Starfleet Media is pleased to announce that its Q1 Smart Decision Guide titles — The 2020 Smart Decision Guide to Hotel Property Management Systems and The 2020 Smart Decision Guide to Restaurant Management and POS Systems — have once again sold out far in advance of publication, with three of the world’s largest and most preeminent technology solution providers again participating in both titles. Smart Decision Guides are limited to five company underwriters (generally, the leading solution providers in that competitive arena). The confirmed underwriters of the upcoming Hotel PMS title, all of which have participated in multiple previous editions, are: Agilysys, Infor, Maestro PMS, Oracle and Sabre. The confirmed underwriters of the upcoming Restaurant POS title are: Agilysys, Infor, Oracle, Toast and Upserve. The Q1 titles are scheduled to publish in February and March, respectively. Starfleet Media is grateful for the ongoing support and partnership of these leading technology solution providers.
Smart Decision Guides are widely regarded as the most definitive and authoritative resources for IT decision makers researching next-generation technology solutions. Our turnkey content marketing and lead generation program includes licensed content asset as well as a guaranteed number of qualified leads based on each underwriter’s target prospect criteria. Underwriters receive a licensed version of the content asset (with their logo only on the cover and their profile page only in the appendix) for use in their own content marketing campaigns.
As objective, third-party content assets from a recognized name in IT market research for the hospitality industry, Smart Decision Guides tend to generate a larger volume of leads — and, also, higher quality leads. By leveraging the licensed versions of their Smart Decision Guides via multiple marketing and distribution channels, including social media, third-party syndication sites and its own online properties, as well as outbound (direct mail) tactics, a number of sponsors consistently generate thousands of qualified leads per title.