Helping Technology Solution Providers Build Authority and Qualified Pipeline Since 2013
Starfleet Media helps technology solution providers build market authority, reach hard-to-find buyers and generate qualified pipeline. Since 2013, we have steadily expanded our capabilities in market research, proprietary audience intelligence, industry media, content development and demand generation to serve companies selling into specialized B2B markets.
Our deepest expertise and audience reach are in hotel and restaurant technology, where we work with many of the industry’s leading solution providers. We have also applied our research, content and lead generation capabilities across retail, healthcare and other technology markets where reaching the right buyers requires specialized knowledge and highly targeted data.
Research. Data. Media. AI.
At the center of our thought leadership programs is Starfleet Research, our IT market research arm. Its independent research, benchmarking studies and best-practices analysis provide the foundation for Smart Decision Guides™, co-branded eBooks and research-based content assets, custom studies and other programs designed to educate technology buyers.
That research foundation has become increasingly valuable as content creation has become easier and less expensive. A polished white paper or eBook can now be produced by almost any company, but rigorous research, qualified respondent recruitment, meaningful analysis and the credibility of an established research organization require considerably more work and expertise.
Our owned media properties, Hotel Technology News and Restaurant Technology News, give technology solution providers direct access to hospitality owners, operators, technology executives and other decision-makers. Together with our broader publication partner network, they provide sustained market visibility through editorial coverage, organic search, newsletters, sponsored programs, digital advertising and targeted distribution.
Our proprietary audience intelligence adds another important capability. Preopening Restaurants Resource gives restaurant technology solution providers early access to information about new restaurant openings and the decision-makers behind them, along with extensive data on existing restaurant businesses.
Most recently, Starfleet Velocity has brought these capabilities together in a new generation of demand generation programs. Following a soft launch with select client partners in 2025, Starfleet Velocity officially launched in 2026, combining proprietary audience data, authoritative research content, AI-powered prospect intelligence, personalized outreach and multichannel campaign orchestration.
More Than a Decade of Building the Pieces
Starfleet Velocity is our newest platform, but the capabilities behind it have been built over more than a decade. Each stage in Starfleet Media’s development added something important: better content, stronger research, proprietary data, owned media, broader distribution and increasingly sophisticated campaign technology.
Starfleet Media launches as a content marketing and lead generation firm serving technology solution providers in specialized markets. The company also publishes its first multi-sponsored Smart Decision Guides™ focused on hospitality technology.
Starfleet Media publishes its first co-branded eBooks and infographics, commissioned by leading technology solution providers, along with its first licensed benchmark reports. The company also invests in specialized SEO and SEM capabilities and establishes partnerships with industry publications to expand content distribution and improve lead generation performance.
Starfleet Research launches as Starfleet Media’s IT market research arm and begins building a reputation for benchmarking best practices in technology-enabled business initiatives. Starfleet Media also develops an advisory services and custom research practice serving both technology solution providers and industry practitioners.
Starfleet Media expands its hospitality technology coverage and services, with clients now including eight of the ten largest hotel and restaurant technology solution providers. The company also publishes its first multi-sponsored Smart Decision Guides serving the retail and medical IT sectors.
Hotel Technology News and Restaurant Technology News launch. The two dedicated media platforms for hospitality technology decision-makers grow into leading industry resources with more than 250 paid client partner accounts, including major advertisers, and 25,000 email newsletter subscribers.
With one of the largest opt-in contact databases in the hospitality technology sector, Starfleet Media makes significant investments in its audience data capabilities. The company also strengthens its data privacy and security practices to comply with GDPR requirements.
Preopening Restaurants Resource launches in partnership with Restaurant Activity Report, adding proprietary intelligence about new restaurant openings and the decision-makers behind them.
Starfleet Media’s industry publications also announce the annual Restaurateurs and Hoteliers Choice Awards for Environmental Good, while the company joins Offset Earth to support climate initiatives.
During the public health crisis, Starfleet Media’s industry publications waive publication fees for press releases from technology solution providers offering assistance to hotels and restaurants in distress. The initiative allows companies supporting the hospitality industry during an extraordinary period to communicate those programs without charge.
Starfleet Media launches new websites and undertakes a broader modernization of its digital infrastructure. The initiative includes improvements to design, database technology and content development capabilities.
Starfleet Media celebrates its first decade. Ten years after its launch, the company has evolved from a specialized content marketing and lead generation firm into a broader research, data and media organization serving technology solution providers across multiple industries.
Starfleet Velocity soft launches with select client partners. The platform begins bringing together proprietary audience data, Starfleet Research content, AI-powered prospect intelligence, personalized outreach and multichannel activation in live demand generation programs.
These early campaigns provide an opportunity to refine the underlying processes for prospect discovery, segmentation, personalization, enrichment, qualification and campaign optimization before a broader market launch.
Starfleet Velocity officially launches. The next-generation lead generation platform adds agentic prospect discovery, precision segmentation, hyper-personalized outreach, multichannel campaign orchestration, lead scoring and continuous optimization to Starfleet Media’s established research, data and media capabilities.
Starfleet Velocity represents the culmination of capabilities developed across more than a decade. Research from Starfleet Research, proprietary audience intelligence, trusted industry media, specialized content and AI-powered orchestration now work together within a single growth engine.
RestaurantTechReport, an independent platform that helps restaurant operators discover, compare, and evaluate technology solutions through verified reviews, rankings, buyer intelligence, and personalized recommendations, is scheduled to launch.
One Company. Four Complementary Capabilities.
Our capabilities now span four complementary areas that can be deployed individually or combined around a client partner’s market, target audience and growth objectives. Together, they provide the foundation for building authority, reaching specialized buyers and generating qualified demand.
Market Research
Starfleet Research provides independent market intelligence, benchmarking and best-practices analysis that give our thought leadership programs credibility and substance. Its research supports Smart Decision Guides™, co-branded content, custom studies and other programs designed to help technology buyers make better-informed decisions.
Proprietary Audience Intelligence
Our specialized databases, market research and data enrichment capabilities help identify the companies, decision-makers and buying signals that matter most to our client partners. Campaigns can therefore be built around specific prospect criteria rather than broad demographic audiences.
Trusted Industry Media
Hotel Technology News and Restaurant Technology News provide direct access to hospitality technology buyers through editorial content, organic search, newsletters, sponsored programs and targeted distribution. Our publication partner network extends that reach into additional specialized markets.
AI-Powered Demand Generation
Starfleet Velocity connects research, audience intelligence, content and market access through AI-powered prospect discovery, targeting, personalization and campaign orchestration. Researchers, editors, data specialists and campaign strategists provide human oversight throughout the process.
Built to Keep Evolving
Technology marketing has changed dramatically since Starfleet Media launched in 2013. What has remained constant is our focus on helping technology solution providers demonstrate market expertise, reach specialized audiences and turn buyer engagement into measurable business results.
Today, Starfleet Media combines more than a decade of market knowledge and audience development with the capabilities of Starfleet Research, proprietary databases, trusted industry media brands and Starfleet Velocity. Together, these assets give client partners an integrated way to build authority, reach the right buyers and generate qualified pipeline.
