Content Licensing

More Solution Providers Look to Starfleet Media for Custom Lead Gen Campaigns

Content development and lead generation are our bread and butter. Usually, the two go hand-in-hand. We’re particularly well known across the core industry sectors we serve — namely, hospitality, retail and healthcare IT  — for our Smart Decision Guides program. As part of the underwriting benefits, solution providers receive perpetual licensing rights to a customized …

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Seven Tactics for Leveraging the Licensed Version of a Smart Decision Guide

A large part of the value of the Smart Decision Guide program is the guaranteed-number-of-qualified-leads component. Because the leads are typically generated through inbound marketing tactics and carefully scrubbed (based on buying intention info and other target prospect criteria), they tend to have much higher-than-average conversion rates. Another large part of the value of the …

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More Solution Providers Are Licensing Benchmark Reports (Including Ones from Starfleet Research)

It’s no secret that benchmark reports published by leading IT market research firms like Starfleet Research may be the most effective type of content asset a technology solution provider can put to work in their incessant quest to demonstrate thought leadership, raise brand visibility and generate qualified leads. According to preliminary research findings captured for …

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