Jeff Zabin

Founder and CEO

Jeff Zabin oversees Starfleet Media’s strategic direction and growth. He also serves as research director at Starfleet Research, our IT market research arm, and as managing editor of our industry-leading publications Hotel Technology News and Restaurant Technology News. A well-known speaker and writer on technology-enabled business improvement, his bestselling books — The Seven Steps to Nirvana (McGraw-Hill), Precision Marketing (Wiley) — have been translated into more than a dozen languages. His professional experience includes serving as VP and research fellow at Aberdeen Group Strategy & Research, heading up product marketing at FICO (a billion-dollar big data analytics software company) and building potable water systems as a Peace Corps volunteer in rural Bolivia. He began his career in electronic book production (on an Apple Macintosh 128K) at Houghton Mifflin Harcourt. He has launched, or helped launch, several successful companies, including Timely & Timeless Clocks Emporium, and has served on the advisory boards of nonprofits that include the Taproot Foundation and the Kellogg Foundation’s New Options Initiative. A long-time champion of plant-based living, he has also worked with leading animal rights and farmed animal protection organizations. He is a graduate of the University of Wisconsin-Madison.

Paulina Hubli


Paulina Hubli has co-piloted Starfleet Media since its launch in 2013. She was also a seed investor in the company. She has a long track record of success in ad agency and marketing services as well as in managing business operations and launching new companies, including Qwirly Enterprises and Timely & Timeless Clocks Emporium, an authorized dealer of high-end German clocks. Her other entrepreneurial ventures include a leading online hotel booking company, later acquired by, and a foreign passports and visas processing company that was the leading player in its space for more than 15 years. Her previous experience includes serving as director of marketing at Polygram Records and as an account executive at the global advertising agency BBDO and, later, at Euro RSCG Tatham Chicago. As a senior executive at Viacom, she spearheaded the launch of MTV in Russia. She earned a BA from the University of Wisconsin-Madison and an MBA from the Thunderbird School of Global Management (now part of Arizona State University).

Marianna Rosen

Director, Content Development

Marianna Rosen serves as director of content development at Starfleet Media, helping to guide the company’s market research activities, with a particular focus on benchmark reports and other content assets. She comes to Starfleet Media with extensive experience as a senior research analyst, with subject matter expertise across multiple industries and technology areas. She previously served as a senior investment banking research analyst at Citigroup’s Corporate Bond Research Division, with over 100 published research reports and notes, including company initiations, industry pieces, and earnings recaps. As a labor of love, Marianna is pursuing a Ph.D. at the CUNY Graduate Center and also serves as co-founder and editor-in-chief of Fine Art Globe. Her writing has appeared in Elle, The New York Observer, Moscow Times and Fine Art Globe. She also wrote for a prime-time weekly political commentary talk show, “What’s Happening?”. She holds a BA in Philology from Moscow State University and an MIA from Columbia University School of International and Public Affairs.

Marv Allen

Director, Business Development

Marv Allen leads Starfleet Media’s business development and sales activities, responsible for the company’s team of business development and account managers across multiple areas of business. A senior sales executive with more than 30 years of experience, he previously managed teams at major corporations like GE Healthcare and Allstate Insurance as well as B2B technology companies in the hospitality and financial services sectors. He is responsible for achieving sales and revenue goals for Starfleet Media’s hospitality and healthcare IT practice areas while working to ensure continued client success (e.g., securing 80% sponsorship renewals of Smart Decision Guide titles over the past 8 years). He also supports business development for Starfleet Media’s industry-leading publications Hotel Technology News and Restaurant Technology News, with more than 175 advertisers and client partner accounts, and Preopening Restaurants Resource. In a previous life, he co-owned a pistachio nut farming operation.

Debbie Gelner

Editorial Director, Industry Publications

Debbie Gelner leads the charge on Starfleet Media’s industry trade publications Hotel Technology News and Restaurant Technology News, working with a client partner roster of more than 175 hospitality technology solution providers. Her responsibilities include content development and editorial oversight of staff, freelance writers and other contributors as well as overseeing production details and distribution of email newsletters to 20K-plus opt-in subscribers, with syndication through our publication partner network. Debbie came to Starfleet Media from FCB (Foote, Cone & Belding) Global, which is owned by Interpublic Group and ranks as one of the world’s largest advertising agency networks where she managed editorial, media production and other projects in the company’s broadcast, print, and digital departments. She began her career in the hospitality sector, as a corporate travel consultant at Hillgate Travel and other global agencies.

Daniel Hyam

Director, Demand Generation

Daniel Hyam is a Google AdWords-certified search engine marketing expert who specializes in content asset landing page optimization and other inbound marketing and demand generation tactics. He previously worked as an account manager for Google, helping numerous clients meet their online advertising campaign goals. He has extensive experience in keyword generation, quality score optimization, bid management and paid search budget management. His responsibilities include creating and managing paid search campaigns using analytics tools to track and measure performance and ensuring that the required volumes of high-quality leads are generated in a cost-effective manner. Hyam studied business and economics at Sonoma State University and Pierce College in California.

Alisha Goldberg

Director, Marketing Campaigns

Alisha Goldberg manages operations for demand generation, leads verification and client leads distribution. Other responsibilities include launching and tracking marketing campaigns, providing market analysis, collaborating with the IT department to create automation and business process improvements, coordinating with the content development and production teams, and preparing financial reports. She also serves as assistant editor for Starfleet Media’s industry trade publications Hotel Technology News and Restaurant Technology News. Her background includes marketing, content development, and operations management in hospitality (e.g., Hilton Hotels) and financial services  (e.g., Citibank, the consumer division of Citigroup). She is a graduate of the University of Illinois.