Technology Solution Providers Turn Dull Data Into Captivating Imagery With Co-Branded Infographics
Posted January 30th, 2019
Content assets need to be gated in order to generate leads, but not to be valuable. A good example is an infographic, which, simply put, is the visual display of quantitative information (hardly a new concept, as the noted historian Edward Tufte has long observed), usually in the form of 1-page PDF that, in some instances, can seem to stretch on for miles. According to a benchmark study we conducted a few years back, infographics are rarely gated, but, nonetheless, are rated valuable by 92 percent of marketers given their ability to drive website traffic and create brand awareness. According to new research, infographics receive three times more likes and shares on social platforms, on average, compared to other types of content assets, driving increased traffic to a company website or landing page. Let’s face it: Infographics have the power to transform dull data into captivating imagery. As hard as we try to keep our readers on the edges of their seats, we know that reading a 40-page Smart Decision Guide or other eBook or market research report rich in information and data can require a significant amount of time and attention. Turning some of the key takeaways into an infographic streamlines the process and make a lasting impression on the target audience of technology decision makers. At Starfleet Media, we’re often busy producing co-branded infographics that leverage the latest research from Starfleet Research, our IT market research arm, on behalf of our clients. The following is a new example of a co-branded infographic, on restaurant management and POS systems. Continue reading
Reflections and a Look Ahead
Posted December 28th, 2018
Looking back, as people tend to do this time of year, we are grateful for the opportunities we’ve had this year to expand our reach and influence for the benefit of the customers we serve as well as for our global audience of industry practitioners in need of guidance for making smart technology decisions. We are grateful for the continued loyalty of our clients, many of which have been with us since the beginning, and for the continued collaboration of our ever-expanding partner network. It was truly a banner year for Starfleet Media and Starfleet Research, our IT market research arm, with the addition of more than twenty new clients in the hospitality, retail and healthcare IT sectors, the addition of several high-profile content distribution (and other) partners and expanded relationships with others, including UBM (medical IT), HospitalityNet, 4Hoteliers, Nevistas, (hospitality IT) and Restaurant Activity Report (restaurant IT), the rollout of new types of custom research projects and content deliverables, and the official launch of two new industry publications, Hotel Technology News and Restaurant Technology News, that have fast become leading resources in their respective domains. Which isn’t to say we accomplished all that we set out to accomplish (not by a long shot) or there isn’t a lot of work ahead and room for improvement as we continue to scale our operations and expand the scope of our research coverage areas and content marketing and demand generation capabilities. On the contrary! We look forward to tackling a host of new business challenges in 2019 while finding new ways to better serve our customers.
Making a Splash with Smart Decision Guides – Case Study: Oracle Corporation
Posted November 30th, 2018
No introductions are needed for Oracle Corporation, which ranks as the third largest software company in the world. We’re proud to count Oracle — in particular, the Oracle Hospitality and Oracle Food & Beverage divisions of the company — as a loyal client partner. Their top-notch marketing professionals excel at utilizing co-branded content assets such as Smart Decision Guides and commissioned eBooks (here is a new one) from Starfleet Research, our IT market research arm, to do what every leading technology solution provider needs to do so as to compete effectively and progressively grow their business: demonstrate thought leadership and educate target prospects (preferably, in an unbiased manner), raise brand visibility and stand out in the crowd, and fill their sales pipelines with qualified leads. The good news is that a solution provider need not have the marketing resources of a multi-billion-dollar software behemoth in order to make a big splash with their licensed version of a Smart Decision Guide. To be sure, many sponsors run marketing campaigns that include paid tactics such as email blasts and banner ads on industry trade publications. That said, some of the most effective tactics, including ones that leverage the company’s own website and social media channels, cost virtually nothing. Here are examples of how this client partner is promoting a new Smart Decision Guide that even a small solution provider can successfully emulate.
More Solution Providers Look to Starfleet Media for Custom Lead Gen Campaigns
Posted October 28th, 2018
Content development and lead generation are our bread and butter. Usually, the two go hand-in-hand. We’re particularly well known across the core industry sectors we serve — namely, hospitality, retail and healthcare IT — for our Smart Decision Guides program. As part of the underwriting benefits, solution providers receive perpetual licensing rights to a customized version of the Smart Decision Guide (featuring their logo and company description) as well as a guaranteed number of qualified leads based on their target prospect criteria. Perhaps less well known are our co-branded eBooks, produced and promoted on behalf of leading solution providers, which also generally come with a lead generation option. Increasingly, our customers are taking advantage of this option, leveraging our SEO/SEM expertise and content distribution network to generate any number of leads on their behalf through scrubbed downloads of the content asset. This turnkey solution addresses one of the biggest marketing challenges facing any solution provider: how to create high-value content while filling the sales pipeline on an ongoing basis.
Explore the Benefits of Starfleet Media Content Marketing Programs
Posted September 12th, 2018
Are you a technology solution provider in the hospitality, retail or healthcare space? Are you looking to demonstrate thought leadership, raise brand visibility and generate qualified leads? If the answer to both these questions is a resounding “yes,” then you’ve come to the right place – sort of. While plenty of information about what we do and why dozens of the world’s leading solution providers partner with us on an ongoing basis to reach their marketing and brand-building objectives is available on this website as well as at Starfleet Research, our IT market research arm, additional information, not publicly available, can be found elsewhere on the web. To access this information, all you have to do is ask.
