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More Solution Providers Look to Starfleet Media for Custom Lead Gen Campaigns

Posted October 28th, 2018

Content development and lead generation are our bread and butter. Usually, the two go hand-in-hand. We’re particularly well known across the core industry sectors we serve — namely, hospitality, retail and healthcare IT  — for our Smart Decision Guides program. As part of the underwriting benefits, solution providers receive perpetual licensing rights to a customized version of the Smart Decision Guide (featuring their logo and company description) as well as a guaranteed number of qualified leads based on their target prospect criteria. Perhaps less well known are our co-branded eBooks, produced and promoted on behalf of leading solution providers, which also generally come with a lead generation option. Increasingly, our customers are taking advantage of this option, leveraging our SEO/SEM expertise and content distribution network to generate any number of leads on their behalf through scrubbed downloads of the content asset. This turnkey solution addresses one of the biggest marketing challenges facing any solution provider: how to create high-value content while filling the sales pipeline on an ongoing basis.
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Explore the Benefits of Starfleet Media Content Marketing Programs

Posted September 12th, 2018

Are you a technology solution provider in the hospitality, retail or healthcare space? Are you looking to demonstrate thought leadership, raise brand visibility and generate qualified leads? If the answer to both these questions is a resounding “yes,” then you’ve come to the right place – sort of. While plenty of information about what we do and why dozens of the world’s leading solution providers partner with us on an ongoing basis to reach their marketing and brand-building objectives is available on this website as well as at Starfleet Research, our IT market research arm, additional information, not publicly available, can be found elsewhere on the web. To access this information, all you have to do is ask.

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Calculating the ROI on B2B Content Marketing

Posted January 15th, 2014

“If you can’t measure it, you can’t manage it,” the management guru Peter Drucker famously observed. Much has been written about the need to measure the ROI on content marketing. The challenge of doing so can be significant, however, particularly in the world of B2B.

One problem is that content marketing campaigns can take many different forms, have very different objectives, and be measured using many different performance metrics. Another problem is that the results of the campaigns are often spread out over time, and not all performance outcomes (e.g., brand awareness) are easily quantifiable.

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