Stardate Blog - Page 10 of 10

How “Vendor-Neutral” Content Influences B2B Purchase Decisions

A new benchmark report, The 2014 B2B Buyer Landscape, came out this week. The report focuses, in part, on how content assets like eBooks, white papers and infographics influence buyers’ purchase decisions. Not surprisingly, the vast majority (82%) of senior executives who took the survey that served as the basis for the research said that …

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New Research Highlights the Need for Outsourced Content Marketing

A new research study further validates what those of us who have been in the B2B content marketing business for many years already know: that 1.) Content marketing is becoming the primary workhorse for building brand awareness and generating qualified leads; and 2.) A majority of B2B companies are struggling to create content assets that …

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