Perhaps no benchmark metrics are of greater interest to marketers than those related to budgeting and spending. Every marketer wants to know how much money other marketers, particularly those whose companies are comparable in terms of industry, category and size, are allocating to different marketing activities. This is certainly true when it comes to B2B content marketing and lead generation.
Following are a few key findings from our latest benchmark research, based on 324 survey responses:
- Almost one-third (33%) of survey responds report spending more than half of their marketing budgets on content marketing during the past 12 months; 16% (compared to only 10% last year) say they spent more than 70% if their marketing budgets on content marketing during the past 12 months
- More than one-third (36%) of marketers plan to allocate a greater portion of their marketing budgets to content marketing over the next 12 months.
- Almost one-quarter (24%) of companies plan to more than double their spending on content marketing over the next 12 months.
- None of the survey respondents indicated that their companies plan to reduce their spending on content marketing over the next 12 months.
Click here to download the full report.