Starfleet Velocity
Next-generation AI.
Complete B2B demand orchestration.
Starfleet Velocity combines AI-powered campaign orchestration with research-led content, specialized audience reach and hands-on execution. Reach the buyers who fit your market. Give sales verified contact records, responses about purchasing responsibility and timing, and useful context for follow-up.
Deep hospitality expertise. Specialized B2B reach. Turnkey execution.
Your demand generation program
and decision-makers.
Discovery · Research · Enrichment · Scoring
more relevant.
Segmentation · Personalization · Multichannel activation
and context to act.
Authority · Timing · Validation · Delivery
Authoritative content and human oversight throughout.
AI-powered intelligence. Coordinated execution.
The capabilities your program puts to work.
Seven connected capabilities help identify, engage and qualify buyers against your target criteria.
Agentic Prospect Discovery
Find the accounts and decision-makers that fit your market.
Precision Micro-Segmentation
Focus outreach on the characteristics that matter to your sales team.
Hyper-Personalized Outreach at Scale
Give each buyer a relevant reason to engage.
Multi-Agent Campaign Orchestration
Connect the campaign’s moving parts in one managed workflow.
Multichannel Content Activation
Bring authoritative content to buyers across relevant channels.
Engagement Signal Detection
Use engagement context to guide the next action.
Continuous Optimization
Refine targeting and execution around the quality of response.
Selected client campaign results
Qualified leads for leading technology providers.
Restaurants
The Restaurant Optimization Playbook
Cross-industry
The 2024 Benchmark Report on IoT Security
Retail
IoT Security: Best Practices of Top-Performing Organizations in the Retail Industry
Hotels
How Top-Performing Hotels Harness the Power of Technology to Turbocharge Operations
Healthcare
IoT Security: Best Practices of Top-Performing Healthcare Organizations
Restaurants
At the Edge: Powering Peak Restaurant Performance
Bars
Raising the Bar
Historical campaign results reported by Starfleet Media. Qualification criteria and delivery commitments are agreed separately for each program.
The Starfleet advantage
Research credibility. Owned hospitality reach.
One accountable team.
Starfleet Research develops the content. Our Hotel Technology News and Restaurant Technology News publications, supported by a broader publication network, put it in front of relevant buyers. One team manages targeting, promotion and lead validation.
Our deepest expertise and audience reach are in hotel and restaurant technology, where we help solution providers connect with hard-to-find buyers. We also run campaigns across retail, healthcare and other specialized B2B markets, adapting the research, targeting and promotion to each audience.
Authority buyers recognize
Research-based, co-branded content from Starfleet Research, built around the decisions your buyers need to make.
Specialized hospitality access
Hotel and restaurant technology expertise, proprietary audience data and prospect research focus the campaign on your ideal buyers.
Content, reach and execution together
Personalized outreach, Starfleet-owned publications and a broader publication network are coordinated in one managed campaign.
From strategy to qualified lead delivery
One coordinated program.
Managed from start to finish.
Starfleet brings research, content development, audience data and campaign execution into one program. Your team shapes the strategy and reviews the content; we manage the work from launch through lead delivery.
- 01
Define the right prospects
Agree on target companies, buying roles, qualification criteria, lead goals and the campaign period.
- 02
Develop the content
Create a research-led resource around your market, solution and the questions buyers need answered.
- 03
Coordinate the campaign
Connect prospect research, segmentation, personalization, sequencing and scoring.
- 04
Activate the channels
Promote the content through personalized outreach, publications and the channels selected for your audience.
- 05
Capture buyer responses
Use a gated landing page to collect active content requests, contact details and qualification responses.
- 06
Validate and deliver
Enrich, scrub, deduplicate and check each lead against your criteria, then deliver it in the agreed format and cadence.
Gated lead capture in practice
A clear offer. A direct path to the research.
This landing page pairs the research offer with a form that captures contact details, company information and the buyer’s role.
Example: The 2025 Smart Decision Guide to Hospitality Revenue Management.
View the hospitality landing page →
Programs can be structured around a guaranteed number of qualified leads delivered over a defined campaign period.
Qualified means qualified for you
Your criteria set the standard.
Every lead is checked.
Your lead criteria define the companies and decision-makers we pursue and which records qualify for delivery.
Every delivered lead begins with an active request for the campaign’s content through a gated landing page. Every form captures contact details, the prospect’s role in the purchase decision and purchase-timing responses.
Before delivery, records are researched, enriched, scrubbed, deduplicated and checked against your agreed criteria. Sales receives the contact information and qualification responses needed for follow-up.
Content is the fuel
Give buyers a compelling reason to engage.
Each campaign begins with a research-led content asset developed around your market, your solution and the questions your buyers need answered. Formats include co-branded eBooks and benchmark reports.
The content is produced by Starfleet Research, a recognized leader in IT market research. It helps buyers understand best practices, evaluate technologies and make informed decisions while supporting your market education and thought leadership goals.
Research with practical value
Our research examines how top-performing organizations use technology, processes and resources to improve results, and which metrics they use to assess progress.
Turnkey content development
Starfleet Research manages content strategy, writing, editing, design and production, with primary research included where appropriate.
Client campaign example
From original research to qualified leads.
The Restaurant Optimization Playbook campaign: research, promotion and qualified lead delivery.
