There are countless ways to put a Starfleet Research content asset, be it the licensed version of a Smart Decision Guide or benchmark report, a co-branded eBook or an infographic, to good use. In most cases, “good use” means using it as the basis for a content marketing and lead generation campaign. There are many …
Best Practices for Leveraging Starfleet Research Content Assets on LinkedIn Read More »
While infographics are rarely gated, meaning no customer prospect information is required to access them, that doesn’t mean this type of content asset does not serve a valuable purpose. On the contrary, there may be no better brand-building vehicle. In fact, in a recent survey our co-branded infographics were rated valuable by 92 percent of …
For Technology Solution Providers, Infographics Can Tell a Good Story Read More »
Starfleet Media today announced that eight benchmark report titles, including several revised and updated editions of previously published titles that proved to be popular among technology decision makers will be featured in the 2020 lineup of Starfleet Research benchmark reports. Several surveys (e.g., Application Performance Management and Enterprise Business Intelligence) that will serve as the …
Starfleet Media Announces Publishing Agenda for 2020 Benchmark Reports Read More »
In honor of World Environment Day, as designated by the United Nations, Starfleet Media industry publications Hotel Technology News and Restaurant Technology News today launched the Choice Awards for Environmental Good competition. This annual event is being established to recognize excellence and innovation in providing and/or utilizing next-generation hospitality technologies to achieve sustainability and eco-friendly …
Starfleet Media Publications Announce “Choice Awards for Environmental Good” Competition Read More »
It’s that time of the year, when folks from Starfleet Media, our IT market research arm (Starfleet Research), and our industry publications make the rounds at the major industry trade shows focused on the hospitality sector. This allows us to stay smart on the latest technology innovation at hotels and restaurants. It’s also a great …
Starfleet Touches Down at Hospitality Industry Trade Shows Read More »
With the recent addition of several new client partners, Starfleet Media has achieved another proud milestone. We now work with three-quarters of the largest (by revenue and/or investment funding) hospitality technology solution providers in the restaurant point-of-sale (POS) and management competitive arena and/or the hotel property management (PMS) and operations arena. Based on our best-estimate …
With New Client Partners, Starfleet Media Achieves Another Milestone Read More »
Restaurant technology has become an increasingly big content focus and client project area for Starfleet Media, particularly with the official launch last year of Restaurant Technology News. Almost a dozen new restaurant technology solution providers have joined our client roster in recent months. We’re excited to be further extending our footprint in the restaurant technology …
Starfleet Media Extends Its Reach in the Restaurant Technology Realm Read More »
Hotel Technology News: It’s the first thing people see when searching for hotel technology. Officially launched only last year, this Starfleet Media publication already ranks as the #1 Google search result for the term “hotel technology,” accounting for more than one-third of the organic search traffic, with hundreds of new subscribers a month. Regarded as one of the 25 …
Content assets need to be gated in order to generate leads, but not to be valuable. A good example is an infographic, which, simply put, is the visual display of quantitative information (hardly a new concept, as the noted historian Edward Tufte has long observed), usually in the form of 1-page PDF that, in some …
Looking back, as people tend to do this time of year, we are grateful for the opportunities we’ve had this year to expand our reach and influence for the benefit of the customers we serve as well as for our global audience of industry practitioners in need of guidance for making smart technology decisions. We …
