Content Marketing Outsourcing

Fewer Than One-Third of B2B Companies Use Social Data to Improve Content Marketing

According to preliminary research findings for The 2017 Benchmark Report on B2B Content Marketing and Lead Generation, 0nly 30% of survey respondents report that their companies use social data (monitoring online conversation in social networks) to try to improve content marketing activities — e.g., by identifying more relevant topics and/or audiences. And only 24% say …

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The Latest Stats on B2B Content Marketing Outsourcing

According to the latest benchmark research, a majority of B2B marketers look to outside resources for help in developing and distributing their content assets. On average, these companies outsource 68% of their content development (writing and editorial) activities, 64% of their content asset design activities and 51% of their demand generation activities. They also outsource …

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Why “Unbiased,” “Impartial” and “Objective” Matter in B2B Content Marketing

Companies have always had limited credibility when it comes to hawking their own wares. Even branded content that would appear to be informational and educational in nature will likely be assumed to have a hidden agenda. It’s a different story, however, when the messages and content are coming from independent third-party sources. That is certainly …

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More B2B Marketers Customize, License and Repurpose Content Assets

Oracle Eloqua just published new research pertaining to B2B content marketing. One key finding revolves around the need to customize content marketing to different stages of the buyer journey and measure the results. According to the research, few B2B marketers currently excel, or are even performing sufficiently well, in these areas. The research suggests that …

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