Best Practices for Leveraging Starfleet Research Content Assets on LinkedIn
Posted September 27th, 2019
There are countless ways to put a Starfleet Research content asset, be it the licensed version of a Smart Decision Guide or benchmark report, a co-branded eBook or an infographic, to good use. In most cases, “good use” means using it as the basis for a content marketing and lead generation campaign. There are many different channels that can be used for this purpose. One channel that has proven especially effective is LinkedIn, given its business-related orientation and interest-specific audiences. And one approach that has also proven especially effective involves sharing a single research finding in a post, which then links to a landing page. Often, a single, compelling stat is all it takes to pique a reader’s interest and prompt him or her to click through to the landing page where they can read more and download the content asset.
Starfleet Media Extends Its Reach in the Restaurant Technology Realm
Posted March 29th, 2019
Restaurant technology has become an increasingly big content focus and client project area for Starfleet Media, particularly with the official launch last year of Restaurant Technology News. Almost a dozen new restaurant technology solution providers have joined our client roster in recent months. We’re excited to be further extending our footprint in the restaurant technology realm on multiple fronts. Our current efforts include working with our partner Restaurant Activity Report on new content marketing and lead generation offerings that combine our best practices IT market research with their unmatched contact databases of restaurant IT decision makers. By the way, today marks the release of The 2019 Smart Decision Guide to Restaurant Management and POS Systems. This Smart Decision Guide title, now in its 4th edition and currently available for complimentary download, is considered by many industry experts to be the most comprehensive and authoritative roadmap to success when it comes to next-generation restaurant technologies. The underwriters of the new edition are among the world’s most successful restaurant technology solution providers: Benseron Hospitality / Linga POS, Infor Hospitality, Oracle Food & Beverage, Restaurant365 and Toast. The 2019 Smart Decision Guide to Restaurant Guest Experience Management is scheduled to publish this summer.
Starfleet Media and HotelClocks.com to Give Away Ten Hermle Clocks to Hotel IT Decision Makers
Posted May 25th, 2018
Starfleet Media today announced a promotional giveaway with HotelClocks.com, the leading wholesale distributor of exquisite clocks to luxury hotels and resorts. For the next month, IT decision makers and others looking to get up to speed on the latest hotel technology can have a chance to win the oldest hotel technology — and, indeed, no hotel technology is older than clocks. The two companies will jointly give away ten (10) Ferrum Quartz Regulator Wall Clocks by Hermle, one of the world’s most prestigious clockmakers. Each clock has a list price of $600.
New Resources, Including Smart Decision Guides, Inform Hospitality IT Decision Makers
Posted September 15th, 2017
With the recent launch of Hotel Technology News and Restaurant Technology News, Starfleet Media continues to expand its footprint in the hospitality IT sector. Reception to the new trade publications has been very positive, with new subscriber signups exceeding expectations. Awareness has been largely driven by organic search and well as through our industry partners. Meanwhile, we have released several co-branded eBooks on hospitality technology, and The 2017 Smart Decision Guide to Hotel Property Management Systems was also released last month. The 2017 Smart Decision Guide to Restaurant Management and POS Systems is scheduled for release next month. Both Smart Decision Guides have been completely revised and expanded from previous editions to reflect the latest market trends, guest behaviors and technological innovations.
World-Renowned Authority on Healthcare IT to Lead the Charge on New Smart Decision Guides
Posted August 8th, 2016
Starfleet Media is pleased to announce that Ronald Sterling, a world-renowned authority on next-generation healthcare IT, has agreed to serve as subject matter expert in our growing healthcare IT best practices market research practice. He will lead content development activities on upcoming Smart Decision Guides that include The 2017 Smart Decision Guide to Revenue Cycle Management and The 2017 Smart Decision Guide to Electronic Health Records. These titles are scheduled to publish in Q4, with distribution support from leading healthcare IT media partners, including UBM Medica, and underwriting support from some of the world’s largest and most preeminent healthcare IT solution providers.
More Solution Providers Are Licensing Benchmark Reports (Including Ones from Starfleet Research)
Posted May 26th, 2016
It’s no secret that benchmark reports published by leading IT market research firms like Starfleet Research may be the most effective type of content asset a technology solution provider can put to work in their incessant quest to demonstrate thought leadership, raise brand visibility and generate qualified leads. According to preliminary research findings captured for The 2016 Benchmark Report on B2B Content Marketing and Lead Generation, benchmark report content licensing for lead generation purposes increased by 15 percent over the past 12 months.
Fact-based reports from research firms that are experts in their fields can provide a “cloak of credibility” that cannot be obtained from vendor-produced and -branded content assets, which prospects often perceive as little more than marketing collateral masquerading as thought leadership. For many solution providers, the decision of whether or not to license a report may depend on: 1.) whether the report profiles their company and solution in a favorable light; and/or 2.) whether the report aligns sufficiently well with their key go-to-market messages, platform capabilities and how they wish to educate the marketplace.
The Advantages of Co-branded eBooks (in Any Language)
Posted February 15th, 2016
Today, 90% of B2B marketers “agree” or “strongly agree” that unbiased third-party content assets are generally perceived to be more credible than company-branded content assets, which decision makers often view as little more than thinly-veiled marketing collateral. Moreover, 83% of marketers “agree” or “strongly agree” that unbiased third-party content assets generally produce higher-quality leads than company-branded content assets.
These research findings help explain the popularity of custom eBooks and research reports co-branded with industry-respected IT market research firms like Starfleet Research. The content assets tend to perform exceptionally well in lead generation campaigns, which further explains why there seems to be so much demand for them (some of our clients commissioned more than a half dozen new eBook titles in the past year). Producing high-quality content — content that can be repurposed into blog posts and leveraged in multiple other ways — is important. So, too, is doing the homework that is necessary to ensure that the content focus of each eBook will resonate with the target audience. Also important, as already suggested, is steeping the content in fact-based research, not only for added credibility but also to incorporate more actionable insights for the benefit of readers.
Starfleet Research Prepares for Liftoff
Posted November 27th, 2015
We’re delighted to announce the soft launch of Starfleet Research, the IT market research arm for Starfleet Media. Going forward, most of our research-based reports and other content assets, including our popular Smart Decision Guides, will publish under the Starfleet Research moniker. Meanwhile, Starfleet Media will remain focused on delivering the next-generation lead generation services that dozens of leading B2B companies, including some of the world’s largest technology solution providers, have come to rely upon. Starfleet Media will also continue to publish the annual benchmark report on content marketing and lead generation.
Starfleet Research will lift off in early 2016. We have teamed with B2B content distribution partners like Madison Logic to help drive its success. The new website, which is still in development (and officially launches in January), will showcase the latest Smart Decision Guides and co-branded eBooks along with content assets in two new categories: Benchmark Reports (best practices market research, to help decision makers understand how top-performing companies are achieving their desired business objectives with specific technology-enabled business initiatives) and Actionable Insights Reports (which bring together the best in third-party thought leadership, to further educate the marketplace). Continue reading