Content Marketing ROI Archives

Get Starfleet Media’s “2020 Programs and Media Kit” – Just In Time For Budgeting Season

Good news if you’re a technology solution provider looking to maximize the value of your content marketing budget for 2020. Starfleet Media’s “2020 Content Marketing Programs and Media Kit” is now available. The publication provides everything you need to know about our Smart Decision Guides, widely regarded as the most definitive and authoritative resources for …

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Explore the Benefits of Starfleet Media Content Marketing Programs

Are you a technology solution provider in the hospitality, retail or healthcare space? Are you looking to demonstrate thought leadership, raise brand visibility and generate qualified leads? If the answer to both these questions is a resounding “yes,” then you’ve come to the right place – sort of. While plenty of information about what we …

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Calculating the ROI on B2B Content Marketing

“If you can’t measure it, you can’t manage it,” the management guru Peter Drucker famously observed. Much has been written about the need to measure the ROI on content marketing. The challenge of doing so can be significant, however, particularly in the world of B2B. One problem is that content marketing campaigns can take many …

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