B2B Lead Generation

Restaurant Solution Providers: Get Free Access to the Largest U.S. Database of Pre-Opening Restaurants

For a limited time, Starfleet Media is offering a 1-month subscription (a $1,150 value) to Restaurant Activity Report (a premier content distribution and lead generation partner) to restaurant technology solution providers that participate in Smart Decision Guides and/or Starfleet Research co-branded eBooks as an added benefit at no extra cost. Advertisers in Restaurant Technology News …

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Reflections and a Look Ahead

Looking back, as people tend to do this time of year, we are grateful for the opportunities we’ve had this year to expand our reach and influence for the benefit of the customers we serve as well as for our global audience of industry practitioners in need of guidance for making smart technology decisions. We …

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Making a Splash with Smart Decision Guides – Case Study: Oracle Corporation

No introductions are needed for Oracle Corporation, which ranks as the third largest software company in the world. We’re proud to count Oracle — in particular, the Oracle Hospitality and Oracle Food & Beverage divisions of the company — as a loyal client partner. Their top-notch marketing professionals excel at utilizing co-branded content assets such as …

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More Solution Providers Look to Starfleet Media for Custom Lead Gen Campaigns

Content development and lead generation are our bread and butter. Usually, the two go hand-in-hand. We’re particularly well known across the core industry sectors we serve — namely, hospitality, retail and healthcare IT  — for our Smart Decision Guides program. As part of the underwriting benefits, solution providers receive perpetual licensing rights to a customized …

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Starfleet Leads the Pack with Co-branded eBooks in the Hospitality Sector

It was a busy summer at Starfleet Media and Starfleet Research, our IT market research arm, in terms of content production and demand generation of co-branded eBooks, with more than a dozen new titles recently (or soon to be) released in partnership with some of the world’s leading technology solution providers. Hospitality IT has long …

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Capturing Purchase Intention: The “If”s and “When”s of B2B Lead Gen

The dictionary definition of intention is: “An act or instance of determining mentally upon some action or result.” In the context of B2B lead generation, we talk about intention in terms of whether – and when – a decision maker or influencer plans to purchase a specific type of technology solution. Granted, it’s hard to …

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Content Marketing Tactics: Imitation is the Sincerest Form of Flattery

Sometimes, as they say, the pioneers are the ones with arrows in the back. Astute B2B marketers recognize that improving the outcomes of their content marketing campaigns means learning from others – preferably, from other companies operating in the same competitive arena. Marketers need to understand what works and what doesn’t in terms of tactics, …

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Fewer Than One-Third of B2B Companies Use Social Data to Improve Content Marketing

According to preliminary research findings for The 2017 Benchmark Report on B2B Content Marketing and Lead Generation, 0nly 30% of survey respondents report that their companies use social data (monitoring online conversation in social networks) to try to improve content marketing activities — e.g., by identifying more relevant topics and/or audiences. And only 24% say …

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