Widely regarded as the most definitive and authoritative resources for IT decision makers researching next-generation technology solutions, Smart Decision Guides are independently produced by Starfleet Research, a world leader in benchmarking best practices in technology-enabled business initiatives.

Company underwriters of a Smart Decision Guide benefit from a world-class turnkey content marketing and lead generation program that includes a licensed version of the content asset as well as a guaranteed number of qualified leads based on each underwriter’s target prospect criteria.

As objective, third-party content assets from a recognized name in IT market research, Smart Decision Guides tend to generate a larger volume of leads — and, also, higher quality leads (some underwriters consistently generate thousands of qualified leads per title).

It’s no wonder, then, that Smart Decision Guides have averaged 80% year-over-year sponsorship renewals over the past 7 years with company underwriters that include 8 of the 10 largest (by revenue) hospitality technology solution providers and 3 of the 5 largest healthcare IT solution providers.

Benefits include:

  • Underwriter logo featured on the cover and profile page with company description, contact information and related links included in the appendix
  • Guaranteed minimum of qualified leads generated from scrubbed downloads of the content asset with option to purchase additional batches of leads
  • Perpetual licensing rights to custom version of the content asset for use in sales support and as marketing collateral on Client website, industry trade shows, etc.
  • Underwriter name included in all related press releases, trade publication network, digital ad placements, outbound (direct mail) tactics / eBlasts, social media distribution, landing pages and other “get found” channels and sources for added visibility