Starfleet Leads the Pack with Co-branded eBooks in the Hospitality Sector
Posted August 17th, 2018
It was a busy summer at Starfleet Media and Starfleet Research, our IT market research arm, in terms of content production and demand generation of co-branded eBooks, with more than a dozen new titles recently (or soon to be) released in partnership with some of the world’s leading technology solution providers. Hospitality IT has long been one of our industry focus areas. It’s no surprise, then, that more than half of the new eBook titles (some of the covers are shown below) explore various aspects of technology-enabled business improvement for hotels and resorts. We are proud to lead the pack of market research firms (and all others) in the production and distribution of commissioned eBooks for this dynamic industry sector. Starfleet Research brings an unmatched “cloak of credibility” in the eyes of hotel operators that invariably results in more leads and higher quality leads. And our market presence in this sector continues to grow with the success of Hotel Technology News, which is fast becoming a leading industry resource. The fact that all of the solution providers previously partnered with us on other co-branded eBooks speaks to the value of these resources for use in content marketing and lead generation activities and the overwhelming demand we continue to receive for new commissioned eBooks.
Want to See Your Data? All You Have to Do is Ask
Posted July 2nd, 2018
Starfleet Media, its affiliates and subsidiary properties deliver high-value content to industry practitioners. We also deliver qualified prospect information (“leads”) to B2B technology solution providers. GDPR regulations allow people in the EU to review their personal data from an organization. If you would like to see the data that Starfleet Media may have collected and retained about you, please fill out the Request My Data form and submit your request. We will deliver the information on record, if any, or provide you an update on your query. We generally respond within three (3) business days. Continue reading
Starfleet’s B2B Content Assets Speak Your Language
Posted June 19th, 2018
Given that most of our client partners have a global presence, many of them with offices scattered across various parts of the world, including Europe and Asia, it’s no surprise that we’re often asked to translate our content assets into foreign languages for localized content marketing and lead generation campaigns. We’re happy to comply and are humbled by the fact that, increasingly, our content assets on technology-enabled business improvement in industry sectors that include hospitality, retail and healthcare are becoming recognized as authoritative resources even in non-English speaking markets.
Starfleet Media and HotelClocks.com to Give Away Ten Hermle Clocks to Hotel IT Decision Makers
Posted May 25th, 2018
Starfleet Media today announced a promotional giveaway with HotelClocks.com, the leading wholesale distributor of exquisite clocks to luxury hotels and resorts. For the next month, IT decision makers and others looking to get up to speed on the latest hotel technology can have a chance to win the oldest hotel technology — and, indeed, no hotel technology is older than clocks. The two companies will jointly give away ten (10) Ferrum Quartz Regulator Wall Clocks by Hermle, one of the world’s most prestigious clockmakers. Each clock has a list price of $600.
Starfleet Media Commits to GDPR Compliancy
Posted April 26th, 2018
As most B2B marketing services providers with a global presence are well aware, the EU’s General Data Protection Regulation (GDPR) go into effect next month. GDPR legislation requires that marketing service providers like Starfleet Media, which captures leads from all over the world on behalf of our B2B clients, follow certain privacy rules when it comes to collecting, tracking, or handling EU-based prospect data. The GDPR applies to any vendor that processes or stores data of propspects in the EU, even if, like Starfleet Media, they don’t have a physical office in Europe. Many of our clients’ legal departments have recently contacted us to confirm that we will be able to satisfy their own policies for GDPR compliance. The answer is a resounding “yes.” At Starfleet Media, we have always been committed to personal data and privacy laws and we are now taking the necessary steps to ensure that we comply with the new legislation for capturing and distributing prospect data in the form of qualified leads from European countries.
Starfleet Media Partners on Upcoming Hospitality Technology Events
Posted March 22nd, 2018
Starfleet Media is pleased to announce its participation in two upcoming events serving the hospitality industry. Both events are hosted by The PRYSM Group, which ranks as the UK’s largest independent trade exhibition organizer. Hotel Technology News, a Starfleet Media publication, is serving as media partner for Hotel & Spa Tech Live, which takes place in London, September 25-26. Hotel & Spa Tech Live is the UK’s leading event for the technology, systems, products, and services that are breaking new ground in the hotel and spa sector. Restaurant Technology News, another Starfleet Media property, is serving as media partner for Restaurant & Bar Tech Live, which is Europe’s largest exhibition dedicated to the emerging technology and services that are forming the future of restaurants and bars.
Starfleet Media Partners with Restaurant Activity Report
Posted February 12th, 2018
We have recently established several new strategic partnerships to support the continued growth of our IT restaurant management practice area. Foremost among these strategic partnerships is The Restaurant Activity Report, which since 1998 has been the industry leader in providing research data about new restaurants opening up and changing hands throughout the United States. What sets this organization apart from all the others is a research staff which spends hundreds of hours each month manually scouring new business data. As the team confirms new leads or gathers activity data, they upload it to the website and send an email notification to each member who has decided to opt in. Members can also log in at any time to see leads or data, even if they have declined to be part of the email notification system.