Fewer Than One-Third of B2B Companies Use Social Data to Improve Content Marketing

According to preliminary research findings for The 2017 Benchmark Report on B2B Content Marketing and Lead Generation, 0nly 30% of survey respondents report that their companies use social data (monitoring online conversation in social networks) to try to improve content marketing activities — e.g., by identifying more relevant topics and/or audiences. And only 24% say that their social listening efforts have been “somewhat successful” or “very successful.” More than half (56%) indicate that social data is not currently being used at their companies for content marketing purposes.

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Set to publish next month, The 2017 Benchmark Report on B2B Content Marketing and Lead Generation will offer fresh insights into how B2B companies have evolved their content marketing and lead generation capabilities over the previous year. Click here to take the survey that serves as the basis for the research.

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