Contact databases & sales intelligence
Reach the right decision-makers. At the right moment.
Starfleet Media helps technology solution providers identify relevant buyers, build targeted audiences and turn prospect intelligence into outreach and managed lead generation.
Downloads of our content assets continually generate a large volume of contact data. We combine this first-party information with established databases, large opt-in subscriber audiences at HTN, RTN and partner publications, strategic data partnerships and AI-assisted prospect discovery. Through Starfleet Velocity, we put these resources to work in targeted outreach and managed lead generation.
Up-to-date contacts for owners, operators and other decision-makers.
Up-to-date contacts for executives, operators and technology decision-makers.
Up-to-date contacts across additional specialized markets.
Our advantage is the combination: specialized industry knowledge, established audience resources, emerging business opportunities and the ability to put that intelligence to work in a managed campaign.
Agentic AI & continuous prospect discovery
Keep finding the next account, contact and opportunity.
Established databases give each program a strong starting point. Ongoing discovery helps the audience evolve as businesses open or expand, people change roles and new opportunities develop.
Starfleet Velocity connects audience intelligence with targeted outreach and managed lead generation. We’re expanding its agentic AI capabilities to support ongoing account discovery, business-event monitoring, contact research and enrichment across industries. The workflows connect discovery, contact research and enrichment around your target criteria. Our researchers and campaign specialists direct the work, review findings and oversee execution.
- DefineSet industries, buyer roles and target criteria.
- DiscoverResearch matching businesses, contacts and business events.
- Enrich & reviewAdd context, reconcile records and review findings.
- PrioritizeFocus on fit, available timing and supporting information.
- Activate & refineRun targeted outreach and refine the next research cycle.
Engagement and qualification feedback informs the next discovery cycle. Human direction, research review and campaign oversight apply throughout.
Research workflows can run on a recurring basis to revisit selected sources, find new matching businesses and track changes at target accounts. The cadence and criteria are configured for each program.
Find businesses before they open their doors.
A planned restaurant, hotel, retail location or medical practice may need technology, payments, communications, equipment and other services well before launch. Automated research can help surface the project, identify the organization behind it and find relevant decision-makers before supplier selections are finalized.
We’re investing in platform capabilities that extend automated discovery and monitoring across restaurant, hotel, retail, healthcare and other markets. The goal is to help teams spot emerging opportunities sooner and begin informed conversations with relevant buyers.
Less manual research
Automate repeatable discovery and enrichment tasks so your team can spend more time evaluating opportunities and speaking with prospects.
Earlier visibility into opportunities
Bring business events into prospecting so outreach can reflect what is changing at the account.
More relevant conversations
Combine contact details with industry and business context to give each interaction a stronger starting point.
Specialized market coverage
Extensive reach. Industry-specific understanding.
Our owned resources and strategic data partnerships provide extensive coverage across restaurants, hotels, retail, healthcare and other B2B markets. Alongside our restaurant and hotel resources, we provide access to more than 130,000 up-to-date contacts across retail, healthcare and other industries combined.
Restaurants
Connect with owners, operators and the people shaping restaurant performance.
Our combined resources provide access to more than 430,000 up-to-date restaurant industry contacts. This reach draws on Preopening Restaurants Resource, Restaurant Technology News, Starfleet Media databases and contact information available through our extended partner network.
For companies selling POS, payments, ordering, loyalty, operational systems and other restaurant solutions, that combination supports focused prospecting and targeted campaigns.
Hotels
Reach hotel executives, operators and technology decision-makers.
Our combined resources provide access to more than 180,000 up-to-date hotel industry contacts. Starfleet Media databases, our industry publications and our extended partner network contribute to that coverage.
We help hotel technology providers reach professionals responsible for improving guest experiences, streamlining operations and evaluating new solutions.
Retail
Focus on the retail organizations and buyer roles that fit your market.
Our proprietary resources and strategic data partnerships extend our reach into retail, supporting audience development for providers of store technology, payments, customer engagement, operational systems and other solutions.
We work with your team to define the retail segments, company profiles, geographies and decision-maker roles relevant to your offering.
