Add-On Options enable solution providers to further leverage the value of a Starfleet Research co-branded eBook. The following are three common ways our client partners maximize the value of their investment in these valuable content assets.
Lead Generation
Lead generation campaigns run by Starfleet Media ensure delivery of a guaranteed number of qualified leads over a specified period of time based on the solution provider’s target prospect criteria. These campaigns, which typically complement a solution provider’s own lead gen activities, are offered only for deliverables in specific topic areas, such as hospitality technology. Solution providers benefit from contact databases that are amongst the most comprehensive and up-to-date in the world, industry-leading publications and media properties, an extended publication partner network, advanced SEO/SEM capabilities and strategic partnerships with content syndication providers.
Infographics
Infographics have the power to transform dull data into captivating imagery. An eBook rich in information can require a significant amount of time and attention to fully digest. Turning key takeaways into an infographic can make a lasting impression while driving increased website traffic and brand awareness. Starfleet Research co-branded infographics, which solution providers have successfully used in hundreds of social media and other campaigns over the past decade, may be available as an add-on to further maximize the value of the investment.
Webinars
A co-branded webinar with a Starfleet Research analyst as the featured speaker, sharing some of the survey-based research findings key takeaways featured in the eBook, and with Starfleet Media using its marketing muscle to help promote the event via multiple channels to drive increased registrations, attendance and overall brand awareness, may be another available option. A Starfleet Research co-branded webinar commonly ranks as a solution provider’s best-performing online event in a given year, with archived recordings delivering positive results for months (or even years, in some cases) after the conclusion of the live event.