For more than a decade, Starfleet Media has been a leading provider of content marketing and lead generation programs, dedicated to serving the unique needs of B2B technology solution providers. Our diverse suite of turnkey programs enables our client partners to demonstrate thought leadership, amplify brand visibility, and generate qualified leads that align with their specific prospect criteria and sales pipeline goals.

Our Smart Decision Guides™, independently produced by Starfleet Research, our IT market research division, are considered authoritative resources in their respective fields. These comprehensive and unbiased guides assist industry professionals, primarily in the hospitality, retail and healthcare sectors, in making informed purchasing decisions. At the same time, they allow participating underwriters to elevate brand awareness, educate target audiences, increase website traffic, generate qualified leads, and acquire new customers in a cost-effective manner.

We also partner with technology solution providers to produce and distribute co-branded eBooks and Benchmark Reports. These delve into specific content areas and focus on enterprise technologies that are applicable across various industry sectors. Additionally, we offer other deliverables such as co-branded webinars, infographics, and custom research projects.

For hospitality technology solution providers, we offer a multitude of opportunities to reach a global audience of hotel and restaurant IT decision makers and influencers. Through our industry-leading publications, Hotel Technology News and Restaurant Technology News, solution providers can connect with their target audience in a targeted and cost-effective manner. Moreover, our lead generation and prospect database services, offered through Preopening Restaurants Resource, provide early access to IT decision makers at new restaurants before their opening dates, as well as access to over 750,000 existing restaurants.

  • Starfleet Media launches as a content marketing and lead generation firm for technology solution providers in specific niche markets
  • Starfleet Media publishes its first multi-sponsored Smart Decision Guides focused on hospitality technology-related topics

Starfleet Media at a Glance

  • We serve the content marketing and lead generation needs of leading solution providers in selected industry sectors, including hospitality, retail and healthcare IT, with our popular Smart Decision Guides™ as well as licensed benchmark reports and co-branded eBooks
  • We partner with leading technology solution providers on a wide range of custom research projects that leverage our subject matter expertise, IT best practices data, industry-leading contact databases, and extensive partner and content distribution network
  • Our clients, which include eight of the ten largest hospitality technology solution providers and three of the five largest healthcare IT solution providers, range in size from small startups to multi-billion-dollar companies, most of them leaders in their respective niche markets
  • Launched in 2016, Starfleet Research, our IT market research arm, has fast become a world leader in benchmarking best practices in technology-enabled business initiatives
  • In 2017, we launched Hotel Technology News and Restaurant Technology News, both of which now rank as the #1 industry-leading publications, with more than 250 client partners and 25,000 email newsletter subscribers
  • In 2021, we launched Preopening Restaurants Resource, a contact database service that provides access to IT decision makers at new restaurants before their opening dates as well as at over 750,000 existing restaurants
  • In 2024, we celebrated a decade of success in helping hundreds of technology solution providers, including many that have been with us from the beginning, collectively add tens of thousands of new customers to their client rosters and generate hundreds of millions of dollars in additional revenue  
  • As an Ecologi member company, we have funded more than 50 climate change projects over the past five years. We also recognize and support the work of technology solution providers focused on helping hotels and restaurants reduce food and energy waste and drive environment improvement with our annual Choice Awards for Environmental Good