Starfleet Research, the leading provider of best practices IT research and recommendations for the hospitality industry, has announced the release of The 2021 Smart Decision Guide to Hotel Property Management Systems. Click here to download.
The Smart Decision Guide reflects the current state of the industry, focusing on how hotels are utilizing next-generation technologies to adapt to the new normal — and prepare for a brighter future.
The 2021 Smart Decision Guide to Hotel Property Management Systems marks the sixth edition of this popular title, widely regarded as the industry’s most authoritative and comprehensive how-to resource for maximizing success with hotel property management systems and related technologies.
Previous editions have been downloaded by thousands of senior hotel executives, general managers, revenue managers, IT directors and other decision makers seeking to upgrade their hotel technologies and have served as an invaluable resource. In fact, 92% of hotel executives rated the previous edition as “valuable” or “very valuable.”
The 2021 edition is completely revised, updated and expanded from previous editions. Forty-three pages in length, it explores the benefits of a next-generation PMS in the context of a world rife with uncertainty in the near-term but also with a growing sense of optimism about a not-so-distant future when individual and group occupancy return to pre-pandemic levels. While hoteliers could not have predicted the devastation that befell their industry over the past 12 months, forward-thinking hoteliers can imagine and prepare for the future that awaits them on the other side.
For hoteliers who have not yet migrated to a next-generation solution or are looking for ways to enhance the value of their current systems, this Smart Decision Guide offers a roadmap to success, with practical advice for reducing costs and maximizing revenue during these challenging times while driving continuous performance improvement as skies turn blue and well into the future.
“In addition to implementing new hygiene and cleaning protocols, often involving advanced disinfectant technologies, the slew of new initiatives that hoteliers undertook this past year mainly centered on minimizing human interaction and encouraging social distancing,” said Jeff Zabin, Research Director at Starfleet Research. “Most of the technology solutions that enabled these initiatives were not new to the world of hospitality. Rather, most of the solutions had been previously adopted in one form or another by a growing number of hoteliers beginning long before the pandemic upended the industry.”
The research is based on data collected from 312 qualified survey respondents. The content was independently produced, providing for unbiased, fact-based information. The underwriters of the new Smart Decision Guide, all of whom also participated as underwriters of previous editions, are the following industry leaders: Agilysys, Infor Hospitality, Maestro, Oracle Hospitality and Sabre.
The 2021 Smart Decision Guide to Hotel Property Management Systems is available for complimentary download, courtesy of the underwriters, for a limited time. It can be accessed here.
About Smart Decision Guides
Smart Decision Guides produced and distributed by Starfleet Research serve as definitive resources and required reading for making technology-related purchase decisions and maximizing the value of those investments. The content is independently produced, without editorial involvement from company underwriters, providing for unbiased, fact-based information and recommendations. Starfleet Research is the IT market research arm of Starfleet Media, the leading provider of content marketing programs for technology solution providers in hospitality, retail and healthcare IT. Starfleet Media also publishes Hotel Technology News and Restaurant Technology News.