Given that most of our client partners have a global presence, many of them with offices scattered across various parts of the world, including Europe and Asia, it’s no surprise that we’re often asked to translate our content assets into foreign languages for localized content marketing and lead generation campaigns. We’re happy to comply and …
Starfleet’s B2B Content Assets Speak Your Language Read More »
Starfleet Media today announced a promotional giveaway with HotelClocks.com, the leading wholesale distributor of exquisite clocks to luxury hotels and resorts. For the next month, IT decision makers and others looking to get up to speed on the latest hotel technology can have a chance to win the oldest hotel technology — and, indeed, no hotel …
As most B2B marketing services providers with a global presence are well aware, the EU’s General Data Protection Regulation (GDPR) go into effect next month. GDPR legislation requires that marketing service providers like Starfleet Media, which captures leads from all over the world on behalf of our B2B clients, follow certain privacy rules when it comes to …
Starfleet Media is pleased to announce its participation in two upcoming events serving the hospitality industry. Both events are hosted by The PRYSM Group, which ranks as the UK’s largest independent trade exhibition organizer. Hotel Technology News, a Starfleet Media publication, is serving as media partner for Hotel & Spa Tech Live, which takes place …
Starfleet Media Partners on Upcoming Hospitality Technology Events Read More »
We have recently established several new strategic partnerships to support the continued growth of our IT restaurant management practice area. Foremost among these strategic partnerships is The Restaurant Activity Report, which since 1998 has been the industry leader in providing research data about new restaurants opening up and changing hands throughout the United States. What …
Starfleet Media Partners with Restaurant Activity Report Read More »
Starfleet Media is starting the New Year with a fresh look for our core content assets, including our ever-popular Smart Decisions Guides. These resources have undergone only minor changes in design over the past five years. Feedback on the new design treatment has been overwhelmingly positive. The new templates will be utilized starting next month …
As we’ve often noted, as as we hear repeatedly from our clients, a large part of the value of the Smart Decision Guide program is the PDF licensed version with the underwriter’s logo only on the cover and company profile page only in the appendix. The benefits of this valuable content asset can’t be overstated. …
Best Practices for Leveraging the Licensed Version of a Smart Decision Guide Read More »
According to our 2017 Reader Survey which this year consisted of 326 respondents, 90% of industry practitioners who downloaded one or more Smart Decision Guide titles within the past 6 months rated the resource(s) as either “valuable” or “extremely valuable” in the context of their current research and buying decision needs. The titles included topics …
With the recent launch of Hotel Technology News and Restaurant Technology News, Starfleet Media continues to expand its footprint in the hospitality IT sector. Reception to the new trade publications has been very positive, with new subscriber signups exceeding expectations. Awareness has been largely driven by organic search and well as through our industry partners. …
New Resources, Including Smart Decision Guides, Inform Hospitality IT Decision Makers Read More »
Some people call them ezines or just zines. Some people call them online or digital publications. Some old timers still refer to them as magazines. In any case, we’re pleased to announce the “soft launch” of two industry-specific resources in two of our primary IT market research coverage areas: namely, hotels and restaurants. Aptly titled Hotel Technology …
Starfleet Media Announces “Soft Launch” of New Industry-Specific Resources Read More »
