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Everything You Need to Know About Internet of Things (IoT) Security

Earlier this year, Palo Alto Networks, the world’s largest cyber-security technology solution provider, commissioned Starfleet Research, our IT market research firm, to produce a series of research-based content assets focused on best practices in Internet of Things (IoT) Security. The need for unbiased, comprehensive and authoritative resources from a leader in the field of benchmarking …

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2023 Smart Decision Guides to Hospitality Technology Released

Last month, Starfleet Research, our IT market research arm, released the latest editions of two hospitality technology titles: The 2023 Smart Decision Guide to Hotel Property Management Systems and The 2023 Smart Decision Guide to Restaurant Management and POS Systems.  The associated content marketing and lead generation campaigns launch this month. The underwriters, most of …

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Driving Webinar Registrations and Sharing Actionable Insights

Technology solution providers often call on us to partner with them on industry events, both online (e.g., webinars) and in-person (e.g., tradeshows and customer conferences). These events, particularly webinars, are relatively easy to orchestrate and generally effective in helping solution providers reach and educate new target prospects (and, ultimately, generating to client revenue opportunities) while …

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3 Add-On Options for Starfleet Research CoBranded eBooks

Add-On Options enable solution providers to further leverage the value of a Starfleet Research co-branded eBook. The following are three common ways our client partners maximize the value of their investment in these valuable content assets. Lead Generation Lead generation campaigns run by Starfleet Media ensure delivery of a guaranteed number of qualified leads over a …

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Coming Soon: The 2023 Benchmark Report on Digital Asset Management

In the modern business world, digital assets are an essential part of any company’s operations. From product photos and videos to marketing materials and website content, these assets play a critical role in driving sales and engaging customers. However, managing all these digital assets can be a challenge. That’s where a digital asset management (DAM) …

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Coming Soon: The 2023 Benchmark Report on Enterprise Resource Planning

An enterprise resource planning (ERP) solution is a vital tool for businesses of all sizes. It provides a centralized, integrated platform for managing all aspects of the business, from accounting and finance to inventory and operations. The benefits of an ERP system are many and varied, but some of the most important include improved efficiency, …

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Starfleet Research Announces Smart Decision Guides on Hospitality Robots

Starfleet Research is pleased to announce that two new Smart Decision Guides titles, focused on hospitality robots, are scheduled to publish in Q4 of this year. The 2023 Smart Decision Guide to Hotel Robotics and The 2023 Smart Decision Guide to Restaurant Robotics are both currently in content development. Underwriting partners have not yet been …

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How Starfleet Research Survey Respondents Help Support Reforestation and Carbon Offsetting Projects

Market research surveys serve as the basis for content development activities at Starfleet Research, our IT market research arm. We are continuously running surveys, often in partnership with leading solution providers, to benchmark best practices in various technology-enabled business initiatives. The research findings inform our multi-sponsored Smart Decision Guides as well as our co-branded eBooks, …

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