No introductions are needed for Oracle Corporation, which ranks as the third largest software company in the world. We’re proud to count Oracle — in particular, the Oracle Hospitality and Oracle Food & Beverage divisions of the company — as a loyal client partner. Their top-notch marketing professionals excel at utilizing co-branded content assets such as Smart Decision Guides and commissioned eBooks (here is a new one) from Starfleet Research, our IT market research arm, to do what every leading technology solution provider needs to do so as to compete effectively and progressively grow their business: demonstrate thought leadership and educate target prospects (preferably, in an unbiased manner), raise brand visibility and stand out in the crowd, and fill their sales pipelines with qualified leads. The good news is that a solution provider need not have the marketing resources of a multi-billion-dollar software behemoth in order to make a big splash with their licensed version of a Smart Decision Guide. To be sure, many sponsors run marketing campaigns that include paid tactics such as email blasts and banner ads on industry trade publications. That said, some of the most effective tactics, including ones that leverage the company’s own website and social media channels, cost virtually nothing. Here are examples of how this client partner is promoting a new Smart Decision Guide that even a small solution provider can successfully emulate.
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