Smart Decision Guide

Starfleet Media Announces the Underwriters of Its Q1 Smart Decision Guide Titles

Starfleet Media is pleased to announce that its Q1 Smart Decision Guide titles — The 2020 Smart Decision Guide to Hotel Property Management Systems and The 2020 Smart Decision Guide to Restaurant Management and POS Systems — have once again sold out far in advance of publication, with three of the world’s largest and most …

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Publishing Agenda: 2020 Smart Decision Guides for Hospitality Solution Providers

More than a dozen leading hospitality technology solution providers have already renewed their participation for 2020 in our multi-sponsored Smart Decision Guides, which are independently produced by Starfleet Research (the IT market research arm of Starfleet Media). These titles, are widely regarded as the most definitive and authoritative resources for IT decision makers researching next-generation …

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Starfleet Media Extends Its Reach in the Restaurant Technology Realm

Restaurant technology has become an increasingly big content focus and client project area for Starfleet Media, particularly with the official launch last year of Restaurant Technology News. Almost a dozen new restaurant technology solution providers have joined our client roster in recent months. We’re excited to be further extending our footprint in the restaurant technology …

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Making a Splash with Smart Decision Guides – Case Study: Oracle Corporation

No introductions are needed for Oracle Corporation, which ranks as the third largest software company in the world. We’re proud to count Oracle — in particular, the Oracle Hospitality and Oracle Food & Beverage divisions of the company — as a loyal client partner. Their top-notch marketing professionals excel at utilizing co-branded content assets such as …

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Explore the Benefits of Starfleet Media Content Marketing Programs

Are you a technology solution provider in the hospitality, retail or healthcare space? Are you looking to demonstrate thought leadership, raise brand visibility and generate qualified leads? If the answer to both these questions is a resounding “yes,” then you’ve come to the right place – sort of. While plenty of information about what we …

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Smart Decision Guides Get a Makeover

Starfleet Media is starting the New Year with a fresh look for our core content assets, including our ever-popular Smart Decisions Guides. These resources have undergone only minor changes in design over the past five years. Feedback on the new design treatment has been overwhelmingly positive. The new templates will be utilized starting next month …

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90% of Starfleet Media Readers Rate Smart Decision Guides as Either “Valuable” or “Extremely Valuable”

According to our 2017 Reader Survey which this year consisted of 326 respondents, 90% of industry practitioners who downloaded one or more Smart Decision Guide titles within the past 6 months rated the resource(s) as either “valuable” or “extremely valuable” in the context of their current research and buying decision needs. The titles included topics …

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New Resources, Including Smart Decision Guides, Inform Hospitality IT Decision Makers

With the recent launch of Hotel Technology News and Restaurant Technology News, Starfleet Media continues to expand its footprint in the hospitality IT sector. Reception to the new trade publications has been very positive, with new subscriber signups exceeding expectations. Awareness has been largely driven by organic search and well as through our industry partners. …

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