Last month, Starfleet Research, our IT market research arm, released the latest editions of two hospitality technology titles: The 2023 Smart Decision Guide to Hotel Property Management Systems and The 2023 Smart Decision Guide to Restaurant Management and POS Systems.
The associated content marketing and lead generation campaigns launch this month. The underwriters, most of which have participated in multiple previous Smart Decision Guide programs as well as other Starfleet Research co-branded content assets, include several of the industry’s largest and most preeminent technology solution providers.
This marks the seventh and sixth editions, respectively, of these two popular Smart Decision Guide titles, widely regarded as the industry’s most authoritative and comprehensive resources for maximizing success with hospitality technologies. The Smart Decision Guides offer practical guidance, including roadmaps for selecting technology solutions that best suit an organization’s specific requirements.
Produced by some of the world’s leading subject matter experts, and informed by best practices market research involving more than 650 hospitality IT decision makers, both Smart Decision Guide titles have undergone complete revision, updates, and expansion compared to previous editions to reflect the realities of today’s post-pandemic operating environment and the economic and other challenges hospitality organizations currently face as well as the opportunities that lie ahead for them, given the right platform capabilities.