B2B Content Marketers: A Lot in Common (But Also Some Key Differences)

The latest benchmark research suggests that B2B content marketers, regardless of company size, industry sector or geographic location, have an awful lot in common. For starters, and not surprisingly, they share the same motivations. Indeed, companies across the board invest in content marketing for the same basic reasons: to raise brand visibility, to generate more …

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The Latest Stats on B2B Content Marketing Outsourcing

According to the latest benchmark research, a majority of B2B marketers look to outside resources for help in developing and distributing their content assets. On average, these companies outsource 68% of their content development (writing and editorial) activities, 64% of their content asset design activities and 51% of their demand generation activities. They also outsource …

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Now Available: The 2014 Benchmark Report on B2B Content Marketing and Lead Generation

To what extent are B2B companies outsourcing content creation or licensing third-party content assets? How are they utilizing these assets? How much are they spending? How are they measuring performance? Are their investments paying off? What are the challenges? Who is furthest down the path? The research findings and analysis that are featured in The …

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Why “Unbiased,” “Impartial” and “Objective” Matter in B2B Content Marketing

Companies have always had limited credibility when it comes to hawking their own wares. Even branded content that would appear to be informational and educational in nature will likely be assumed to have a hidden agenda. It’s a different story, however, when the messages and content are coming from independent third-party sources. That is certainly …

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Manufacturers Jump on the Content Marketing Bandwagon

When it comes to B2B content marketing for demand generation purposes, enterprise software companies have always been ahead of the curve. We should know. After all, members of our team have managed highly successful content marketing programs on behalf of hundreds of leading software providers. Recognizing the growing effectiveness of precision marketing using content marketing and …

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