Healthcare
Connect your solution with relevant healthcare organizations and decision-makers.
Our owned resources and partner network provide access to healthcare audiences for technology providers addressing practice management, financial performance, IT infrastructure, security and other business needs.
Audience development starts with the types of organizations and buyer responsibilities your solution serves, then focuses on the available coverage for that target.
The resources behind the reach
Owned intelligence and strategic partnerships, working together.
Our research-based content attracts professionals seeking guidance on technology and business improvement. Content downloads, publication subscriptions and strategic partnerships continually contribute to our audience resources, helping us identify and reach relevant prospects.
Starfleet Media databases
Downloads of our Smart Decision Guides, Benchmark Reports, eBooks and other content assets generate a large volume of contact data on an ongoing basis. Alongside our other owned databases, this first-party information supports audience segmentation, account research and targeted outreach.
Specialized publications
Hotel Technology News and Restaurant Technology News each maintain large opt-in subscriber databases of industry professionals. These established audiences give technology solution providers channels for reaching readers who have chosen to receive publication updates and industry coverage.
Explore our publications →Strategic partner network
Our extended network includes industry publication partners with their own large opt-in subscriber databases, along with strategic data partners. These relationships broaden the markets and buyer groups we can reach. We select resources around each program’s industry, geography and goals.
Make the reach relevant
Define the buyer before you build the audience.
A large contact universe is useful when it can be narrowed to the businesses your team wants to win. We start with your ideal customer profile and the people involved in the buying decision.
Whether you want to introduce a new platform, build awareness in a specific market or connect with prospective buyers, the objective is the same: put your message in front of people with a relevant reason to be interested.
That may mean focusing on multi-property hotel operators, a particular restaurant segment, retailers in selected markets or healthcare organizations with defined business needs.
- Industry and business profileThe sectors, segments and types of organizations your solution serves.
- Geographic prioritiesThe countries, regions, territories or local markets important to your sales strategy.
- Company characteristicsRelevant size, location-count and operating attributes where available.
- Decision-maker responsibilitiesThe functions, leadership roles and business priorities associated with your offering.
Keep the focus on usable, current intelligence.
We combine ongoing first-party data collection, database maintenance, targeted research and partner-supported coverage to build relevant audiences. Available contact fields, targeting attributes and update processes vary by resource; we confirm the coverage and information that matter to your program before defining its scope.
Early opportunity intelligence
Connect while important purchasing decisions are still taking shape.
New business activity can create a timely reason to start a conversation. For restaurant suppliers, early visibility into an opening, expansion, relocation or ownership change can be especially valuable.
Preopening Restaurants Resource
Preopening Restaurants Resource identifies restaurants preparing to open, expand, relocate or change ownership, helping suppliers start conversations while technology, equipment and service decisions are still being made.
Dedicated research brings together project information, restaurant characteristics, decision-maker contacts and original research notes. Subscribers can search and filter relevant opportunities and export records for sales planning and follow-up.
From audience access to action
Put the intelligence to work.
Use our resources through a restaurant prospecting subscription, a scoped research program or a managed campaign. We’ll confirm coverage, contact fields, targeting options and the appropriate delivery format for your audience.
Restaurant prospecting
Use a PRR subscription to research early-stage opportunities and access its broader restaurant prospecting resources. Search, segment and export information for territory planning and sales follow-up.
Explore PRR subscription options →Ongoing prospect discovery
Define the companies, buyer roles and business events that matter to your team. Combine owned and partner-supported coverage with configured research workflows to keep identifying relevant accounts and contacts as opportunities emerge.
Discuss a discovery program →Managed lead generation
Combine audience intelligence with research-based content and a Starfleet Velocity campaign. Engage relevant prospects, then validate captured leads against qualification criteria agreed with your team.
Explore Starfleet Velocity →Build the right audience
Tell us who you need to reach.
Share your target industries, company profiles, geographies and decision-maker roles, along with what you want the audience to do next. We’ll assess the relevant coverage and recommend how to put our databases, agentic research, industry relationships and partner network to work for your business.