Jeff Zabin

Founder and CEO

Jeff Zabin oversees Starfleet Media’s strategic direction and growth. He also serves as research director at Starfleet Research, our IT market research arm, and as managing editor of our industry-leading publications Hotel Technology News and Restaurant Technology News. A widely-recognized speaker and writer on next-generation business technology, his bestselling books — The Seven Steps to Nirvana (McGraw-Hill), Precision Marketing (Wiley) — have been translated into more than a dozen languages. His experience includes serving as vice president / research fellow at Aberdeen Group Strategy & Research, heading up product marketing at FICO (a billion-dollar big data analytics software company) and building potable water systems as a Peace Corps volunteer in rural Bolivia. 

Paulina Hubli


Paulina Hubli has co-piloted Starfleet Media since its launch in 2013. She has a long track record of success in ad agency and marketing services as well as in managing business operations and launching new companies, including Qwirly Enterprises and Timely & Timeless (an authorized dealer of high-end German clocks). Her other entrepreneurial ventures include a leading online hotel booking company, later acquired by, and a foreign passports and visas processing company that was the leading player in its space for 15 years. Her previous experience includes serving as director of marketing at Polygram Records and account executive at the global advertising agency BBDO. As a senior executive at Viacom, she spearheaded the launch of MTV in Russia. 

Marianna Rosen

Director, Content Development

Marianna Rosen heads up cross-vertical industry research for Starfleet Research, directing research analysts, overseeing project management and guiding the company’s custom market research deliverables. She comes to Starfleet Media with extensive experience as a senior research analyst, with subject matter expertise across multiple industry sectors. She previously served as a senior investment banking research analyst at Citigroup’s Corporate Bond Research Division, with over 100 published research reports and notes, including company initiations, industry pieces, and earnings recaps. As a labor of love, Marianna is pursuing a Ph.D. at the CUNY Graduate Center and is also a co-founder and editor-in-chief of Fine Art Globe

Marv Allen

Director, Business Development

Marv Allen leads Starfleet Media’s business development and sales activities, responsible for the company’s team of business development and account managers. A senior sales executive with more than 30 years of experience, he previously managed teams at major corporations like GE Healthcare and Allstate Insurance. He is responsible for achieving sales and revenue goals for Starfleet Media’s hospitality, retail and healthcare IT practice areas (securing 80% sponsorship renewals of Smart Decision Guide titles over the past decade) while working to ensure continued client success. He also supports business development for Starfleet Media’s industry-leading publications Hotel Technology News and Restaurant Technology News. In a previous life, he co-owned a pistachio nut farming operation.

Debbie Gelner

Director, Industry Publications

Debbie Gelner leads the charge on Starfleet Media’s industry-leading trade publications Hotel Technology News and Restaurant Technology News. Her responsibilities include content development and editorial oversight of staff, freelance writers and other contributors as well as overseeing production details and distribution of email newsletters to 20K-plus opt-in subscribers. Debbie came to Starfleet Media from FCB (Foote, Cone & Belding) Global, part of Interpublic Group, where she managed editorial, media production and other projects in the company’s broadcast, print, and digital departments. She began her career in the hospitality sector, as a corporate travel consultant at Hillgate Travel and other global agencies.

Adam Mogelonsky

Research Fellow

Adam Mogelonsky serves as resident guru for our hospitality technology practice. His experience encompasses properties around the world ranging from luxury and boutique to select-service. He is also a partner at Hotel Mogel Consulting Limited, a Toronto-based consulting practice focused on helping hotels solve critical issues, where he specializes in hotel technology and marketing, working closely with property owners, operators and industry suppliers. He is coauthor, with Larry Mogelonsky, of seven books, including: In Vino Veritas: A Guide for Hoteliers and Restaurateurs to Sell More Wine (2022), More Hotel Mogel (2020), The Hotel Mogel (2018), The Llama is Inn (2017). Adam is a regular contributor to Starfleet Media’s industry publications Hotel Technology News and Restaurant Technology News

Daniel Hyam

Director, Demand Generation

Daniel Hyam is a Google Ads (formerly, AdWords)-certified search engine marketing expert who specializes in generating marketing-qualified leads on the Google Search Network and Google Display Network as well as on LinkedIn via sponsored content, document ads, message ads, dynamic ads, and text ads. He also specializes in landing page optimization and other inbound marketing and multiple other demand generation tactics. He previously worked as an account manager for Google, helping clients meet their online advertising campaign goals. He has extensive experience in keyword generation, quality score optimization, bid management and paid search budget management. His responsibilities include creating and managing our paid search campaigns. 

Alisha Goldberg

Director, Marketing Campaigns

Alisha Goldberg manages operations for demand generation, leads verification and client leads distribution. Her other responsibilities include launching new marketing campaigns and tracking performance, providing market analysis, collaborating with our IT department to manage and automate leads distribution, and managing our opt-in database and affiliate partner networks. Her background includes marketing, content development, and data operations management in the hospitality sector (Hilton Hotels) as well as in financial services  (Citibank, the consumer division of Citigroup).