Jeff Zabin

Founder and CEO

Jeff Zabin oversees Starfleet Media’s strategic direction and growth. He also serves as research director at Starfleet Research, our renowned IT market research arm, and managing editor of the industry-leading publications Hotel Technology News and Restaurant Technology News. A noted writer and speaker on technology-enabled business improvement, his bestselling business books — The Seven Steps to Nirvana (McGraw-Hill), Precision Marketing (Wiley) — have been translated into more than a dozen languages. His experience includes serving as VP and research fellow at Aberdeen Group, an IT market research and marketing services firm, heading up product marketing at FICO, a billion-dollar big data analytics software company, and building potable water systems as a Peace Corps volunteer in rural Bolivia. He began his career in electronic production (on an Apple Macintosh 128K) at Houghton Mifflin Harcourt, one of the world’s largest book publishers. He has co-founded several successful companies, including Timely & Timeless Exquisite Clocks Emporium, has served on the advisory boards of several nonprofits, including the Taproot Foundation and the Kellogg Foundation’s New Options Initiative, and has long worked with animal rights and farmed animal protection organizations. He is a graduate of the University of Wisconsin-Madison.

Paulina Hubli


Paulina Hubli has co-piloted Starfleet Media since its launch in 2013. She was also a seed investor in the company. She has a long track record of success in ad agency and marketing services as well as in managing business operations and launching new companies, including Qwirly Enterprises and Timely & Timeless Exquisite Clocks Emporium, an authorized dealer of high-end German clocks. Her other entrepreneurial ventures include a leading online hotel booking company, later acquired by, and a foreign passports and visas processing company that was the leading player in its space for more than 15 years. Her previous experience includes serving as director of marketing at Polygram Records and as an account executive at the global advertising agency BBDO and, later, at Euro RSCG Tatham Chicago. As a senior executive at Viacom, she spearheaded the launch of MTV in Russia. She earned a BA from the University of Wisconsin-Madison and an MBA from the Thunderbird School of Global Management (now part of Arizona State University).

Marv Allen

VP, Business Development

Marv Allen leads Starfleet Media’s business development and sales activities, responsible for the company’s team of business development and account managers across multiple areas of business. A senior sales executive with more than 30 years of experience, he previously managed teams at major corporations like GE Healthcare and Allstate Insurance as well as B2B technology companies in the hospitality and financial services sectors. He is responsible for achieving sales and revenue goals for Starfleet Media’s hospitality and healthcare IT practice areas while working to ensure continued client success (e.g., securing 80% sponsorship renewals of Smart Decision Guide titles over the past 7 years). He also supports business development for Starfleet Media’s industry-leading publications Hotel Technology News and Restaurant Technology News, with more than 175 advertisers and client partner accounts, and Preopening Restaurants Resource. In a previous life, he co-owned a pistachio nut farming operation.

Debbie Gelner

Editorial Director, Industry Publications

Debbie Gelner leads the charge on Starfleet Media’s industry trade publications Hotel Technology News and Restaurant Technology News, working with a client partner roster of more than 175 hospitality technology solution providers. Her responsibilities include content development and editorial oversight of staff, freelance writers and other contributors as well as overseeing production details and distribution of email newsletters to 20K-plus opt-in subscribers, with syndication through our publication partner network. Debbie came to Starfleet Media from FCB (Foote, Cone & Belding) Global, which is owned by Interpublic Group and ranks as one of the world’s largest advertising agency networks where she managed editorial, media production and other projects in the company’s broadcast, print, and digital departments. She began her career in the hospitality sector, as a corporate travel consultant at Hillgate Travel and other global agencies.

Elan Shohet Zabin

Creative Director

Elan Shohet Zabin oversees graphic design and website development work for Starfleet Media and its affiliate properties, including Starfleet Research and Preopening Restaurants Resource, as well as creative design for Smart Decision Guides™, benchmark reports and co-branded eBooks, infographics and commissioned research projects. He has designed across multiple types of media and has worked on the graphic design teams of major companies, including Interscope / Geffen / A&M Records, based in Los Angeles, California, as well as leading digital marketing agencies, including Neiger Design & Strategic Marketing, based in Evanston, Illinois.  He recently launched DLM Type, an independent font foundry. He studied graphic design and animation at the California College of the Arts and the Roski School of Design at the University of Southern California.

Daniel Hyam

Director of Demand Generation

Daniel Hyam is a Google AdWords-certified search engine marketing expert who specializes in content asset landing page optimization and other inbound marketing and demand generation tactics. He previously worked as an account manager for Google, helping numerous clients meet their online advertising campaign goals. He has extensive experience in keyword generation, quality score optimization, bid management and paid search budget management. His responsibilities include creating and managing paid search campaigns using analytics tools to track and measure performance and ensuring that the required volumes of high-quality leads are generated in a cost-effective manner. Hyam studied business and economics at Sonoma State University and Pierce College in California.

Alisha Goldberg

Director of Marketing Campaigns

Alisha Goldberg manages operations for demand generation, leads verification and client leads distribution. Other responsibilities include launching and tracking marketing campaigns, providing market analysis, collaborating with the IT department to create automation and business process improvements, coordinating with the content development and production teams, and preparing financial reports. She also serves as assistant editor for Starfleet Media’s industry trade publications Hotel Technology News and Restaurant Technology News. Her background includes marketing, content development, and operations management in hospitality (e.g., Hilton Hotels) and financial services  (e.g., Citibank, the consumer division of Citigroup). She is a graduate of the University of Illinois.