Jeff Zabin

Yelp, a leading online platform for discovering local businesses, partnered with Starfleet Media to boost brand visibility and generate qualified leads for its Yelp for Restaurants platform, specifically its new Yelp Guest Manager product. The multi-faceted campaign, leveraging Starfleet Media’s extensive reach within the restaurant technology industry, proved to be a resounding success, exceeding expectations …

Case Study: Yelp Drives Brand Awareness and Lead Generation with Targeted Starfleet Media Campaign Read More »

In today’s competitive market, technology solution providers need effective strategies to stand out, generate leads, and build brand authority. Starfleet Research co-branded eBooks offer a powerful solution, combining in-depth research, targeted messaging, and high-quality design to deliver exceptional results. These eBooks go beyond generic marketing materials by focusing on specific topics relevant to hospitality technology …

How Technology Solution Providers Generate Leads and Elevate Brand Visibility with Starfleet Research Co-Branded eBooks Read More »

Starfleet has announced the lineup of its initial 2025 Smart Decision Guide titles. The lineup includes new editions of three existing titles as well as two new titles, all in the hospitality technology sector. The timing for all five titles couldn’t be better, given recent technology innovations as well as the increased pressure that any …

Starfleet Media Announces Q1 2025 Smart Decision Guides Read More »

Starfleet Research has long been committed to environmental protection. Now we are doing so with the launch of three new market research surveys, the findings of which will inform upcoming research reports that focus on various aspects of hotel and resort technology. For each completed research survey, Starfleet Research will donate $5.00 to Ecologi, a nonprofit …

Using Research Surveys to Support Climate Projects Read More »

Earlier this year, Palo Alto Networks, the world’s largest cyber-security technology solution provider, commissioned Starfleet Research, our IT market research firm, to produce a series of research-based content assets focused on best practices in Internet of Things (IoT) Security. The need for unbiased, comprehensive and authoritative resources from a leader in the field of benchmarking …

Everything You Need to Know About Internet of Things (IoT) Security Read More »

Last month, Starfleet Research, our IT market research arm, released the latest editions of two hospitality technology titles: The 2023 Smart Decision Guide to Hotel Property Management Systems and The 2023 Smart Decision Guide to Restaurant Management and POS Systems.  The associated content marketing and lead generation campaigns launch this month. The underwriters, most of …

2023 Smart Decision Guides to Hospitality Technology Released Read More »

Technology solution providers often call on us to partner with them on industry events, both online (e.g., webinars) and in-person (e.g., tradeshows and customer conferences). These events, particularly webinars, are relatively easy to orchestrate and generally effective in helping solution providers reach and educate new target prospects (and, ultimately, generating to client revenue opportunities) while …

Driving Webinar Registrations and Sharing Actionable Insights Read More »

Add-On Options enable solution providers to further leverage the value of a Starfleet Research co-branded eBook. The following are three common ways our client partners maximize the value of their investment in these valuable content assets. Lead Generation Lead generation campaigns run by Starfleet Media ensure delivery of a guaranteed number of qualified leads over a …

3 Add-On Options for Starfleet Research CoBranded eBooks Read More »

Starfleet has announced the lineup of its 2023-24 Smart Decision Guide titles. The lineup includes new editions of four existing titles, three in the hospitality technology sector (all of which were paused for at least one year during the pandemic) and one in the healthcare IT sector. The lineup also includes three new titles, two …

Starfleet Media Announces 2023 Smart Decision Guides Read More »

In the modern business world, digital assets are an essential part of any company’s operations. From product photos and videos to marketing materials and website content, these assets play a critical role in driving sales and engaging customers. However, managing all these digital assets can be a challenge. That’s where a digital asset management (DAM) …

Coming Soon: The 2023 Benchmark Report on Digital Asset Management Read More »