gives restaurant technology solution providers early visibility into new restaurant openings, ownership changes and other activity that can signal upcoming technology purchasing decisions.
The platform combines continuously updated restaurant intelligence with verified decision-maker information and access to an extensive database of existing restaurant operators.
Client partners can identify new opportunities sooner, build more precisely targeted prospect lists and reach owners and operators while important purchasing decisions are still being made. Available records include decision-maker names, titles, contact information, revenue, employee count and other company data.
What Makes Starfleet Different
Research. Data. Media. AI. Working Together.
Starfleet Media combines capabilities that are often fragmented across multiple vendors. Research, proprietary audience data, media reach and campaign orchestration work together within a single marketing and demand generation ecosystem.
Flexible Solutions. One Integrated Strategy.
Starfleet Media solutions can be deployed independently or combined according to each client partner’s objectives.
A company focused on market visibility may begin with thought leadership or industry media. Another may need proprietary audience intelligence to identify difficult-to-find prospects. Others may choose a fully orchestrated Starfleet Velocity program designed around specific targeting criteria and qualified lead goals.
The advantage is the ability to bring these capabilities together. Research-based content, proprietary data, market access and AI-powered campaign orchestration can support a coordinated strategy built around the companies and decision-makers each client partner needs to reach.
Put Starfleet to Work for Your Growth Strategy
Tell us which companies and decision-makers you need to reach. We’ll help determine the right combination of research-based content, proprietary audience intelligence, industry media and AI-powered demand generation to reach them.
Contact Us to Get StartedTwo Ways to Put Research to Work
Co-Branded eBooks and Benchmark Reports share the same research foundation but serve different strategic needs. Either format can stand on its own as a thought leadership asset or become the centerpiece of a targeted demand generation program.
Co-Branded eBooks
Each co-branded eBook is developed around the client partner's market, technology and go-to-market priorities. Starfleet Research can conduct original survey research, analyze the findings and build a research-based narrative that educates target buyers while addressing the business issues most relevant to the sponsoring company.
Client partners provide input and review drafts throughout the process, while Starfleet Research maintains editorial control and an objective, non-promotional voice. The finished asset is professionally written, designed and co-branded for use in Starfleet Media campaigns as well as the client's own marketing and sales programs.
Benchmark Reports
Benchmark Reports examine what top-performing organizations are doing differently to achieve better business outcomes. The research examines technology adoption alongside the business processes, organizational resources, operating practices and performance metrics that separate stronger performers from the rest of the market.
By benchmarking these practices across qualified industry participants, Starfleet Research identifies repeatable patterns associated with success. The resulting report gives technology buyers a practical roadmap for evaluating their current approach, identifying gaps and putting the right technologies, processes, resources and measurement practices in place.
Unlike Smart Decision Guides™, which focus primarily on technology categories within particular industries, Benchmark Reports are especially well suited to enterprise technologies and business initiatives that span multiple sectors.
From Research Brief to Finished Asset
Starfleet Research and Starfleet Media manage the full process from research planning through final production. Client partners stay involved in the strategic decisions without having to coordinate research, writing, design and campaign execution across multiple vendors.
Define the Opportunity
Align the topic, target audience, research questions and strategic objectives with the client partner's market position and go-to-market priorities.
Conduct the Research
Starfleet Research designs and fields the study, recruits qualified respondents and benchmarks the practices of top-performing organizations against the broader market. The analysis examines technology, business processes, organizational resources and performance metrics to identify the practices most closely associated with successful outcomes.
Create the Asset
Researchers, editors and designers turn the findings into a polished, authoritative eBook or Benchmark Report aligned with the partner's market position.
Put It to Work
Use the finished asset in client-owned campaigns or pair it with Starfleet Media demand generation to reach targeted buyers and generate qualified leads.
Turn Research Into Qualified Pipeline
A strong research asset can also become the centerpiece of a scalable demand generation program through Starfleet Velocity. Programs can be structured around virtually any target lead volume, from a focused campaign to hundreds of qualified prospects, based on the client partner's target market and agreed qualification criteria.
Client partners define the prospects that matter most, including industry, geography, company size, revenue, job title, seniority and other relevant attributes. Starfleet Velocity then combines AI-powered campaign orchestration, personalized outreach and multichannel activation to drive those prospects to a gated landing page.
Captured leads are enriched, validated, qualified and matched against the agreed target prospect criteria before delivery. The result is a research-based content program that can build authority and generate a predictable flow of actionable sales opportunities at the same time.
Optional Program Extensions
Programs can also be extended with a co-branded webinar featuring a Starfleet Research analyst, client executives and, when appropriate, industry practitioners. Starfleet Media can support promotion and registration generation across relevant audience channels.
Targeted lead generation and other campaign elements can also be added when they support the client's audience and business objectives. These extensions are optional and are designed to strengthen the core research-based content program rather than compete with it.
Create a Research Asset Worth Reading
Tell us the market you want to influence, the buyers you need to reach and the business issues your solution helps address. We can develop a research-based content program around those priorities and put the finished asset to work across your own channels, Starfleet Media campaigns or both.
Discuss a Research-Based Content Program Explore Starfleet Velocity