It’s unfortunate that in this modern age of content marketing and inbound marketing tactics many B2B companies continue to rely on cold calls – often pestering people who have never expressed any desire to hear from their companies (or their competitors, for that matter) – to try to make their sales numbers. A lead is …
Make It Your New Year’s Resolution to End Cold Calling Read More »
There is no shortage of infographics, many of them quite compelling, insightful and even artistic, that speak to the fact that a growing number of B2B companies are allocating more and more of their marketing spend to content marketing for brand awareness and lead generation purposes. Some of the infographics focus on best practices. Others …
New Infographics Paint a Bright Picture of B2B Content Marketing Read More »
Looking for good stats to help make the business case for content marketing? Look no further. A compelling list of up-to-date stats was just compiled and published by i-on interactive. It includes several data points from our own research findings and several others from our friends at Aberdeen Group, where some of us previously hung …
A new infographic, from Brafton, provides a treasure trove of information about the current state of content marketing. Most of the stats speak to the importance of quality content as a prerequisite for search engine optimization. The infographic features some of our own research findings, particularly those related to increasing budget allocations for B2B content …
The Importance of Quality Content for Search Marketing Read More »
It’s been gratifying to see the far-reaching impact that our research on B2B content marketing and lead generation has had over the past two months. The insights have been featured in dozens of leading marketing and industry trade magazines and company websites (including, in just the last two days, an article in CMS Wire and …
Making a Splash with B2B Content Marketing Research Read More »
The latest benchmark research suggests that B2B content marketers, regardless of company size, industry sector or geographic location, have an awful lot in common. For starters, and not surprisingly, they share the same motivations. Indeed, companies across the board invest in content marketing for the same basic reasons: to raise brand visibility, to generate more …
B2B Content Marketers: A Lot in Common (But Also Some Key Differences) Read More »
According to the latest benchmark research, a majority of B2B marketers look to outside resources for help in developing and distributing their content assets. On average, these companies outsource 68% of their content development (writing and editorial) activities, 64% of their content asset design activities and 51% of their demand generation activities. They also outsource …
The Latest Stats on B2B Content Marketing Outsourcing Read More »
To what extent are B2B companies outsourcing content creation or licensing third-party content assets? How are they utilizing these assets? How much are they spending? How are they measuring performance? Are their investments paying off? What are the challenges? Who is furthest down the path? The research findings and analysis that are featured in The …
Now Available: The 2014 Benchmark Report on B2B Content Marketing and Lead Generation Read More »
While there is no shortage of good research out there on B2B content marketing (and we have highlighted some of it previously in this blog), we decided that it was time to conduct our own research study. That is a lot of what we do, after all, for our Smart Decision Guides – and survey-based …
Survey for The 2014 Benchmark Report on B2B Content Marketing Read More »
Companies have always had limited credibility when it comes to hawking their own wares. Even branded content that would appear to be informational and educational in nature will likely be assumed to have a hidden agenda. It’s a different story, however, when the messages and content are coming from independent third-party sources. That is certainly …
Why “Unbiased,” “Impartial” and “Objective” Matter in B2B Content Marketing Read More »
