Stardate Blog - Page 8 of 10

Embracing the Scientific Method to Improve Content Marketing Campaign Results

Sir Francis Bacon, the Renaissance-era statesman and philosopher, described “the scientific method” as the development of a hypothesis, the design of experiments to test it, the analysis of the results and the subsequent rethinking of the original thesis. He viewed it as “a light that would eventually disclose and bring into sight all that is …

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More Companies are Spending More Money on Content Marketing

Perhaps no benchmark metrics are of greater interest to marketers than those related to budgeting and spending. Every marketer wants to know how much money other marketers, particularly those whose companies are comparable in terms of industry, category and size, are allocating to different marketing activities. This is certainly true when it comes to B2B …

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Three Facts that B2B Content Marketers Should Keep in Mind

Fact #1: Most B2B companies are intent on using content marketing to fill their sales pipelines with not only more leads but also better-quality leads. In fact, 86% of marketers seeking to improve lead quantity are also seeking to improve lead quality. Fact #2: Creating compelling content is hard. It’s no surprise, therefore, that almost …

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For the Latest Insights on B2B Content Marketing…

At long last, The 2015 Benchmark Report on B2B Content Marketing and Lead Generation is now available. While this latest research initiative covers a lot of the same ground as last year’s report, it also ventures into new areas of investigation, including the use of different tools — and even social data — to improve …

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Take the New B2B Content Marketing Survey and Win Big

You won’t win a new car or dream vacation if you take our survey for the The 2015 Benchmark Report on B2B Content Marketing and Lead Generation. You may, however, win one of the $100 Amazon gift certificates we’re giving away. More importantly, you will receive a PDF of the report when it publishes in …

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Effective Content Marketing Means Fishing With the Right Bait

Marketers often espouse the need to fish where the fish are. The axiom is good and fine. When it comes to content marketing, however, it’s important to keep in mind that not only do marketers need to fish where the fish are; they also need to use the right kind of bait. Allocating marketing resources …

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Make It Your New Year’s Resolution to End Cold Calling

It’s unfortunate that in this modern age of content marketing and inbound marketing tactics many B2B companies continue to rely on cold calls – often pestering people who have never expressed any desire to hear from their companies (or their competitors, for that matter) – to try to make their sales numbers. A lead is …

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New Infographics Paint a Bright Picture of B2B Content Marketing

There is no shortage of infographics, many of them quite compelling, insightful and even artistic, that speak to the fact that a growing number of B2B companies are allocating more and more of their marketing spend to content marketing for brand awareness and lead generation purposes. Some of the infographics focus on best practices. Others …

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30 Content Marketing Stats to Take to the Bank

Looking for good stats to help make the business case for content marketing? Look no further. A compelling list of up-to-date stats was just compiled and published by i-on interactive. It includes several data points from our own research findings and several others from our friends at Aberdeen Group, where some of us previously hung …

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