Posted July 22nd, 2014
To what extent are B2B companies outsourcing content creation or licensing third-party content assets? How are they utilizing these assets? How much are they spending? How are they measuring performance? Are their investments paying off? What are the challenges? Who is furthest down the path?
The research findings and analysis that are featured in The 2014 Benchmark Report on B2B Content Marketing and Lead Generation help answer these and many other questions while providing B2B marketers with valuable guidance for taking their content marketing and lead generation activities to the next level.
A total of 261 qualified respondents from North America (71%), Europe (23%) and other parts of the world (6%) – and from very large (16%), large (21%), medium (18%), small (27%) and very small (18%) companies – participated in the research study. Special thanks to media partners BtoB Sales and Marketing, Demandcon and the Integrated Marketing Summit for their production and distribution support.
The complete report has also been posted to SlideShare and can be viewed here.