Widely regarded for the past decade as the most popular, definitive and authoritative digital resources for IT decision makers researching next-generation technology solutions in specific vertical markets, including hotels, restaurants and healthcare, Smart Decision Guides are independently produced by Starfleet Research, a world leader in benchmarking best practices in technology-enabled business initiatives. 

Some Smart Decision Guide titles are published on an annual basis. Examples include: The Smart Decision Guide to Hotel Property Management Systems, The Smart Decision Guide to Hospitality Revenue Management and The Smart Decision Guide to Restaurant Management and POS Systems. Other titles, such as The Smart Decision Guide to Medical Practice Management Systems, are published less frequently.

Our seasoned market research and production teams handle all aspects of the engagement, from project planning and management, survey-based
research (including survey design, deployment and data analysis) and content development to graphic design and production, providing for a turnkey end-to-end process. Although objective, unbiased and non-salesy in nature, the content is nonetheless written to reflect each underwriter’s competitive strengths, platform capabilities and go-to-market messages. Underwriters have the opportunity to review drafts of the Smart Decision Guide and provide feedback and suggestions for improvement prior to publication.

Smart Decision Guides enable a limited number of solution providers (participation is capped at 5 underwriters) to demonstrate thought leadership   in partnership with a globally-recognized name in IT market research  while raising brand visibility and generating qualified leads in the most compelling and cost-effective way possible. Underwriters receive a guaranteed number of qualified leads, delivered over a specified period of time, based on their individual target prospect criteria. Underwriters also receive a custom licensed version of the content asset for use in their own content marketing campaigns.

The Starfleet Research brand brings an unmatched “cloak of credibility.” For that reason, Smart Decision Guides tend to generate a larger number of leads — and, also, higher quality leads  than any other content asset, particularly those produced by their own internal product marketing teams, or other lead generation program that may be available in the marketplace. In fact, some underwriters report consistently generating thousands of leads via both Starfleet Media and their own marketing and distribution channels. It’s no wonder, then, that Smart Decision Guides have averaged 80% year-over-year sponsorship renewal over the past decade, with underwriters that include 8 of the 10 largest (by revenue) hospitality technology solution providers and 3 of the 5 largest healthcare IT solution providers.

Benefits include:

  • Each underwriter’s logo is featured on the front cover of the Smart Decision Guide (maximum 5 logos); their company profile page, with their business description, contact information and related links to their company blog, solution fact sheets and/or other resources, is featured in the appendix. 
  • Each underwriter receives a guaranteed minimum number of qualified leads, generated from manually scrubbed and verified downloads of the content asset, based on their target prospect criteria. Qualified leads are delivered in a timely fashion (oftentimes, daily) and within a specified period of time (typically, 3-6 months). Underwriters may have the option to purchase additional batches of leads following fulfillment of the initial leads delivery obligation.
  • Each Underwriter receives perpetual licensing rights to a licensed version of the Smart Decision Guide (featuring their logo only on the cover and their company profile page only in the appendix) for use in their own marketing campaigns and as sales support, marketing collateral on the company website, industry trade shows, etc.
  • Each underwriter’s name and description is included in all related press releases, Starfleet Media industry publications (Hotel Technology News and/or Restaurant Technology News), if applicable, publication network promotional activities, digital ad placements, outbound email blasts to opt-in subscriber/contact databases, social media distribution, syndication partner landing pages and other “get found” channels for additional brand visibility
  • Each underwriter receives a batch of credits for publication of future byline articles, press releases, customer success stories, Spotlight Interviews, etc., in Starfleet Media industry publications (Hotel Technology News  and / or Restaurant Technology News), if applicable; benefits also include discounted banner advertising, email newsletter inserts, etc.