We’re delighted to announce the soft launch of Starfleet Research, the IT market research arm for Starfleet Media. Going forward, most of our research-based reports and other content assets, including our popular Smart Decision Guides, will publish under the Starfleet Research moniker. Meanwhile, Starfleet Media will remain focused on delivering the next-generation lead generation services …
This month, Starfleet Media kicks off its webinar series on best practices in implementing new hospitality technologies. The first webinar, sponsored by Agilysys, is entitled “How Hotels, Resorts and Casinos are Winning with Next-Generation Hospitality Technology.” This groundbreaking session, which will take place October 20, will address how hotels, resorts and casinos can boost efficiency, …
According to our latest research findings, 89% of B2B companies invest in content marketing primarily to acquire new customers while only 34% do so primarily to retain existing customers. For 23% of companies, the objectives around acquisition and retention are perceived to be equally important when it comes to content marketing initiatives. The fact that …
Assessing the Primary Objectives for B2B Content Marketing Read More »
Sir Francis Bacon, the Renaissance-era statesman and philosopher, described “the scientific method” as the development of a hypothesis, the design of experiments to test it, the analysis of the results and the subsequent rethinking of the original thesis. He viewed it as “a light that would eventually disclose and bring into sight all that is …
Embracing the Scientific Method to Improve Content Marketing Campaign Results Read More »
Perhaps no benchmark metrics are of greater interest to marketers than those related to budgeting and spending. Every marketer wants to know how much money other marketers, particularly those whose companies are comparable in terms of industry, category and size, are allocating to different marketing activities. This is certainly true when it comes to B2B …
More Companies are Spending More Money on Content Marketing Read More »
Fact #1: Most B2B companies are intent on using content marketing to fill their sales pipelines with not only more leads but also better-quality leads. In fact, 86% of marketers seeking to improve lead quantity are also seeking to improve lead quality. Fact #2: Creating compelling content is hard. It’s no surprise, therefore, that almost …
Three Facts that B2B Content Marketers Should Keep in Mind Read More »
At long last, The 2015 Benchmark Report on B2B Content Marketing and Lead Generation is now available. While this latest research initiative covers a lot of the same ground as last year’s report, it also ventures into new areas of investigation, including the use of different tools — and even social data — to improve …
For the Latest Insights on B2B Content Marketing… Read More »
Most B2B companies have come to recognize the benefits of content marketing and have been stepping up their efforts around developing and promoting content assets, including whitepapers, eBooks, research reports, infographics, case studies and buyers’ guides (e.g., Smart Decision Guides). In fact, according to preliminary research findings from the upcoming 2015 B2B Content Marketing and …
Listen and You Shall Create More Relevant Content Read More »
You won’t win a new car or dream vacation if you take our survey for the The 2015 Benchmark Report on B2B Content Marketing and Lead Generation. You may, however, win one of the $100 Amazon gift certificates we’re giving away. More importantly, you will receive a PDF of the report when it publishes in …
Take the New B2B Content Marketing Survey and Win Big Read More »
Marketers often espouse the need to fish where the fish are. The axiom is good and fine. When it comes to content marketing, however, it’s important to keep in mind that not only do marketers need to fish where the fish are; they also need to use the right kind of bait. Allocating marketing resources …
Effective Content Marketing Means Fishing With the Right Bait Read More »
