With New Client Partners, Starfleet Media Achieves Another Milestone

With the recent addition of several new client partners, Starfleet Media has achieved another proud milestone. We now work with three-quarters of the largest (by revenue and/or investment funding) hospitality technology solution providers in the restaurant point-of-sale (POS) and management competitive arena and/or the hotel property management (PMS) and operations arena. Based on our best-estimate …

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Starfleet Media Extends Its Reach in the Restaurant Technology Realm

Restaurant technology has become an increasingly big content focus and client project area for Starfleet Media, particularly with the official launch last year of Restaurant Technology News. Almost a dozen new restaurant technology solution providers have joined our client roster in recent months. We’re excited to be further extending our footprint in the restaurant technology …

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Starfleet Media News Publications Help Hospitality Solution Providers Reach Their Target Audiences

Hotel Technology News: It’s the first thing people see when searching for hotel technology. Officially launched only last year, this Starfleet Media publication already ranks as the #1 Google search result for the term “hotel technology,” accounting for more than one-third of the organic search traffic, with hundreds of new subscribers a month. Regarded as one of the 25 …

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Technology Solution Providers Turn Dull Data Into Captivating Imagery With Co-Branded Infographics

Content assets need to be gated in order to generate leads, but not to be valuable. A good example is an infographic, which, simply put, is the visual display of quantitative information (hardly a new concept, as the noted historian Edward Tufte has long observed), usually in the form of 1-page PDF that, in some …

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Reflections and a Look Ahead

Looking back, as people tend to do this time of year, we are grateful for the opportunities we’ve had this year to expand our reach and influence for the benefit of the customers we serve as well as for our global audience of industry practitioners in need of guidance for making smart technology decisions. We …

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Making a Splash with Smart Decision Guides – Case Study: Oracle Corporation

No introductions are needed for Oracle Corporation, which ranks as the third largest software company in the world. We’re proud to count Oracle — in particular, the Oracle Hospitality and Oracle Food & Beverage divisions of the company — as a loyal client partner. Their top-notch marketing professionals excel at utilizing co-branded content assets such as …

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More Solution Providers Look to Starfleet Media for Custom Lead Gen Campaigns

Content development and lead generation are our bread and butter. Usually, the two go hand-in-hand. We’re particularly well known across the core industry sectors we serve — namely, hospitality, retail and healthcare IT  — for our Smart Decision Guides program. As part of the underwriting benefits, solution providers receive perpetual licensing rights to a customized …

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Explore the Benefits of Starfleet Media Content Marketing Programs

Are you a technology solution provider in the hospitality, retail or healthcare space? Are you looking to demonstrate thought leadership, raise brand visibility and generate qualified leads? If the answer to both these questions is a resounding “yes,” then you’ve come to the right place – sort of. While plenty of information about what we …

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Starfleet Leads the Pack with Co-branded eBooks in the Hospitality Sector

It was a busy summer at Starfleet Media and Starfleet Research, our IT market research arm, in terms of content production and demand generation of co-branded eBooks, with more than a dozen new titles recently (or soon to be) released in partnership with some of the world’s leading technology solution providers. Hospitality IT has long …

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