Listen and You Shall Create More Relevant Content

Most B2B companies have come to recognize the benefits of content marketing and have been stepping up their efforts around developing and promoting content assets, including whitepapers, eBooks, research reports, infographics, case studies and buyers’ guides (e.g., Smart Decision Guides). In fact, according to preliminary research findings from the upcoming 2015 B2B Content Marketing and …

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B2B Content Marketers: A Lot in Common (But Also Some Key Differences)

The latest benchmark research suggests that B2B content marketers, regardless of company size, industry sector or geographic location, have an awful lot in common. For starters, and not surprisingly, they share the same motivations. Indeed, companies across the board invest in content marketing for the same basic reasons: to raise brand visibility, to generate more …

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