Blog

For Technology Solution Providers, Infographics Can Tell a Good Story

Posted August 30th, 2019

While infographics are rarely gated, meaning no customer prospect information is required to access them, that doesn’t mean this type of content asset does not serve a valuable purpose. On the contrary, there may be no better brand-building vehicle. In fact, in a recent survey our co-branded infographics were rated valuable by 92 percent of marketers given their ability to drive website traffic and create brand awareness. According to other research, infographics receive three times more likes and shares on social platforms, on average, compared to other types of content assets, driving increased traffic to a company website or landing page. Let’s face it: Infographics have the power to transform dull data into captivating imagery.

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Starfleet Touches Down at Hospitality Industry Trade Shows

Posted May 24th, 2019

It’s that time of the year, when folks from Starfleet Media, our IT market research arm (Starfleet Research), and our industry publications make the rounds at the major industry trade shows focused on the hospitality sector. This allows us to stay smart on the latest technology innovation at hotels and restaurants. It’s also a great opportunity to meet a lot of the folks on the solution providers side who we work with regularly, but who we know only by their phone voices, face-to-face. This week, it was the National Restaurant Association show in Chicago. The event had record exhibit space at more than 723,000 square feet (three massive expo halls at McCormick Place). Total registration, including exhibitors, exceeded last year’s total at 65,526. It was a huge show, by any measure, and both extremely informative and a lot of fun. After all, at what other industry trade show can attendees walk around sampling the best food in the world like there’s no tomorrow? Fortunately, with all the walking, we burned at least some of those excess calories. Next month, speaking of food and technology innovation, we will be attending the Plant-Based World Conference & Expo at the Javits Convention Center in New York. Our editors will be covering this inaugural event for Restaurant Technology News. And then it’s on to Minneapolis for HITEC, which ranks as the world’s largest hotel technology show, and which our editors will also be covering for Hotel Technology News.

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Starfleet Media Commits to GDPR Compliancy

Posted April 26th, 2018

As most B2B marketing services providers with a global presence are well aware, the EU’s General Data Protection Regulation (GDPR) go into effect next month. GDPR legislation requires that marketing service providers like Starfleet Media, which captures leads from all over the world on behalf of our B2B clients, follow certain privacy rules when it comes to collecting, tracking, or handling EU-based prospect data. The GDPR applies to any vendor that processes or stores data of propspects in the EU, even if, like Starfleet Media, they don’t have a physical office in Europe. Many of our clients’ legal departments have recently contacted us to confirm that we will be able to satisfy their own policies for GDPR compliance. The answer is a resounding “yes.” At Starfleet Media, we have always been committed to personal data and privacy laws and we are now taking the necessary steps to ensure that we comply with the new legislation for capturing and distributing prospect data in the form of qualified leads from European countries.

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Starfleet Media Partners with Restaurant Activity Report

Posted February 12th, 2018

We have recently established several new strategic partnerships to support the continued growth of our IT restaurant management practice area. Foremost among these strategic partnerships is The Restaurant Activity Report, which since 1998 has been the industry leader in providing research data about new restaurants opening up and changing hands throughout the United States. What sets this organization apart from all the others is a research staff which spends hundreds of hours each month manually scouring new business data. As the team confirms new leads or gathers activity data, they upload it to the website and send an email notification to each member who has decided to opt in. Members can also log in at any time to see leads or data, even if they have declined to be part of the email notification system.

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