Starfleet Media is expanding its healthcare technology research program with two titles in its 2027 Healthcare Technology Smart Decision Guide™ series and inviting technology solution providers to explore limited sponsorship opportunities. Each program combines independent research, targeted promotion and a guaranteed number of qualified leads through Starfleet Velocity.
The guides are being independently produced by Starfleet Research, Starfleet Media’s globally recognized IT market research arm. The series will combine best-practices benchmarking with practical guidance for evaluating technology and improving administrative and financial performance.
Our work in healthcare technology began a decade ago with the publication of The 2016 Smart Decision Guide to Medical Practice Management Solutions, with underwriting support from five industry leaders. We have since completed a wide range of other research and content projects in this vertical, from co-branded eBooks to benchmark reports. The 2027 series represents an expansion of that work, with dedicated research into two important areas of healthcare technology investment.
Healthcare Revenue Cycle Management and Automation will examine the processes surrounding reimbursement and collections. Medical Practice Management Systems will address the broader operating environment of a practice, including scheduling, patient access, staff coordination and connections with clinical and billing systems.
Both guides will feature all-new content reflecting the latest advances in AI, automation, integration and analytics, alongside the practices of top-performing healthcare organizations. The research will examine how workflows, staff readiness, human oversight and performance measurement help turn technology investments into better results.
For practitioners, these focused titles will provide relevant benchmarks, evaluation criteria and implementation guidance. For sponsoring solution providers, they offer brand visibility through trusted research and campaigns designed to reach decision-makers whose needs align with their capabilities.
Explore the two titles below, or check current sponsorship availability and request a proposal. Healthcare practitioners are also invited to contribute through the research survey links accompanying each title.
The 2027 Smart Decision Guide™ to Healthcare Revenue Cycle Management and Automation
Revenue cycle performance depends on how well information and work move from registration and coverage checks through claims, payments and follow-up. This guide will examine eligibility and authorization workflows, claim preparation, denial prevention, payment review and patient financial communications. It will explore AI-assisted coding, appeals and administrative automation alongside appropriate staff review, with evaluation criteria tied to days in accounts receivable, cost to collect, staff touches and the patient billing experience.
Healthcare professionals involved in these activities can contribute to the revenue cycle management and automation survey.
The 2027 Smart Decision Guide™ to Medical Practice Management Systems
A practice management platform needs to support the people coordinating appointments, patient access, referrals and day-to-day administration. This guide will examine scheduling, registration, communications, task ownership, reporting and connections with electronic health records and billing systems. It will explore patient self-service, AI-assisted administrative work and automated follow-up, helping buyers assess usability, implementation requirements and results such as appointment availability, no-shows, referral completion and staff workload.
Share your perspective through the medical practice management systems survey.
Independent research with a practical purpose
Starfleet Research’s best-practices benchmarking approach examines technology alongside workflows, staff readiness, integration, data and performance measures. It seeks to identify the practices that distinguish stronger-performing organizations and translate those findings into useful evaluation criteria and recommendations.
The research will draw on practitioners with direct experience in revenue cycle, practice administration, patient access, finance, IT and operational improvement. Starfleet Research maintains editorial control of the guides, with a focus on objective analysis and practical value for technology decision-makers.
The research surveys are confidential, and findings will be reported only in aggregate. Respondents can request a complimentary copy of the relevant guide when it is published in 2027. The optional email address is used only to deliver that report. Names, contact details and identifiable survey responses will not be shared with sponsors or used for marketing.
Each multi-sponsored Smart Decision Guide program includes a lead generation campaign powered by Starfleet Velocity, with a guaranteed number of qualified leads based on the sponsor’s agreed target prospect criteria. For healthcare technology solution providers, the program combines visibility in a relevant research asset with a defined commitment to qualified prospect delivery.
Targeting can reflect healthcare organization types, practice specialties, organization size, decision-maker roles, geographies and other agreed requirements. Campaign leads are generated through dedicated content promotion and registration programs, then reviewed and validated against the agreed criteria before delivery.
Participating sponsors will receive branding within the guide, a company profile and perpetual licensing rights to an individually branded edition. Their teams can use the research in outreach, nurture campaigns and sales conversations, helping prospective customers evaluate their needs and move toward an informed purchase.
Promotion will include targeted outreach and content distribution through Starfleet Media’s extended network of leading database and industry publication partners, giving sponsors excellent brand visibility among relevant healthcare decision-makers.
Sponsorship positions are limited, and some titles may already be fully committed by the time you read this announcement. Healthcare technology solution providers are encouraged to discuss the title and audience best aligned with their capabilities. Explore target prospect criteria, qualified lead commitments and campaign timing while sponsorship opportunities remain available.