Starfleet Media Completes Another Custom Research Project… But We Can’t Talk About It

Today we delivered a large PowerPoint deck to a major technology solution provider in the retail industry detailing everything they wanted to know about a certain topic based on exhaustive primary (including two different surveys involving over a thousand qualified respondents) and secondary research. Unfortunately, that’s all we can tell you. And that’s the downside …

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Capturing Purchase Intention: The “If”s and “When”s of B2B Lead Gen

The dictionary definition of intention is: “An act or instance of determining mentally upon some action or result.” In the context of B2B lead generation, we talk about intention in terms of whether – and when – a decision maker or influencer plans to purchase a specific type of technology solution. Granted, it’s hard to …

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Content Marketing Assets: Bits and Atoms

The Starfleet team is heads down developing new commissioned eBooks on a range of topics, from next-generation electronic health records to advanced retail management technologies. Many of these content assets will be used for distribution at upcoming industry conferences. Solution providers will ship hard copies for use as handouts at their exhibitor booths. One such …

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Content Marketing Tactics: Imitation is the Sincerest Form of Flattery

Sometimes, as they say, the pioneers are the ones with arrows in the back. Astute B2B marketers recognize that improving the outcomes of their content marketing campaigns means learning from others – preferably, from other companies operating in the same competitive arena. Marketers need to understand what works and what doesn’t in terms of tactics, …

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Fewer Than One-Third of B2B Companies Use Social Data to Improve Content Marketing

According to preliminary research findings for The 2017 Benchmark Report on B2B Content Marketing and Lead Generation, 0nly 30% of survey respondents report that their companies use social data (monitoring online conversation in social networks) to try to improve content marketing activities — e.g., by identifying more relevant topics and/or audiences. And only 24% say …

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With New Benchmark Reports, Starfleet Media Broadens Its Scope

By consistently delivering high quality content and qualified leads through our Smart Decision Guide titles, Starfleet Media has earned a reputation as the leading provider of content marketing programs for leading solution providers in selected niche markets. These markets have been vertical in nature – namely, hospitality, retail and healthcare. But with the publication this …

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Take the Survey and Learn How B2B Companies Have Evolved their Content Marketing Capabilities

We’re going  all out for the next edition of our benchmark report on B2B content marketing and lead generation, expanding the scope of the survey questions and nearly doubling the sample size of the qualified participants. To liven things up, we’re also revamping the design and populating the pages with an animated cast of characters. …

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World-Renowned Authority on Healthcare IT to Lead the Charge on New Smart Decision Guides

Starfleet Media is pleased to announce that Ronald Sterling, a world-renowned authority on next-generation healthcare IT, has agreed to serve as subject matter expert in our growing healthcare IT best practices market research practice. He will lead content development activities on upcoming Smart Decision Guides that include The 2017 Smart Decision Guide to Revenue Cycle …

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