You won’t win a new car or dream vacation if you take our survey for the The 2015 Benchmark Report on B2B Content Marketing and Lead Generation. You may, however, win one of the $100 Amazon gift certificates we’re giving away. More importantly, you will receive a PDF of the report when it publishes in …
Take the New B2B Content Marketing Survey and Win Big Read More »
There is no shortage of infographics, many of them quite compelling, insightful and even artistic, that speak to the fact that a growing number of B2B companies are allocating more and more of their marketing spend to content marketing for brand awareness and lead generation purposes. Some of the infographics focus on best practices. Others …
New Infographics Paint a Bright Picture of B2B Content Marketing Read More »
Looking for good stats to help make the business case for content marketing? Look no further. A compelling list of up-to-date stats was just compiled and published by i-on interactive. It includes several data points from our own research findings and several others from our friends at Aberdeen Group, where some of us previously hung …
A new infographic, from Brafton, provides a treasure trove of information about the current state of content marketing. Most of the stats speak to the importance of quality content as a prerequisite for search engine optimization. The infographic features some of our own research findings, particularly those related to increasing budget allocations for B2B content …
The Importance of Quality Content for Search Marketing Read More »
It’s been gratifying to see the far-reaching impact that our research on B2B content marketing and lead generation has had over the past two months. The insights have been featured in dozens of leading marketing and industry trade magazines and company websites (including, in just the last two days, an article in CMS Wire and …
Making a Splash with B2B Content Marketing Research Read More »
The latest benchmark research suggests that B2B content marketers, regardless of company size, industry sector or geographic location, have an awful lot in common. For starters, and not surprisingly, they share the same motivations. Indeed, companies across the board invest in content marketing for the same basic reasons: to raise brand visibility, to generate more …
B2B Content Marketers: A Lot in Common (But Also Some Key Differences) Read More »
To what extent are B2B companies outsourcing content creation or licensing third-party content assets? How are they utilizing these assets? How much are they spending? How are they measuring performance? Are their investments paying off? What are the challenges? Who is furthest down the path? The research findings and analysis that are featured in The …
Now Available: The 2014 Benchmark Report on B2B Content Marketing and Lead Generation Read More »
While there is no shortage of good research out there on B2B content marketing (and we have highlighted some of it previously in this blog), we decided that it was time to conduct our own research study. That is a lot of what we do, after all, for our Smart Decision Guides – and survey-based …
Survey for The 2014 Benchmark Report on B2B Content Marketing Read More »
A new benchmark report, The 2014 B2B Buyer Landscape, came out this week. The report focuses, in part, on how content assets like eBooks, white papers and infographics influence buyers’ purchase decisions. Not surprisingly, the vast majority (82%) of senior executives who took the survey that served as the basis for the research said that …
How “Vendor-Neutral” Content Influences B2B Purchase Decisions Read More »
A new research study further validates what those of us who have been in the B2B content marketing business for many years already know: that 1.) Content marketing is becoming the primary workhorse for building brand awareness and generating qualified leads; and 2.) A majority of B2B companies are struggling to create content assets that …
New Research Highlights the Need for Outsourced Content Marketing Read More »
