Earn buyer attention. Build market authority. Generate qualified leads from the hotel accounts you want to win. Pair a Smart Decision Guide or co-branded eBook with Starfleet Velocity—and put research, audience intelligence and targeted outreach to work for your growth.
Research buyers trust. Campaigns built to convert.
Research and co-branded content from Starfleet Research
25+
Solution providers supported
Across 7 industry sectors
7,500+
Qualified leads delivered
In the past year
300
Average qualified leads
Per client partner in the past year
Starfleet Velocity’s published past-year results across industries; company-reported. Campaign scope and results vary. View the results and platform.
Original research and objective buyer guidance
AI-powered targeting, outreach and lead qualification
Industry-leading media for hotel technology decision-makers.
With additional promotion and distribution through our extended publication partner network.
Put research to work for your growth
Build your authority. Build your next wave of opportunities.
Starfleet Research is one of the most trusted and recognized names in best-practices market research for hotel technology. Put that credibility behind your brand—and give buyers a reason to engage.
76% of respondents rated co-branded research content from a recognized IT research firm more credible than vendor marketing collateral. 2026 Starfleet Research study; 264 respondents across industries. Read the findings.
Build authority with your buyers
Associate your brand with original research, practical benchmarks and the credibility of Starfleet Research. Give prospects useful guidance around the decisions your solution helps them make.
Give sales relevant prospects to engage
Receive prospects who requested the research and match your agreed account and decision-maker criteria. Start follow-up around a business issue they have already explored.
Reach the market you want to win
Reach relevant decision-makers through proprietary audience intelligence, personalized outreach and industry-leading media—with additional promotion and distribution through our extended publication partner network.
Keep putting the content to work
Use your branded research asset in sales outreach, nurture campaigns, account-based marketing, events, social promotion and your resource library. Extend its value beyond the managed campaign.
Two content paths. One lead generation engine.
Content they value. Prospects you want.
Choose the format that fits your market strategy. Both programs combine Starfleet Research content with Starfleet Velocity to build authority, reach relevant buyers and deliver qualified leads.
Build authority in your technology category
Smart Decision Guides™ + Velocity
Put your brand alongside independent research that helps buyers evaluate your technology category. Your Smart Decision Guide + Velocity program combines research authority, sponsor visibility, targeted campaign activation and guaranteed qualified lead delivery. You also receive a perpetual licensed edition featuring your individual branding and company profile.
Independent category research and practical buying guidance
Branding, company profile and campaign visibility
Guaranteed qualified leads matched to agreed criteria
A perpetual licensed edition for your own marketing and sales
80% average underwriter renewal rate · 91% of guide readers rate them valuable or very valuable. Starfleet Media-reported Smart Decision Guide program figures. Program details.
Own a topic that matters to your prospects
Co-branded eBooks + Velocity
Make the business problem your solution addresses the reason buyers engage. Starfleet Research develops a custom, co-branded eBook around your market priorities, with an objective editorial voice. Velocity identifies relevant accounts, personalizes outreach and promotes the research across selected channels to deliver qualified leads matched to your criteria.
A custom topic aligned with your go-to-market priorities
Research, writing, design and production managed for you
Personalized outreach and multichannel promotion
A lead commitment built around your target prospect criteria
One managed program brings together content development, audience intelligence, campaign activation and lead validation.
A few recent examples
Research buyers can put to work. Authority your brand can share.
A selection of hotel technology research—from multi-sponsored Smart Decision Guides to focused, co-branded eBooks. Let’s create the next opportunity for your brand.
Give buyers a reason to read. Give sales a reason to reach out.
01
Define your best prospects
Set the target accounts, roles, geography and qualification criteria with your team.
02
Create research worth reading
Build the guide or eBook around the technology decisions and business issues buyers care about.
03
Put Velocity to work
Find relevant prospects, personalize outreach and activate the selected media and campaign channels.
04
Deliver leads that fit
Capture content requests, then enrich, validate and deduplicate leads against your agreed criteria.
AI precision. Human accountability.
Velocity supports prospect discovery, segmentation, personalization and ongoing optimization. Starfleet’s researchers, editors, campaign strategists and data specialists manage the program and validate lead quality—so your team can focus on engaging the prospects we deliver.
Your growth goals. Your qualification criteria.
Fill your pipeline with leads that fit.
Every delivered lead has requested the campaign content and meets your agreed prospect criteria. Account fit and topic interest give your sales team a relevant opening for follow-up.
Guaranteed qualified leads
Agree on the lead commitment before launch. Your proposal defines the guaranteed number of qualified leads, the qualification criteria and the delivery period.
Lead fit is based on the account and contact requirements agreed for your program. The requested research topic gives your team context for follow-up.
Let’s build your next source of qualified demand
Fill Your Pipeline with Qualified Leads Based on Your Target Prospect Criteria.
Tell us which hotel companies and decision-makers you want to reach. We’ll recommend the research format, target audience and guaranteed qualified lead program that fit your growth goals.
A content strategy aligned with your market and solution.
A targeting plan built around the prospects you want.
A clear lead commitment, delivery period and campaign scope.
Research, content, campaign execution and lead validation—managed by one team.
A few questions, answered.
Which content program is right for us?
Choose Smart Decision Guides + Velocity to build visibility within an independently researched technology category. Choose co-branded eBooks + Velocity for a focused asset developed around your market priorities and expertise. We’ll recommend the best fit for your audience and goals.
What does the lead guarantee cover?
The agreed number of leads that meet your program’s qualification criteria within its delivery period. We define the criteria, commitment and timeline together before launch.
How can we use the content ourselves?
Guide underwriters receive a perpetual licensed edition with their individual branding and company profile. Co-branded eBooks can support your own sales outreach, nurture campaigns, events, social channels and resource library as well as the managed program.
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