Starfleet’s B2B Content Assets Speak Your Language
Posted June 19th, 2018
Given that most of our client partners have a global presence, many of them with offices scattered across various parts of the world, including Europe and Asia, it’s no surprise that we’re often asked to translate our content assets into foreign languages for localized content marketing and lead generation campaigns. We’re happy to comply and are humbled by the fact that, increasingly, our content assets on technology-enabled business improvement in industry sectors that include hospitality, retail and healthcare are becoming recognized as authoritative resources even in non-English speaking markets.
Starfleet Media and HotelClocks.com to Give Away Ten Hermle Clocks to Hotel IT Decision Makers
Posted May 25th, 2018
Starfleet Media today announced a promotional giveaway with HotelClocks.com, the leading wholesale distributor of exquisite clocks to luxury hotels and resorts. For the next month, IT decision makers and others looking to get up to speed on the latest hotel technology can have a chance to win the oldest hotel technology — and, indeed, no hotel technology is older than clocks. The two companies will jointly give away ten (10) Ferrum Quartz Regulator Wall Clocks by Hermle, one of the world’s most prestigious clockmakers. Each clock has a list price of $600.
Starfleet Media Commits to GDPR Compliancy
Posted April 26th, 2018
As most B2B marketing services providers with a global presence are well aware, the EU’s General Data Protection Regulation (GDPR) go into effect next month. GDPR legislation requires that marketing service providers like Starfleet Media, which captures leads from all over the world on behalf of our B2B clients, follow certain privacy rules when it comes to collecting, tracking, or handling EU-based prospect data. The GDPR applies to any vendor that processes or stores data of propspects in the EU, even if, like Starfleet Media, they don’t have a physical office in Europe. Many of our clients’ legal departments have recently contacted us to confirm that we will be able to satisfy their own policies for GDPR compliance. The answer is a resounding “yes.” At Starfleet Media, we have always been committed to personal data and privacy laws and we are now taking the necessary steps to ensure that we comply with the new legislation for capturing and distributing prospect data in the form of qualified leads from European countries.
Starfleet Media Partners on Upcoming Hospitality Technology Events
Posted March 22nd, 2018
Starfleet Media is pleased to announce its participation in two upcoming events serving the hospitality industry. Both events are hosted by The PRYSM Group, which ranks as the UK’s largest independent trade exhibition organizer. Hotel Technology News, a Starfleet Media publication, is serving as media partner for Hotel & Spa Tech Live, which takes place in London, September 25-26. Hotel & Spa Tech Live is the UK’s leading event for the technology, systems, products, and services that are breaking new ground in the hotel and spa sector. Restaurant Technology News, another Starfleet Media property, is serving as media partner for Restaurant & Bar Tech Live, which is Europe’s largest exhibition dedicated to the emerging technology and services that are forming the future of restaurants and bars.
Starfleet Media Partners with Restaurant Activity Report
Posted February 12th, 2018
We have recently established several new strategic partnerships to support the continued growth of our IT restaurant management practice area. Foremost among these strategic partnerships is The Restaurant Activity Report, which since 1998 has been the industry leader in providing research data about new restaurants opening up and changing hands throughout the United States. What sets this organization apart from all the others is a research staff which spends hundreds of hours each month manually scouring new business data. As the team confirms new leads or gathers activity data, they upload it to the website and send an email notification to each member who has decided to opt in. Members can also log in at any time to see leads or data, even if they have declined to be part of the email notification system.
Smart Decision Guides Get a Makeover
Posted January 4th, 2018
Starfleet Media is starting the New Year with a fresh look for our core content assets, including our ever-popular Smart Decisions Guides. These resources have undergone only minor changes in design over the past five years. Feedback on the new design treatment has been overwhelmingly positive. The new templates will be utilized starting next month with the release of The 2018 Smart Decision Guide to Hospitality Revenue Management. The landing pages for our content assets have also been redesigned. In addition, we’ve raised the bar on our co-branded eBooks, including several new hospitality-related titles publishing this month. Cutting-edge and even futuristic graphic design work on the part of our visual communications team makes our high-value content all the more compelling and engaging.
Best Practices for Leveraging the Licensed Version of a Smart Decision Guide
Posted December 14th, 2017
As we’ve often noted, as as we hear repeatedly from our clients, a large part of the value of the Smart Decision Guide program is the PDF licensed version with the underwriter’s logo only on the cover and company profile page only in the appendix. The benefits of this valuable content asset can’t be overstated. Yet not all participating solution providers take full advantage of it. Some solution providers showcase their licensed version on their homepages and in their blogs and resource libraries. They distribute copies at industry trade shows. They email it as an attachment to prospects. And they use it as the basis for any number of other content marketing activities, including email blasts and third-party syndication, resulting in dozens or hundreds of additional leads for their sales pipeline. We are always pleased to see solution providers maximizing their investments in the Smart Decision Guide program by putting their licensed versions of the content asset to good use.
