Starfleet Media is announcing four titles in its 2027 Hotel Technology Smart Decision Guide™ series and inviting technology solution providers to explore limited sponsorship opportunities. Each program pairs a trusted research asset with targeted promotion and a guaranteed number of qualified leads through Starfleet Velocity.
Each guide is being independently produced by Starfleet Research, Starfleet Media’s globally recognized IT market research arm. The series will combine best-practices benchmarking with practical guidance for evaluating technology and improving operating performance.
The 2027 series builds on a successful publishing history spanning more than a decade, led by some of Starfleet Research’s longest-running hotel technology titles. Hotel Property Management Systems returns for its eighth edition, Hotel Revenue Management & Profit Optimization for its sixth, and Hotel Guest Engagement and Experience Management for its second. The first edition of Hotel Direct Booking and Guest Relationship Management extends the series into an increasingly important area of hotel investment.
Every 2027 guide will contain all-new content reflecting the latest technology innovations and the practices of top-performing hotels. Fresh practitioner research will examine advances in AI, automation, connected platforms and analytics, alongside the operating practices, staff readiness and performance measures that help hotels turn technology investments into better results.
For hotel technology solution providers, sponsorship offers a way to build brand visibility within an established research series while reaching decision-makers evaluating the problems their solutions address. For hotel owners and operators, the guides will provide practical support for comparing capabilities, asking better questions and making more informed investment decisions.
Explore the four titles below, or check current sponsorship availability through our hotel technology programs page. Hotel practitioners are also invited to contribute to the independent research through the survey links accompanying each title.
The 2027 Smart Decision Guide™ to Hotel Property Management Systems
Eighth edition
A property management system sits at the center of the hotel operation, connecting reservations, room inventory, guest information and front-office workflows. This guide will examine the capabilities, integrations, usability and data access that help hotels get more from that investment. It will also address implementation, staff readiness and the requirements buyers should consider as their businesses evolve.
If your work involves selecting, managing or using a hotel PMS, share your experience in the property management systems survey.
The 2027 Smart Decision Guide™ to Hotel Guest Engagement and Experience Management
Second edition
A guest request is only as useful as the response it sets in motion. This guide will explore how hotels connect communications, service requests, personalization and feedback with the people responsible for delivering the experience. It will examine how information moves across departments and channels, how teams handle exceptions and how hotels measure service quality and staff productivity.
Help inform the guide by taking the guest engagement and experience management survey.
The 2027 Smart Decision Guide™ to Hotel Revenue Management & Profit Optimization
Sixth edition
Revenue decisions shape both room revenue and overall profitability. This guide will examine demand forecasting, pricing, channel costs and the wider financial implications of revenue decisions. It will help buyers assess how connected data, AI-assisted analysis and performance measurement can support stronger decisions about rooms, guest segments and other revenue opportunities.
Hotel professionals involved in these decisions can contribute to the revenue management and profit optimization survey.
The 2027 Smart Decision Guide™ to Hotel Direct Booking and Guest Relationship Management
First edition
Winning a direct booking creates an opportunity to build a longer guest relationship. This guide will explore the technologies that connect the booking journey with guest profiles, relevant communications and repeat business. Topics will include booking conversion, personalization, marketing performance and the integration needed to give hotel teams a useful view of the relationship before, during and after a stay.
Share your perspective through the direct booking and guest relationship management survey.
Independent research with a practical purpose
Starfleet Research’s best-practices benchmarking approach examines technology alongside workflows, staff readiness, integration, data and performance measures. It seeks to identify the practices that distinguish stronger-performing operations and translate those findings into useful evaluation criteria and recommendations.
Starfleet Research maintains editorial control of the guides, with a focus on objective analysis and practical value for technology decision-makers.
The research surveys are confidential, and findings will be reported only in aggregate. Respondents can request a complimentary copy of the relevant guide when it is published in 2027. The optional email address is used only to deliver that report. Names, contact details and identifiable survey responses will not be shared with sponsors or used for marketing.
Turn research visibility into qualified sales opportunities
Each multi-sponsored Smart Decision Guide program includes a lead generation campaign powered by Starfleet Velocity, with a guaranteed number of qualified leads based on the sponsor’s agreed target prospect criteria. The program gives hotel technology solution providers both a credible content asset and a defined commitment to prospect delivery.
Targeting can reflect hotel company categories, property portfolios, decision-maker roles, geographies and other agreed requirements. Campaign leads are generated through dedicated content promotion and registration programs, then reviewed and validated against the agreed criteria before delivery.
Participating sponsors will receive branding within the guide, a company profile and perpetual licensing rights to an individually branded edition. Their teams can use the research in outreach, nurture campaigns and sales conversations, helping prospective customers evaluate their needs and move toward an informed purchase.
Promotion will include Hotel Technology News, targeted outreach and additional promotion and distribution through Starfleet Media’s extended publication partner network, ensuring excellent brand visibility among relevant industry decision-makers.
Explore the 2027 Hotel Technology series while sponsorships remain available
Sponsorship positions are limited, and some titles may already be fully committed by the time you read this announcement. Hotel technology solution providers are encouraged to request current availability and discuss the guide, target audience, qualified lead commitment and campaign timing best suited to their goals.