Market Research

Starfleet Media Announces Publishing Agenda for 2020 Benchmark Reports

Starfleet Media today announced that eight benchmark report titles, including several revised and updated editions of previously published titles that proved to be popular among technology decision makers will be featured in the 2020 lineup of Starfleet Research benchmark reports. Several surveys (e.g., Application Performance Management and Enterprise Business Intelligence) that will serve as the …

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Technology Solution Providers Turn Dull Data Into Captivating Imagery With Co-Branded Infographics

Content assets need to be gated in order to generate leads, but not to be valuable. A good example is an infographic, which, simply put, is the visual display of quantitative information (hardly a new concept, as the noted historian Edward Tufte has long observed), usually in the form of 1-page PDF that, in some …

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Content Marketing Assets: Bits and Atoms

The Starfleet team is heads down developing new commissioned eBooks on a range of topics, from next-generation electronic health records to advanced retail management technologies. Many of these content assets will be used for distribution at upcoming industry conferences. Solution providers will ship hard copies for use as handouts at their exhibitor booths. One such …

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LinkedIn Highlights Research from Starfleet Media in eBook on Content Marketing

A new eBook, produced and distributed by LinkedIn, offers perspectives and insights from a variety of recognized sources on the art and science of content marketing. We’re pleased that this ambitious, 108-page endeavor, called The Sophisticated Marketer’s Guide to Content Marketing, includes some of Starfleet Media’s own benchmark research findings to help further educate “sophisticated …

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A Look Ahead — and an Invitation to Participate in the 2016 Benchmark Report on B2B Content Marketing

It’s been a busy year of helping dozens of leading B2B solution providers meet their content marketing and lead generation goals and successfully grow their client rosters — in some cases, by orders of magnitude. As 2015 draws to a close, we’re gearing up for a new year in which we will broaden the scope …

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Starfleet Research Prepares for Liftoff

We’re delighted to announce the soft launch of Starfleet Research, the IT market research arm for Starfleet Media. Going forward, most of our research-based reports and other content assets, including our popular Smart Decision Guides, will publish under the Starfleet Research moniker. Meanwhile, Starfleet Media will remain focused on delivering the next-generation lead generation services …

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