Starfleet Research

Starfleet Media Extends Its Reach in the Restaurant Technology Realm

Restaurant technology has become an increasingly big content focus and client project area for Starfleet Media, particularly with the official launch last year of Restaurant Technology News. Almost a dozen new restaurant technology solution providers have joined our client roster in recent months. We’re excited to be further extending our footprint in the restaurant technology …

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Starfleet Media and HotelClocks.com to Give Away Ten Hermle Clocks to Hotel IT Decision Makers

Starfleet Media today announced a promotional giveaway with HotelClocks.com, the leading wholesale distributor of exquisite clocks to luxury hotels and resorts. For the next month, IT decision makers and others looking to get up to speed on the latest hotel technology can have a chance to win the oldest hotel technology — and, indeed, no hotel …

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New Resources, Including Smart Decision Guides, Inform Hospitality IT Decision Makers

With the recent launch of Hotel Technology News and Restaurant Technology News, Starfleet Media continues to expand its footprint in the hospitality IT sector. Reception to the new trade publications has been very positive, with new subscriber signups exceeding expectations. Awareness has been largely driven by organic search and well as through our industry partners. …

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World-Renowned Authority on Healthcare IT to Lead the Charge on New Smart Decision Guides

Starfleet Media is pleased to announce that Ronald Sterling, a world-renowned authority on next-generation healthcare IT, has agreed to serve as subject matter expert in our growing healthcare IT best practices market research practice. He will lead content development activities on upcoming Smart Decision Guides that include The 2017 Smart Decision Guide to Revenue Cycle …

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More Solution Providers Are Licensing Benchmark Reports (Including Ones from Starfleet Research)

It’s no secret that benchmark reports published by leading IT market research firms like Starfleet Research may be the most effective type of content asset a technology solution provider can put to work in their incessant quest to demonstrate thought leadership, raise brand visibility and generate qualified leads. According to preliminary research findings captured for …

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The Advantages of Co-branded eBooks (in Any Language)

Today, 90% of B2B marketers “agree” or “strongly agree” that unbiased third-party content assets are generally perceived to be more credible than company-branded content assets, which decision makers often view as little more than thinly-veiled marketing collateral. Moreover, 83% of marketers “agree” or “strongly agree” that unbiased third-party content assets generally produce higher-quality leads than …

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Starfleet Research Prepares for Liftoff

We’re delighted to announce the soft launch of Starfleet Research, the IT market research arm for Starfleet Media. Going forward, most of our research-based reports and other content assets, including our popular Smart Decision Guides, will publish under the Starfleet Research moniker. Meanwhile, Starfleet Media will remain focused on delivering the next-generation lead generation services …

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