90% of Starfleet Media Readers Rate Smart Decision Guides as Either “Valuable” or “Extremely Valuable”
Posted October 13th, 2017
According to our 2017 Reader Survey which this year consisted of 326 respondents, 90% of industry practitioners who downloaded one or more Smart Decision Guide titles within the past 6 months rated the resource(s) as either “valuable” or “extremely valuable” in the context of their current research and buying decision needs. The titles included topics relevant to several different industry audiences, including hoteliers, restaurant operators and medical IT decision makers. More than one-third (34%) of respondents rated the content as “extremely valuable.”
New Resources, Including Smart Decision Guides, Inform Hospitality IT Decision Makers
Posted September 15th, 2017
With the recent launch of Hotel Technology News and Restaurant Technology News, Starfleet Media continues to expand its footprint in the hospitality IT sector. Reception to the new trade publications has been very positive, with new subscriber signups exceeding expectations. Awareness has been largely driven by organic search and well as through our industry partners. Meanwhile, we have released several co-branded eBooks on hospitality technology, and The 2017 Smart Decision Guide to Hotel Property Management Systems was also released last month. The 2017 Smart Decision Guide to Restaurant Management and POS Systems is scheduled for release next month. Both Smart Decision Guides have been completely revised and expanded from previous editions to reflect the latest market trends, guest behaviors and technological innovations.
Starfleet Media Announces “Soft Launch” of New Industry-Specific Resources
Posted August 30th, 2017
Some people call them ezines or just zines. Some people call them online or digital publications. Some old timers still refer to them as magazines. In any case, we’re pleased to announce the “soft launch” of two industry-specific resources in two of our primary IT market research coverage areas: namely, hotels and restaurants. Aptly titled Hotel Technology News and Restaurant Technology News, these new resources will serve as premier sources of information and insights related to technology innovation at the world’s leading hotels and restaurants, respectively. Our reporting, research and opinion pieces will reveal how forward-thinking hoteliers and restaurateurs are upgrading their technology capabilities to improve operational performance and the quality of the guest experience, and how top solution providers are advancing the frontier on next-generation hospitality technologies. The resources, which will benefit both solution providers and industry practitioners and also serve to broaden our sphere of influence as well as our content marketing and lead generation capabilities in the hospitality sector, will officially launch next month. “Weekly Dispatch” email newsletters will be distributed to subscribers (including the many thousands already in our database) on an opt-in basis.
Starfleet Media Completes Another Custom Research Project… But We Can’t Talk About It
Posted July 19th, 2017
Today we delivered a large PowerPoint deck to a major technology solution provider in the retail industry detailing everything they wanted to know about a certain topic based on exhaustive primary (including two different surveys involving over a thousand qualified respondents) and secondary research. Unfortunately, that’s all we can tell you. And that’s the downside of doing commissioned research of a confidential and proprietary nature. Hundreds of hours of work and nobody gets to see it, except, of course, the client. We sign NDAs, typically, and we’re sworn to secrecy. This must be what it feels like to work for the CIA or the FBI. We have completed almost a dozen commissioned research projects over the past year, for companies on both the solution provider and industry practitioner sides of the fence, from venture-backed startups to multi-billion dollar publicly traded corporations, in industries that include retail, hospitality (restaurants and hotels) and healthcare IT. Some of the deliverables have been used to make company acquisition decisions (as in the case of a restaurant solution), some of the deliverables have been used to guide product development roadmaps, customer targeting and marketing strategy, and brand repositioning.
Capturing Purchase Intention: The “If”s and “When”s of B2B Lead Gen
Posted June 23rd, 2017
The dictionary definition of intention is: “An act or instance of determining mentally upon some action or result.” In the context of B2B lead generation, we talk about intention in terms of whether – and when – a decision maker or influencer plans to purchase a specific type of technology solution. Granted, it’s hard to read people’s minds. The best we can do is ask them about their role and responsibility in the decision-making process and also their plans for making the decision as far as timeframe. In the next 6 months? In the next 6-12 months? We do this in the last field of the lead capture form they are required to complete in exchange for gaining access to the desired content asset — e.g., a Smart Decision Guide. Do people answer honestly? In our experience, the answer, in most cases, is a resounding “yes.”