Coming Soon: The 2023 Benchmark Report on Digital Asset Management

In the modern business world, digital assets are an essential part of any company’s operations. From product photos and videos to marketing materials and website content, these assets play a critical role in driving sales and engaging customers. However, managing all these digital assets can be a challenge. That’s where a digital asset management (DAM) solution comes in. A digital asset management system provides a central repository for all your company’s digital assets, making it easy to organize and manage them. It also allows you to share assets with team members and partners, and track how they’re being used. In addition, a good digital asset management solution will offer security features to protect your valuable data.

The global digital asset management solutions market is expected to reach $8.2 billion by 2025, growing at a compound annual rate of 15%. This growth is being driven by the increasing need for efficient management of digital assets, as well as the rising adoption of cloud-based DAM solutions. The biggest DAM technology solution providers include Adobe, Oracle, OpenText, Widen, Canto, Bynder, dSPACE, Webdam, Hightail, and WIPLASH. Each of these companies offers a different DAM solution, but all of them share the common goal of helping businesses better manage their digital assets. As the demand for efficient digital asset management solutions continues to grow, we can expect to see even more innovation from these leading providers, as well as a number of up-and-coming players in the DAM technology space, in the years to come.

The 2023 Benchmark Report on Digital Asset Management will explore how top-performing companies are using next-generation DAM capabilities to optimize digital asset organization and access, both inside and outside the organization, automate workflows, manage permissions and ensure brand consistency, based on best practices IT market research. It will benchmark the best practices of top-performing companies in terms of not only technology implementation but also business processes, employee resources and metrics for tracking and measuring success. It will provide insights into what important factors to look for when selecting a technology partner, how to overcome common obstacles during the implementation process, and how to maximize the value of a next-generation DAM solution over time.

The survey that serves as the basis for the research findings launches this quarter. The new benchmark report will publish in Q1. Underwriting partners have not yet been announced. If you are an DAM technology solution provider and you wish to learn about the opportunity to participate as an underwriter, please contact Marv Allen at Starfleet Media.

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