Give your brand the authority of independent research.
Help buyers understand what top-performing organizations do differently. Put a licensed Benchmark Report to work in your marketing, demand generation and sales conversations.
Your branded edition. Exclusive or shared licensing available.
2027 SERIES · PLANNED TITLES SHOWN WITH SPONSOR PLACEHOLDERSChoose the model that fits your goals. Availability and licensing terms are confirmed for each title.
More than a decade of best-practices IT market research
For more than a decade, Starfleet Research Benchmark Reports have helped technology decision-makers understand what top-performing organizations do differently and apply best practices to improve business performance.
It began with the 2016 edition of the Benchmark Report on Self-Service Business Intelligence.
The series has continued to examine business intelligence, application performance, enterprise resource planning, digital asset management, cybersecurity and multiple other enterprise technology initiatives. The 2027 agenda extends and expands that work across twelve focused categories.
Explore the 2027 series ↗A global cybersecurity leader.
Two consecutive editions.
Palo Alto Networks is a global cybersecurity leader. In its fiscal 2026 results, the company reported $11.48 billion in annual revenue and 70,000+ customers worldwide.
The company licensed the 2023 and 2024 Benchmark Reports on IoT Security on an exclusive basis, building an ongoing program around a research topic that matters to its buyers.
Company scale: Palo Alto Networks fiscal 2026 results ↗Fiscal year ended July 31, 2026.
Historical campaign results are detailed below, with audience composition and a link to the Starfleet Velocity case study.
“We were delighted with the quality of Starfleet Research’s Benchmark Report on IoT Security. The depth of the research and its practical insights into the practices of top-performing organizations made it a valuable resource for our prospective customers.
“That first engagement gave us the confidence to commission the following year’s edition, again with exclusive sponsorship and a turnkey lead generation program. We also commissioned six co-branded eBooks that applied the research to the specific needs of different industry verticals.
“Together, these content assets have helped us generate thousands of qualified leads and equipped our marketing and sales teams with research-backed resources that remain useful long after the initial campaigns. Starfleet has been a valuable partner in connecting credible research with effective demand generation.”
A look inside the research.
Research findings, implementation guidance and practical examples, presented in a resource buyers can use.
A research asset your team can keep putting to work.
Associate your company with useful best-practices research, then make your licensed edition part of the conversations that move buyers forward.
Substance buyers can use.
Give prospects comparative insights, practical guidance and relevant questions to consider as they evaluate a technology initiative.
Research carrying your brand.
Receive your own branded edition of the report, with the same independent research foundation and the presentation agreed for your sponsorship.
Value across your channels.
Use the report in your website, email campaigns, account nurturing, event follow-up and sales outreach within your agreed licensing rights.
Exclusive to your company.
Or shared with up to three.
One report license.
Reserved for your company.
SolarWinds exclusively licensed the Application Performance Management report. Palo Alto Networks also chose exclusive licensing for its IoT Security reports.
This model gives one solution provider the licensed research asset for its marketing and sales programs, with branding and usage rights defined in the agreement.
Ask about exclusive licensing ↗One report.
Up to three branded editions.
Shared licensing is capped at three companies per report. Each licensee receives its own separately branded edition for its marketing and sales programs.
Once three shared licenses are committed, participation closes. Your proposal confirms the licensing model, availability and permitted uses for your chosen title.
Ask about shared licensing ↗
Shared licensing illustrated: one research report, three separately branded editions.
Understand what stronger performers do differently.
Starfleet Research examines how technology-enabled business initiatives support meaningful business objectives. We study the practices, capabilities and measures associated with stronger performance, then turn the evidence into guidance buyers can apply.
Explore the research methodology ↗
Sponsors can contribute expertise and provide feedback. Starfleet Research retains control of the analysis and editorial conclusions.
Define the business outcomes.
Start with what organizations are trying to improve and the measures that indicate success.
Gather relevant evidence.
Combine input from qualified practitioners with market analysis and subject-matter knowledge.
Compare performance and practices.
Where the data supports it, examine differences in technology, processes, people, data and measurement across performance groups.
Translate findings into guidance.
Develop practical benchmarks and recommendations, with each study's scope and research context made clear.
License the research.
Add lead generation when you need it.
Independent research.
A global audience of qualified buyers.
The 2024 Benchmark Report on IoT Security
Industry composition
Geographic composition
Previous campaign results reported by Starfleet Media. Future campaign commitments are agreed separately.
A straightforward path to participation.
Choose your report.
Match a topic to your solution category and the buyers you need to influence.
Define the agreement.
Confirm sponsorship availability, licensing rights, deliverables and timing.
Prepare your edition.
Follow an agreed research, review, branding and production process.
Put it to work.
Use your edition in your channels, with a separately scoped campaign if desired.
Clear terms.
Useful answers.
Can we license a report exclusively?
Yes. Exclusive licensing is available for a single solution provider. Shared licensing is also available, capped at three companies per report. The available model is confirmed before any license is committed.
Does my edition feature all three sponsors?
No. Each sponsor receives its own edition, featuring only that sponsor’s name on the cover and on its company profile page in the appendix. Other sponsors’ names do not appear in your edition. Shared licensing is capped at three companies per report.
Is lead generation included in the license?
The license is the core offer. Managed lead generation is an optional, separately scoped program.
Can sponsorship influence the findings?
We protect our integrity as an independent market research firm and retain editorial control of the findings, analysis and recommendations. That independence also serves sponsors: the credibility of the research is central to its value. At the same time, providers with advanced solutions often find that the content aligns naturally with their platform capabilities and go-to-market messaging, reinforcing how they educate prospective customers.
What are the price, publication date and usage rights?
We provide a title-specific proposal covering investment, publication timing and deliverables. Sponsors receive perpetual licensing rights and are welcome to repurpose the content however they see fit, with proper citation to Starfleet Research. Any lead generation campaign is scoped and priced separately.