Posted April 26th, 2018
As most B2B marketing services providers with a global presence are well aware, the EU’s General Data Protection Regulation (GDPR) go into effect next month. GDPR legislation requires that marketing service providers like Starfleet Media, which captures leads from all over the world on behalf of our B2B clients, follow certain privacy rules when it comes to collecting, tracking, or handling EU-based prospect data. The GDPR applies to any vendor that processes or stores data of propspects in the EU, even if, like Starfleet Media, they don’t have a physical office in Europe. Many of our clients’ legal departments have recently contacted us to confirm that we will be able to satisfy their own policies for GDPR compliance. The answer is a resounding “yes.” At Starfleet Media, we have always been committed to personal data and privacy laws and we are now taking the necessary steps to ensure that we comply with the new legislation for capturing and distributing prospect data in the form of qualified leads from European countries.