While there is no shortage of good research out there on B2B content marketing (and we have highlighted some of it previously in this blog), we decided that it was time to conduct our own research study. That is a lot of what we do, after all, for our Smart Decision Guides – and survey-based B2B market research and analysis is what some of us at Starfleet Media have done professionally for the better part of our careers.
More importantly, we wanted to gather research data on certain topic areas (such as the value of licensing third-party content assets, the use of gated content assets and the tactics used to generate qualified leads from content assets) that the other major studies covered only peripherally or not at all.
The survey for The 2014 Benchmark Report on B2B Content Marketing and Lead Generation is available here.
The report, which is scheduled to publish the middle of next month, is geared toward uncovering current practices in B2B content marketing for lead generation purposes. It will shed light on how B2B companies — particularly, those operating in niche markets — are going about creating and distributing various types of content assets and to what extent they are achieving their desired business objectives.
Please take a few minutes to complete the survey.
We appreciate your participation and will be delighted to send you a copy of the report when it publishes. And maybe an Amazon gift card, as well!