Research that becomes a useful buyer resource.
Research findings informed the co-branded eBook shown below.
The research sample
373Qualified survey respondents
The co-branded content
Respondent geography
- North America69%
- Europe15%
- Asia7%
- Latin America, Middle East, Australia / New Zealand9%
Respondent roles
- Owners, founders and C-suite executives55%
- Operations, technology and finance leaders36%
- Advisory / technical support9%
Restaurant segments
- Quick service restaurants41%
- Fast casual29%
- Casual dining16%
- Full service8%
- Bars, cafés and specialty concepts6%
Research sample: 373 respondents. These percentages describe survey participation, separate from campaign lead delivery.
One eBook. Coordinated promotion.
Publication coverage, personalized outreach, email blasts and advertising brought buyers to the campaign’s gated landing pages.
Validated leads. Useful context for sales.
Leads were checked against the client’s agreed criteria before delivery.
Sample leads delivered
Multichannel content activation
Reach your buyers where they pay attention.
Personalized outreach works alongside publication, advertising and partner channels to put content in front of relevant buyers.
Our Hotel Technology News and Restaurant Technology News publications provide specialized hospitality market access. A broader publication partner network extends the campaign’s reach.
The channel mix is selected to fit the campaign, audience and program scope.
The Starfleet Velocity engine
Intelligence that keeps the campaign moving.
Here’s how targeting, outreach and lead qualification connect throughout your campaign.
01
Prospect intelligence and segmentation
AI-assisted research combines Starfleet’s proprietary databases, client-supplied account lists, campaign engagement data and intelligence from approved public sources. Entity extraction, identity resolution, firmographic enrichment and account mapping help build a more complete prospect profile.
- Company profile
- Industry, operating segment, geography, revenue, employee count, locations, ownership and management structure.
- Buying roles
- Decision-makers, leadership responsibilities, job function, seniority and client-defined qualification attributes.
- Business activity
- Openings, expansions, renovations, funding, acquisitions, executive changes, technology initiatives and operational priorities.
- Fit and engagement
- Previous content interactions, behavioral signals and engagement-weighted scoring help refine audience segments and account priorities.
Prospects are evaluated against your target criteria, with segments and scores refined as new intelligence and engagement signals enter the program.
02
Personalized outreach at scale
AI-assisted personalization adapts subject lines, messaging, research findings, calls to action and content recommendations to each prospect.
- Company context
- Market segment, company activity, growth plans and likely technology requirements shape the message.
- Buyer context
- Role, seniority, business priorities and position in the buying journey guide content selection.
- Campaign context
- Previous interactions help determine relevant follow-up, timing and the next content recommendation.
Personalization uses approved content and prospect intelligence within campaign strategy and editorial guardrails. A restaurant owner opening a location receives different messaging from the CIO of a multi-unit enterprise.
03
Coordinated campaign execution
AI-assisted workflows connect prospect research, outreach and lead qualification. Publications, advertising and personalized outreach follow a shared campaign plan.
- Discover and research
- Identify target accounts and decision-makers, then enrich company and contact intelligence.
- Score and personalize
- Evaluate prospect fit and adapt approved messaging and content to individual recipients.
- Activate and monitor
- Manage campaign sequences, cadence and channels while monitoring prospect and account-level engagement.
- Qualify and optimize
- Assess alignment with agreed lead criteria, analyze performance and recommend or execute approved adjustments.
These workflows support repetitive, data-intensive work within the strategic, editorial and compliance parameters established with Starfleet. Human oversight keeps execution aligned with campaign objectives.
04
Engagement and continuous optimization
Email interaction, landing-page visits, downloads, repeat content engagement, survey participation, webinar registration, direct replies and activity from multiple contacts help guide the next campaign action.
- Relevant follow-up
- Adjust timing and frequency, trigger related content and move prospects into appropriate campaign sequences.
- Account focus
- Prioritize highly engaged accounts, expand outreach across the buying committee and escalate high-value prospects for human follow-up.
- Audience quality
- Suppress unsuitable or unresponsive contacts and recalculate prospect and account scores.
- Performance feedback
- Evaluate underperforming segments, creative fatigue, audience saturation and patterns among high-quality responses to refine targeting, content, landing pages and channels.
Prospect journeys respond to actual engagement. Signals guide relevance and prioritization; qualification remains tied to the criteria agreed for your program.
Expanded capabilities
Account intelligence, engagement
and sales follow-through. Connected.
Starfleet Velocity supports the work before and after a content download. Buying-group mapping, intent targeting, automated nurture, CRM delivery and attribution connect audience strategy with the next action your sales team needs to take.
The campaign brief defines which capabilities, delivery workflows and reporting measures your program will use.
Intelligent autopilot. Human command.
AI provides the speed and scale.
Starfleet provides the judgment.
AI supports the repetitive, data-intensive work so your team can focus on meaningful sales conversations.
Starfleet’s researchers, editors, campaign strategists and data specialists develop the content, direct targeting and outreach, review performance and validate leads before delivery.
Put your demand generation into overdrive
Let’s build a program around
the buyers you need to reach.
Tell us which buyers you need to reach and what makes a lead valuable to your sales team. We’ll build the content, targeting and delivery plan around your goals.