Co-branded eBooks (and infographics) harness the power of specificity, deep-diving into focused topic areas, while demonstrating the best in thought leadership, research-based insights, and creative design.
These content assets enable solution providers to demonstrate thought leadership, raise brand visibility and generate qualified leads.
Starfleet Media handles all research, content development, graphic design and production work. The content is written to align with the solution provider’s competitive points of differentiation, platform capabilities and go-to-market messages.
Whereas internal, vendor-produced content assets are commonly viewed as thinly veiled marketing collateral, the Starfleet Research brand brings an unmatched “cloak of credibility.” For that reason, co-branded eBooks typically perform exceptionally well in lead generation campaigns, with solution providers consistently reporting higher-than-average conversions rates.
Optional lead generation campaigns run by Starfleet Media ensures delivery of a guaranteed number of qualified leads based on the solution provider’s target prospect criteria, complementing their own content marketing activities.
Solution providers benefit from our industry databases and publications, our extended network of publication partners, and our strategic partnerships with top content syndication and data providers.
A co-branded webinar, with a Starfleet Research analyst participating as the featured speaker and Starfleet Media helping to promote the event to drive registrations, is another option available to solution providers.