Content development and lead generation are our bread and butter. Usually, the two go hand-in-hand. We’re particularly well known across the core industry sectors we serve — namely, hospitality, retail and healthcare IT — for our Smart Decision Guides program. As part of the underwriting benefits, solution providers receive perpetual licensing rights to a customized version of the Smart Decision Guide (featuring their logo and company description) as well as a guaranteed number of qualified leads based on their target prospect criteria. Perhaps less well known are our co-branded eBooks, produced and promoted on behalf of leading solution providers, which also generally come with a lead generation option. Increasingly, our customers are taking advantage of this option, leveraging our SEO/SEM expertise and content distribution network to generate any number of leads on their behalf through scrubbed downloads of the content asset. This turnkey solution addresses one of the biggest marketing challenges facing any solution provider: how to create high-value content while filling the sales pipeline on an ongoing basis.
As with the Smart Decision Guide program, leads for custom eBook campaigns are typically delivered on a weekly basis. Contact us to learn more.